Full-Time

Senior Demand Generation Marketing Manager

Confirmed live in the last 24 hours

Grafana Labs

Grafana Labs

1,001-5,000 employees

Observability and monitoring solutions provider

Data & Analytics
Enterprise Software

Compensation Overview

$135k - $165kAnnually

+ Equity + Bonus

Senior

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Hubspot
Salesforce
Google AdWords
Data Analysis

You match the following Grafana Labs's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 4+ years in demand generation or related marketing roles in the enterprise software industry.
  • Proven track record in high-growth organizations, ideally with experience in cloud infrastructure, security, or related fields.
  • Proficiency in Salesforce and marketing automation platforms such as Marketo, Eloqua, or HubSpot.
  • Hands-on experience with Google Ads, LinkedIn Ads, and other advertising platforms.
  • Strong data and analytical skills to measure performance, optimize campaigns, and report outcomes.
  • Experience interfacing with Sales and SDR leadership to align demand generation strategies.
  • Excellent planning, organization, and project management skills.
  • Bachelor’s degree in business, marketing, or a related field.
Responsibilities
  • Develop, implement, and optimize demand generation strategies and campaigns to support pipeline and revenue targets.
  • Design and manage multi-channel marketing campaigns, including Google Ads, LinkedIn Ads, and other third-party platforms.
  • Partner closely with Sales leadership, SDR teams, and product marketing to ensure alignment and maximize campaign impact.
  • Manage and optimize marketing automation workflows using tools like Marketo, Eloqua, or HubSpot.
  • Leverage Salesforce and other analytics tools to track, measure, and report on campaign performance and ROI.
  • Identify and execute strategies to penetrate new markets outside of the existing ecosystem.
  • Plan and execute end-to-end integrated campaigns, from initial ideation through to execution and measurement.
  • Oversee demand generation budgets to ensure effective allocation of resources for maximum impact.
Desired Qualifications
  • Experience in organizations with >$250M -> $1B ARR

Grafana Labs specializes in observability and monitoring solutions for cloud infrastructure and applications. Its main product, Grafana, is an open-source metrics dashboard that allows users to visualize and analyze data from various sources. This helps businesses monitor the performance and health of their systems in real-time. Grafana Labs serves a wide range of clients, from large enterprises to individual developers, across sectors like technology, finance, healthcare, and retail. Unlike many competitors, Grafana Labs offers both open-source and commercial products, generating revenue through premium features, enterprise support, and managed cloud services. The company's goal is to provide essential tools that ensure the reliability and efficiency of digital services.

Company Stage

Series D

Total Funding

$783.2M

Headquarters

New York City, New York

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Grafana Labs raised $270M, boosting its valuation to over $6 billion in 2024.
  • The company surpassed $250M in annual recurring revenue with over 5,000 customers.
  • Expansion into Southeast Asia shows Grafana's commitment to localized cloud services.

What critics are saying

  • Increased competition from Datadog, Dynatrace, and New Relic pressures Grafana to innovate.
  • Recent critical security vulnerabilities could affect customer trust and adoption.
  • Rapid regional expansion may strain resources and impact service quality.

What makes Grafana Labs unique

  • Grafana Labs offers a unique open-source observability platform with extensive customization.
  • The company provides both self-managed and fully managed observability solutions for diverse needs.
  • Grafana Labs integrates AI to enhance data analysis and monitoring capabilities.

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Benefits

30 days of paid vacation each year on top of national holidays, parental leave, & sick leave

Health coverage

4% contribution match on our 401(k)

$1,500 learning and development stipend

Udemy subscription

Complimentary subscription to Headspace

Discounts on a wide variety of services, including entertainment, food, and fitness.

Remote Work Option

Global Employee Assistance Program