Upside runs a cash-back app for everyday retail. Users open the app, claim nearby cashback offers, and then shop at gas stations, groceries, and food outlets as usual to earn money back. The app generates revenue by partnering with retailers and brands that pay commissions for driving traffic and sales, and a portion of that commission is shared with users as cashback. What sets Upside apart is its focus on a wide network of nearby, essential-purchase retailers and its emphasis on privacy, sustainability, and inclusive company culture. Upside aims to level the playing field in brick-and-mortar commerce by increasing consumers' purchasing power while helping retailers boost loyalty and profits.
Company Size
201-500
Company Stage
Series D
Total Funding
$165M
Headquarters
Washington DC, District of Columbia
Founded
2015
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