Product Marketing Manager
Advertisers
Posted on 2/2/2024
Taboola

1,001-5,000 employees

AI-powered content discovery platform
Company Overview
Taboola enables people to discover what's interesting and new at the moments they're most ready to explore.
AI & Machine Learning

Company Stage

N/A

Total Funding

$733.1M

Founded

2007

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

6%

1 year growth

6%

2 year growth

13%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Experience developing impactful product Go-To-Market strategies and cross-functional plans
  • Experience in B2B marketing and driving product launches
  • Passion for product positioning and messaging, with excellent writing skills and customer communication
  • Ability to think creatively while making decisions based on data
  • Motivated self-starter who thrives in fast-paced marketing environments
  • Teamwork skills, proven ability to manage external resources and collaborate with other functions in the company
Responsibilities
  • Drive business value and revenue growth for Taboola’s Advertising products
  • Harness a deep knowledge of the market, customers, and competitive landscape
  • Communicate a differentiated market position that resonates with target customer segments and personas
  • Orchestrate impactful go-to-market strategies and activities to support retention of existing customers and the acquisition of new customers
  • Drive planning and execution of new product launches collaborating with various teams
  • Collaborate closely with product teams, delivering Voice of Customer feedback and product roadmap insights
  • Join client meetings to evangelize new products and receive direct feedback on positioning, features and perceived value
  • Understand and support sales channels; train them on the problems solved for buyers and users; develop internal tools and external collateral and teach them how and when to use it
  • Provide product direction, priority, and positioning to Marketing teams for events, campaigns, website content, blog posts, podcasts, and videos
Desired Qualifications
  • Experience from a company in ad tech platforms, digital marketing, performance marketing
  • Product Management experience
  • Experience working in a truly global company