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Publicis Groupe

Runs advertising and digital transformation services

Manager, Programmatic

Performance & Paid MarketingPosted on Nov 13
Full-timeNew York, NY, USA$95k - $105k /yrIn-person

About the Job

Requirements

  • At least 3 years of experience in digital media, with an increasing focus on programmatic buying.
  • Strong knowledge of digital advertising technologies, including demand-side platforms, data management platforms, and ad-verification tools.
  • Intermediate to expert proficiency in Microsoft Excel and PowerPoint.

Responsibilities

  • Train and manage a junior team of managers and associates on programmatic buying and related deliverables.
  • Provide senior-level programmatic expertise to clients, Business Intelligence, Media, agency partners, and other internal and external teams.
  • Develop and maintain relationships with data, inventory, and platform partners.
  • Lead programmatic teams in optimizing campaigns and providing strategic recommendations to achieve account success.
  • Establish best practices, create case studies, and implement processes that improve workflow efficiency.
  • Manage resources to meet service-level expectations.
  • Encourage team members to adopt forward-thinking solutions in a changing industry.
  • Write points of view on trends, products, and industry news from a programmatic perspective.
  • Manage ideation, business relationships, and activation of new-to-market programmatic offerings.
  • Provide holistic digital expertise.
  • Drive client outcomes through actionable programmatic solutions across multiple accounts.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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