Full-Time
Director of Product Marketing
Posted on 5/3/2024
Observe.AI
201-500 employees
AI platform for analyzing customer interactions
Senior, Expert
San Carlos, CA, USA
- Strong analytical skills with experience in data driven marketing
- Experience with product launch and GTM strategies
- Strong understanding of SaaS business models and B2B technology market
- Contact center AI experience is a plus
- Strong project management and organization skills
- Proven ability to create differentiated positioning, messaging, and customer facing content.
- Understand our customers, market trends, and the competitive landscape to develop differentiated positioning, messaging, and value proposition within the contact center and gen AI space
- Work cross functionally on strategic planning and execution of our go-to-market (GTM) initiatives to drive product adoption, customer engagement, and revenue growth with our customer facing teams
- Collaborate with sales and customer success teams to create compelling sales tools and collateral (product demos, presentations, brochures, videos) that effectively communicate our product features and benefits
- Work alongside the product management team to plan and execute product launches and coordinate with various GTM teams to ensure successful enablement, implementations, and customer adoption
- Conduct customer and market research to gain insights into customer needs and feedback, and use these insights to inform and guide marketing strategies
Observe.AI provides a platform that utilizes artificial intelligence to analyze customer interactions across various communication channels. This analysis helps businesses gain insights into customer behavior, trends, and potential risks, enabling them to make informed decisions based on data rather than assumptions. The platform is suitable for businesses of all sizes in different industries, including retail, finance, and telecommunications. It operates on a subscription model, allowing clients to scale their usage according to their needs, which ensures a consistent revenue stream for the company. Unique features of the platform include real-time guidance, targeted coaching, and automated workflows, all aimed at enhancing business performance, increasing sales, and improving customer satisfaction. Observe.AI's goal is to empower businesses to better understand and serve their customers while reducing risks and ensuring compliance.
Company Stage
Series C
Total Funding
$221.1M
Headquarters
San Francisco, California
Founded
2017
6 month growth
↑ 11%1 year growth
↑ 18%2 year growth
↑ 17%
Simplify's Take
What believers are saying
- Recognition as a 'Strong Performer' by Forrester highlights Observe.AI's robust capabilities and market credibility.
- Strategic partnerships, such as with FlightHub Group, demonstrate the platform's effectiveness in enhancing customer service operations across industries.
- The introduction of a 30-billion-parameter Contact Center LLM and new Generative AI Suite showcases Observe.AI's commitment to innovation and staying ahead in the AI technology landscape.
What critics are saying
- The rapidly growing AI market could lead to increased competition, making it challenging for Observe.AI to maintain its market position.
- Dependence on continuous technological advancements may strain resources and require significant investment, potentially impacting profitability.
What makes Observe.AI unique
- Observe.AI leverages AI to provide real-time guidance and targeted coaching, setting it apart from traditional customer service platforms that lack these advanced features.
- The platform's ability to analyze customer interactions across various channels offers a comprehensive view of customer behavior, unlike competitors who may focus on single-channel analysis.
- Observe.AI's scalable business model allows it to cater to businesses of all sizes, providing flexibility that many competitors cannot match.