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Emma Sleep

Direct-to-consumer, German-engineered mattresses online

Global Category Manager Lead

Product ManagementConfirmed live in the last 24 hours
Full-timeLisbon, PortugalNo salary listedHybrid

About the Job

Requirements

  • Have 7–10 years of experience in Category Management, Product Management, or Portfolio Strategy in consumer goods, e-commerce, or direct-to-consumer businesses.
  • Have a track record managing complex, multi-SKU portfolios in mattresses, furniture, home, fast-moving consumer goods, or similar categories.
  • Have experience taking products from brief to launch alongside Research and Development.
  • Be comfortable operating across global or multi-regional models.
  • Be able to turn ambiguity into direction and execute the resulting strategy.
  • Have built a category roadmap from scratch.
  • Have strong skills in data analysis, business cases, and consumer research.
  • Be able to communicate confidently and align senior stakeholders across functions.

Responsibilities

  • Define and evolve the global category vision and three-year ambition.
  • Decide the category’s purpose, target consumers, and growth strategy across segments, geographies, and channels.
  • Translate company strategy into concrete category direction.
  • Align category strategy with senior stakeholders, including C-level stakeholders.
  • Design the Good/Better/Best portfolio architecture, including SKU roles, lifecycle stages, and trade-up paths.
  • Build and maintain a Y1–Y3+ product roadmap.
  • Run quarterly portfolio reviews to identify winners, slow movers, gaps, and overlaps.
  • Drive SKU rationalization with Commercial and Finance.
  • Maintain the product catalogue as the single source of truth.
  • Lead product discovery by identifying market gaps, applying Jobs-to-Be-Done, and sizing opportunities.
  • Write innovation briefs with clear consumer and commercial rationale.
  • Partner directly with Research and Development and engineering through product design and build.
  • Track competitor launches and technology trends to inform the innovation pipeline.
  • Maintain a 12–18-month innovation pipeline with clear stage-gate milestones.
  • Define value propositions and reasons to believe.
  • Set product positioning, trade-up messaging, naming conventions, and the portfolio story.
  • Set claim guardrails and messaging architecture for regional teams.
  • Produce a launch product-truth document for every new release.
  • Set global pricing principles and value guardrails.
  • Validate price ladders and trade-up logic with the Performance & Value Manager.
  • Keep pricing coherent across SKUs, markets, and channels.
  • Flag pricing risks early and provide recommendations.
  • Act as the global point of contact for European, Asia-Pacific, and Latin American teams.
  • Provide portfolio guardrails, launch guidance, and product truth to regional managers.
  • Run quarterly global-regional alignment sessions.
  • Feed regional insight and competitive signals into global decisions.
  • Keep regional adaptations within global coherence boundaries.

Desired Qualifications

  • Have direct-to-consumer, online-first, or omnichannel experience.

About the Company

Emma Sleep

Direct-to-consumer, German-engineered mattresses online

Emma Sleep designs and sells high-quality sleep products, including the Emma Original mattress and related sleep accessories. The core mattress uses a multi-layer foam construction with over 100 points of support to distribute body weight, relieve pressure, and maintain good edge support, and it suits back, side, and stomach sleepers with customizable comfort. The company operates primarily online, selling direct to consumers and offering fast shipping (typically 3–5 business days) across Europe and beyond. Its differentiators include German engineering, a focus on pressure relief and spinal alignment, and a direct-to-consumer, online-first model that supports easy, direct purchasing. The goal is to provide premium, comfortable sleep solutions that promote health and well-being while expanding access to their products through international markets.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Frankfurt, Germany
Founded
2013

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