Full-Time

Director – Digital Product Management

Confirmed live in the last 24 hours

Reformation

Reformation

1,001-5,000 employees

Sustainable fashion brand offering eco-friendly clothing

Consumer Goods

Expert

Culver City, CA, USA

Hybrid schedule of 3 days in office per week at Culver City HQ.

Category
Product Management
Product
Required Skills
UI/UX Design
Product Management
SEO
Looker
Data Analysis
Google Analytics

You match the following Reformation's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 12+ years work experience in Digital Product and ecommerce
  • Strong reporting and analysis skills, proficient with tools such as Looker, Google Analytics, Adobe Analytics, Content Square, Fullstory, etc.
  • Experienced with agile methodologies
  • Proficient understanding SEO technical concepts
  • Strong understanding of ecommerce technology at a conceptual level
  • Working understanding of page speed metrics and optimization principles
  • Salesforce Commerce Cloud experience is a plus
Responsibilities
  • Oversee the delivery of the ecommerce digital product roadmap in order to drive conversion and support cross functional stakeholders in meeting their goals
  • Prioritize/stack rank the backlog across multiple business and stakeholder needs
  • Work with direct reports to deliver a set of features for each sprint and ensure we’re meeting quarterly milestones
  • Guide the team in defining MVP for each feature/enhancement
  • Individually own features including defining business requirements, writing tickets, and conducting UAT
  • Collaborate closely with Digital Product Designer to ensure UX meets business needs and delivers a best in class customer experience
  • Define a measurement plan and measure the impact of feature enhancements
  • Collaborate with the Data team, Tech, and third party partners to ensure all features have proper tracking
  • Build and execute weekly checkout analysis to better understand areas of opportunities and the overall impact on performance
  • Leverage quantitative, qualitative, A/B testing, and competitive data to identify new features and enhancements that drive conversion, AOV, and deliver on Ref’s brand/mission
  • Leverage A/B testing to identify incremental value and help guide roadmap/prioritization decisions
  • Collaborate closely with Tech to ensure we have a healthy backlog of page speed enhancements
  • Provide tech with priorities / focus areas to concentrate pages speed wins on
  • Evangelize page speed across the organization to help others understand how/where they can contribute to performance
  • Report on impact of page speed improvements in terms of both page speed metrics and impact to bounce rates
  • Ensure SEO technical health is strong by running crawls, creating tickets, and prioritizing them in releases
  • Ensure new features are SEO optimized
  • Ensure new features are seamlessly adopted by cross functional partners, such as Creative and Ecommerce Strategy & Operations, by ensuring we have a clear understanding of the impact and team have proper resources and training
  • Identify process improvements to ensure maximum efficiency and strong collaboration across all cross functional partners
  • Manage two product managers with an ongoing focus on career and skills development
  • Consistent and clear feedback / communication on performance and opportunities
Desired Qualifications
  • Creative and innovative thinking to address business problems and priorities
  • Driver of work, a go-getter, and willing to go above and beyond
  • Skilled executer with strong project management skills
  • Thrives in a fast paced and results oriented environment
  • Detail oriented with the ability to maintain a strategic perspective
  • Deeply curious and motivated to make products better
  • Ability to go high and low, making high level strategic proposals supported by individual work and in-depth analysis
  • Strong business judgment and decision-making and prioritization skills to support business objectives
  • Excellent people manager with superb interpersonal and collaboration skills

Reformation focuses on sustainable fashion by offering eco-friendly clothing options in a market known for its environmental impact. The company provides a range of stylish clothing items, including jeans, dresses, and wedding attire, while also releasing seasonal collections to align with fashion trends. Reformation operates both online and in physical retail stores, ensuring a seamless shopping experience without extra charges at checkout. By using a direct-to-consumer sales model, Reformation maintains control over its brand and customer experience, which helps reduce costs and offer competitive pricing. The company promotes sustainability through initiatives like encouraging customers to recycle their clothing in exchange for store credit, fostering customer loyalty. The goal of Reformation is to clean up the fashion industry by making stylish, eco-friendly clothing accessible to environmentally conscious consumers.

Company Stage

Series B

Total Funding

$36M

Headquarters

Vernon, California

Founded

2009

Growth & Insights
Headcount

6 month growth

23%

1 year growth

23%

2 year growth

23%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Element Logic enhances operational efficiency through advanced automation.
  • Digital transformation with Centric Software improves supply chain transparency and efficiency.
  • Expansion into Bellevue Square increases brand visibility and market reach.

What critics are saying

  • Fast fashion brands adopting sustainability could dilute Reformation's unique selling proposition.
  • Rapid store expansion may strain resources and lead to operational inefficiencies.
  • High-profile collaborations may not resonate with all target audience segments.

What makes Reformation unique

  • Reformation uses sustainable fabrics and vintage garments to reduce environmental impact.
  • The company controls costs by cutting out the middleman and selling directly to consumers.
  • Reformation's quick design-to-market process keeps it aligned with the latest fashion trends.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

401(k) Retirement Plan

401(k) Company Match