Full-Time

Director – Digital Product Management

Confirmed live in the last 24 hours

Reformation

Reformation

1,001-5,000 employees

Sustainable fashion brand offering eco-friendly clothing

Consumer Goods

Expert

Culver City, CA, USA

Hybrid schedule requires 3 days in office per week at Culver City HQ.

Category
Product Management
Product
Required Skills
UI/UX Design
Product Management
SEO
Looker
Data Analysis
Google Analytics

You match the following Reformation's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 12+ years work experience in Digital Product and ecommerce
  • Strong reporting and analysis skills, proficient with tools such as Looker, Google Analytics, Adobe Analytics, Content Square, Fullstory, etc.
  • Experienced with agile methodologies
  • Proficient understanding SEO technical concepts
  • Strong understanding of ecommerce technology at a conceptual level
  • Working understanding of page speed metrics and optimization principles
  • Salesforce Commerce Cloud experience is a plus
Responsibilities
  • Oversee the delivery of the ecommerce digital product roadmap in order to drive conversion and support cross functional stakeholders in meeting their goals
  • Prioritize/stack rank the backlog across multiple business and stakeholder needs
  • Work with direct reports to deliver a set of features for each sprint and ensure we’re meeting quarterly milestones
  • Guide the team in defining MVP for each feature/enhancement
  • Individually own features including defining business requirements, writing tickets, and conducting UAT
  • Collaborate closely with Digital Product Designer to ensure UX meets business needs and delivers a best in class customer experience
  • Define a measurement plan and measure the impact of feature enhancements
  • Collaborate with the Data team, Tech, and third party partners to ensure all features have proper tracking
  • Build and execute weekly checkout analysis to better understand areas of opportunities and the overall impact on performance
  • Leverage quantitative, qualitative, A/B testing, and competitive data to identify new features and enhancements that drive conversion, AOV, and deliver on Ref’s brand/mission
  • Leverage A/B testing to identify incremental value and help guide roadmap/prioritization decisions
  • Collaborate closely with Tech to ensure we have a healthy backlog of page speed enhancements
  • Provide tech with priorities / focus areas to concentrate pages speed wins on
  • Evangelize page speed across the organization to help others understand how/where they can contribute to performance
  • Report on impact of page speed improvements in terms of both page speed metrics and impact to bounce rates
  • Ensure SEO technical health is strong by running crawls, creating tickets, and prioritizing them in releases
  • Ensure new features are SEO optimized
  • Ensure new features are seamlessly adopted by cross functional partners, such as Creative and Ecommerce Strategy & Operations, by ensuring we have a clear understanding of the impact and team have proper resources and training
  • Identify process improvements to ensure maximum efficiency and strong collaboration across all cross functional partners
  • Manage two product managers with an ongoing focus on career and skills development
  • Consistent and clear feedback / communication on performance and opportunities
Desired Qualifications
  • Creative and innovative thinking to address business problems and priorities
  • Driver of work, a go-getter, and willing to go above and beyond
  • Skilled executer with strong project management skills
  • Thrives in a fast paced and results oriented environment
  • Detail oriented with the ability to maintain a strategic perspective
  • Deeply curious and motivated to make products better
  • Ability to go high and low, making high level strategic proposals supported by individual work and in-depth analysis
  • Strong business judgment and decision-making and prioritization skills to support business objectives
  • Excellent people manager with superb interpersonal and collaboration skills

Reformation focuses on sustainable fashion by offering eco-friendly clothing options in a market known for its environmental impact. The company provides a range of stylish clothing items, including jeans, dresses, and wedding attire, while also releasing seasonal collections to align with fashion trends. Reformation sells its products directly to consumers through its website and physical stores, allowing for a controlled shopping experience and competitive pricing. The company encourages recycling through initiatives like offering credits for closet cleanouts, fostering customer loyalty. Reformation's goal is to promote sustainability in the fashion industry while providing stylish choices for environmentally conscious consumers.

Company Stage

Series B

Total Funding

$36M

Headquarters

Vernon, California

Founded

2009

Growth & Insights
Headcount

6 month growth

23%

1 year growth

23%

2 year growth

23%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing consumer interest in sustainable fashion boosts Reformation's market potential.
  • Partnerships with tech companies enhance operational efficiency and customer experience.
  • Reformation's collaborations with brands like Veja expand its product offerings.

What critics are saying

  • Increased competition in sustainable fashion could dilute Reformation's market share.
  • Rapid store expansion may strain resources and lead to operational inefficiencies.
  • Automation partnership with Element Logic could face implementation challenges.

What makes Reformation unique

  • Reformation uses sustainable fabrics and vintage garments to reduce environmental impact.
  • The company operates a direct-to-consumer model, cutting out middlemen to control costs.
  • Reformation's quick design-to-market process allows it to release trendy collections swiftly.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Paid Sick Leave

401(k) Retirement Plan

401(k) Company Match