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Smile Doctors

Orthodontic practice management and support organization

Community Relations Representative - Local Marketing

Marketing Generalist & ManagementUpdated on Nov 14
Full-timeMesquite, TX, USAIn-person

About the Job

Requirements

  • A high school diploma or equivalent is required.
  • External candidates must have one year of experience in business-to-business sales, direct-to-consumer sales, field marketing, or a related field, emphasizing relationship-building and referral-generation management.
  • Internal candidates must have six months of experience with Smile Doctors or an affiliated practice.
  • Intermediate knowledge of Microsoft Office products and applications is required.
  • Intermediate knowledge of sales or business management software is required.

Responsibilities

  • Build and maintain relationships with local dentists, dental offices, healthcare professionals, schools, churches, government agencies, and community businesses to foster a referral network for the practices.
  • Collaborate with clinic teams to drive referrals and new-patient exams, supporting practice growth and primarily targeting dental referrals.
  • Partner with the Regional Manager of Sales and Marketing to create and implement marketing strategies, including social media campaigns, focused on patient referrals from local dental offices, schools, and community organizations.
  • Develop, manage, and track local marketing budgets for each team or location, and hold teams accountable for monthly spending.
  • Host joint events and co-marketing initiatives with local organizations to increase visibility and referrals.
  • Participate in community events, health fairs, school programs, and local initiatives to build brand awareness and connections with potential referring partners and community members.
  • Support clinics with grand openings, special events, and promotional activities to strengthen community ties and attract new patients.
  • Manage local marketing campaigns focused on referral growth, track their effectiveness, and make data-driven adjustments.
  • Monitor competitive trends in the local market, particularly in dentistry and community outreach.
  • Maintain accurate, up-to-date records of referral activity, community engagement, and event participation in the CRM system.
  • Track and report individual performance metrics, including referrals and new-patient exams, to ensure alignment with goals.
  • Assist clinics with marketing materials and promotional needs to support awareness in local markets.
  • Distribute branded merchandise and manage inventory for community and professional events.

About the Company

Smile Doctors

Orthodontic practice management and support organization

Smile Doctors is the largest orthodontic-focused dental support organization in the United States, affiliating with and acquiring orthodontic practices to provide back-office and practice-management support. It handles operations, accounting, marketing, HR, and revenue-cycle management so clinicians can focus on patient care, and it offers a joint venture option where doctors keep local ownership, plus de novo openings and tuck‑in acquisitions to grow the footprint. The network includes 550+ locations across 36 states and is the leading Diamond Plus Invisalign provider. Its goal is to help orthodontists grow their practices and reach more patients by delivering scalable support and handling the business side of the practice.

Company size
1,001-5,000
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$675M
Headquarters
Dallas, TX
Founded
2015

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