Senior Director

Who We Are

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

What We Stand For and Where You’ll Come In

The Sr. Director of Veterinary Strategic Outreach and Relations will oversee the strategy, prioritization and development of all non-conference interactions, partnerships, outreach and projects geared towards a primarily veterinary professional audience. These efforts will focus on meeting veterinary professionals where they are in their journey by capturing their attention, engaging them, and helping them feel valued and thrive in their day-to-day by establishing TFD as a trusted partner and solution for them, their clients, and their patients. Furthermore, by engaging key partners and thought leaders at all levels of veterinary medicine, you will help expand the sphere of trust and influence that TFD provides to enable more vet pros in their journey with us. You will help establish the best current partnerships and relational opportunities, while designing, planning and building towards the opportunities we want to provide in the future. You will take a holistic view of the profession, and be able to drive vet pros along their journey whether they are just beginning to explore TFD, have experience with us, or are primed to become major advocates.

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing:  Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions:  We know that no interaction exists in a silo and therefore understand how important every single one is.  We ensure our strategy sets prospective and new customers up for success and drives long-term retention.  We answer questions and address problems early and proactively.  We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

How You'll Make An Impact

• You will lead the teams responsible for the creation, prioritization, development, and execution of all non-conference partnership, outreach, clinical/medical support, and engagement initiatives
• You will help TFD become a trusted and lauded partner with organizations and experts in the veterinary space, from organized veterinary medicine, to key thought leaders, to industry partners and beyond
• You will be able to think strategically about how to grow vet pros in every stage of their journey by providing them physical tools, digital tools and helping to deliver needed education in a scalable way
• You will work with the conference team to provide insight and strategy related to the needs of the vet professional from a journey and medical lens
• You own the evaluation of new opportunities to expand our presence and abilities, while driving amazing execution of current endeavors and continual improvement of existing ones, and figure out the best ways to measure their success
• You will regularly work with numerous cross-functional teams to ensure that we present a uniform face and identity to the veterinary profession, including consistency in messaging and platform/product development
• You will regularly work with engineering and growth marketing leads for timing and project priority as well as work with creative for sequencing of development priorities
• The growth team has five principles that describe our approach:
  
  • Holistic thinking: We know that nothing exists in a silo.
  • Disciplined prioritization: We need to bring perspective, clarity, and guidance to the team.
  • Data-driven decision-making: We use first principles and are skeptical. We establish context.
  • Proactive collaboration: We build vast common knowledge and encourage synchronous, streamlined work from our colleagues and diversity in problem-solving.
  • Execute for impact: We are responsible for the growth of the business and the perception of our brand. We are resilient, accountable and relentless.

We're Excited About You Because

• You have a DVM (or equivalent) degree and have ideally spent at least 3-5+ years in clinical practice
• You have 4-6+ years in the animal health industry. Ideal experience would be in areas like: veterinary relationship management, marketing to veterinary professionals, working with veterinary media groups (trade pubs, journals, etc), working with KTLs/KOLs and professional organizations, university programs, etc. 
• You have an understanding of the current landscape of veterinary medicine and understand the best practices required to reach, engage and influence modern veterinary professionals of all types
• You are capable of working very cross-functionally,  e.g.. with engineering, marketing, creative, and data teams. 
• You drive the team to best-in-class development of new programs, and aren’t afraid to rethink or challenge traditional thoughts or programs.
• You are a skilled verbal and written communicator, with a knack for building rapport, connections and common ground
• You are a versatile and creative self-starter, energized by multi-channel work
• You are proactive, always on the lookout for new opportunities and solutions
• You are highly organized and motivated, enabling you to prioritize effectively so you can drive towards solutions with the urgency they warrant 
• You are an end-to-end owner and feel a sense of full responsibility for our mission
• You love to be challenged by your work and are excited to tackle sophisticated, tricky problems without any standard off-the-shelf solutions
• You are intensely curious about the unknown, skeptical, and eager to understand ‘why’
• You have excellent problem-solving skills and can manage, sequence, and prioritize tasks effectively
• You are eager for speed with a work small/think big mindset and have a proven track record for experimentation and relentless iteration
• You’re not afraid to disagree, and yet you can also comfortably admit when you were wrong
• You believe in fresh food for veterinary patients, and you are excited to help drive the knowledge base, education and science about it forward

Office Guidelines

We are an in-office culture, made of in-office people who thrive on the collaboration and magnetism of working in a shared space. We are seeking individuals who excel in this type of environment, where being present fosters deeper connections and engagement.

Our Belonging Philosophy:

At TFD, we believe Belonging is a shared commitment to creating a workplace where every person feels respected, valued, and empowered to be themselves. When people feel a true sense of belonging, they do their best work, take smart risks, and bring forward diverse perspectives — leading to stronger decisions and deeper relationships.
We anchor this belief in a simple phrase: “Everyone’s welcome at the dog park.” No matter your background, identity, or role, there’s space for you here. There’s no one way to show up at the dog park— just shared space, mutual respect, and the freedom to be yourself. Being included is just the beginning, it’s about contributing your voice, growing through challenges, and building trust through shared goals. This philosophy guides how we lead, how we hire, how we communicate, and how we grow.
                    
We continuously evaluate to ensure we are creating a consistent experience that cultivates belonging for all employees, from hiring and performance reviews to talent development. We also believe Belonging happens in everyday moments of connection; lunch with a new teammate, a shared laugh, or a quick story about your weekend. Our structure includes biannual employee surveys, manager training, TFD camps, and support from Humans to ensure we’re listening and learning from our Team.

Together, these efforts reflect what Belonging means at TFD: a culture where everyone can thrive.

A Few of Our Best Benefits

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO 
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $220,000 - $230,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

Equal Employment Opportunity Statement

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.

Reasonable Accommodations

TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.  If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].