OKX

Venture capital for blockchain startups

Product Director - Local Growth

Product ManagementConfirmed live in the last 24 hours

Full-timeNo salary listedRemote

About the Job

Requirements

Experience building a business from 0 to 1 and driving growth in an emerging market, with clear regional metrics owned and business outcomes delivered; experience in a product, strategy, or growth role during early international expansion at a technology company or high-growth local champion.
Comprehensive business and user growth methodology, including full ownership of a user funnel from acquisition through activation and retention, and ability to discuss CAC, activation rates, D7/D30 retention, LTV, and reactivation results; experience should involve growth experimentation and product intervention rather than only media buying.
Strong product management capability, including defining product strategy and success metrics, prioritizing a roadmap, driving A/B testing, and collaborating with product and engineering to deliver.
Ability to drive cross-functional alignment across design, engineering, data, and commercial teams, manage external partnerships, and navigate regulatory conversations, including aligning resources between Local and Global organizations.
Deep local market knowledge and an established local network, including understanding local user behavior, payment ecosystems, regulatory environments, and competitive dynamics, and having partners, key opinion leaders, and industry relationships in the region that can be activated.
Excellent written and verbal communication skills in English.

Responsibilities

Own product strategy and local growth planning for a specific region or country, working across the Local business team and Global product and engineering, and be directly accountable for local product competitiveness and business growth outcomes.
Develop understanding of local user profiles, legal and regulatory frameworks, competitive landscapes, and cultural nuances, and translate these into a product competition strategy and channel growth strategy with clear prioritization.
Track the local crypto and fintech ecosystem, including global players and regional leaders across exchanges and fintech, and macro factors such as inflation, currency depreciation, and cross-border remittance demand that shape user trading behavior.
Own the end-to-end local product experience and competitiveness across onboarding, fiat deposits, market analysis, trading, and earn.
Build a local product feedback loop using user behavior data, funnel analysis, and local user feedback to identify bottlenecks and opportunities in conversion, retention, and engagement, and drive iterative improvements.
Adapt to local market characteristics, including inflation-driven demand, competitor switching costs, and payment method preferences, to reduce drop-off between registration and first trade and shorten time to first trade.
Work with local teams to identify effective user acquisition channels, and lead discovery, introduction, integration, and scaling of high-impact channels.
Use local networks, including key opinion leaders, fintech partners, payment providers, and regulatory contacts, to accelerate market entry and growth.
Collaborate with regional business development, Marketing, Operations, and Global product and engineering teams to align product initiatives with local growth objectives.

Desired Qualifications

Consumer product management experience in fintech, crypto, or trading; experience managing or mentoring product teams is relevant to consideration for the Senior Product Director level.
Proficiency in Mandarin for collaboration with headquarters teams.
Proficiency in a local language relevant to the target region, such as Spanish, Portuguese, Bahasa Indonesia, Arabic, or Turkish.
Crypto exchange product experience, including spot or derivatives trading, order types, fee structures, token listings, and fiat on/off-ramp flows.
Familiarity with local payment rails and fiat-to-crypto conversion flows in emerging markets.
Hands-on trading experience in foreign exchange, equities, or crypto.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Opportunity

OKX is building local exchange businesses from the ground up across multiple emerging and high-growth markets. We are looking for a product leader who has driven a complete 0-to-1 cycle in a priority overseas market — someone who will own the product strategy and local growth playbook for a specific region or country, and be directly accountable for product competitiveness and business growth outcomes in that market.

This role sits at the intersection of the Local business team and Global product and engineering. You'll go deep into the local market — translating user profiles, regulatory landscapes, and competitive dynamics into product and growth strategies — while driving Global product and engineering resources to deliver locally, ensuring the product experience and competitiveness actually take off on the ground.

We are not prescriptive about which specific region you've built in previously — LatAm, Southeast Asia, Turkey, MENA, or others are all relevant. What matters is that you have personally built a business in an emerging market, closed the growth loop, and can transfer that methodology to OKX's priority regions.

This is a product leadership role, not a country general manager role — but you need to operate with near business-owner accountability: responsible for the region's core growth metrics and product competitiveness, not just shipping features.

What You’ll Be Doing

Regional Product Strategy & Local Growth Planning

Own product strategy and local growth planning for a specific region or country, working across the Local business team and Global product and engineering to be directly accountable for local product competitiveness and business growth outcomes.
Develop a deep understanding of local user profiles, legal and regulatory frameworks, competitive landscapes, and cultural nuances, and translate these into a comprehensive product competition strategy and channel growth strategy with clear prioritization.
Continuously track the local crypto and fintech ecosystem — with a focus on global players and regional leaders across exchanges and fintech — as well as macro factors such as inflation, currency depreciation, and cross-border remittance demand that shape user trading behavior.

Local Product Experience & Competitiveness

Own the end-to-end local product experience and competitiveness, covering onboarding, fiat deposit, market analysis, trading, and earn — the core stages of the user journey.
Build a comprehensive local product feedback loop — from user behavior data and funnel analysis, to local user feedback collection — to identify key bottlenecks and high-leverage opportunities in conversion, retention, and engagement, and drive iterative improvement.
Adapt to local market characteristics (inflation-driven demand, competitor switching costs, payment method preferences, etc.) to reduce drop-off from registration to first trade and shorten time-to-first-trade.

Channel Growth & Cross-team Collaboration

Work with local teams to identify effective user acquisition channels; lead the discovery, introduction, integration, and scaling of high-impact channels.
Leverage your local network — KOLs, fintech partners, payment providers, regulatory contacts — to accelerate market entry and growth.
Collaborate closely with regional BD, Marketing, Operations, and Global product and engineering to ensure product initiatives align with local growth objectives.

What We Look For In You

0-to-1 business building and growth experience in an emerging market (e.g., LatAm, Southeast Asia, Turkey, MENA, or similar) — you can clearly articulate the regional metrics you owned and the business outcomes you delivered. You held a product, strategy, or growth role during the early stage of an international expansion at a tech company or at a high-growth local champion in the region.
Comprehensive business growth and user growth methodology — you have fully owned a user funnel (acquisition → activation → retention) and can speak to results with data: CAC, activation rates, D7/D30 retention, LTV, reactivation. Your work was growth experimentation and product intervention, not just media buying.
Strong product management capability — you can define product strategy and success metrics, prioritize a roadmap, drive A/B testing, and collaborate with product and engineering to deliver. This is a product leadership role, not a GM or pure growth marketing role.
Proven cross-functional collaboration — able to drive alignment across teams (design, engineering, data, commercial), manage external partnerships, and navigate regulatory conversations. Effective at aligning resources between Local and Global organizations.
Deep local market knowledge and an established local network — you understand local user behaviors, payment ecosystems (e.g., PIX, SPEI, Mercado Pago, UPI, GCash, DANA, M-Pesa, depending on region), regulatory environments, and competitive dynamics. You have partners, KOLs, and industry relationships in the region that you can activate.
Consumer product management experience in fintech, crypto, or trading preferred. Candidates with experience managing or mentoring product teams will be considered for the Senior Product Director level.
Excellent written and verbal communication skills in English. Proficiency in Mandarin is a strong plus for effective collaboration with HQ teams.

Nice-To-Haves

Proficiency in a local language relevant to the target region (Spanish, Portuguese, Bahasa Indonesia, Arabic, Turkish, etc.).
Crypto exchange product experience — spot/derivatives trading, order types, fee structures, token listings, and fiat on/off-ramp flows.
Familiarity with local payment rails and fiat-to-crypto conversion flows in emerging markets.
Hands-on trading experience in FX, equities, or crypto.

Perks & Benefits

Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!

Notice:

All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.

Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.

About the Company

OKX

Venture capital for blockchain startups

OKX Ventures acts as the investment arm of the OKX cryptocurrency exchange, funding and supporting blockchain, DeFi, and Web3 projects. It invests across a wide range of areas—from infrastructure and middleware to applications and games—aiming to strengthen the crypto ecosystem. The firm provides capital and access to OKX’s network of partners and advisors to help portfolio companies grow and succeed. Notable holdings include Polygon, Solana, and Avalanche, reflecting a strategy focused on projects with potential to impact the crypto industry at large. OKX Ventures differentiates itself through its crypto-native perspective, extensive industry network, and active involvement in portfolio development, rather than just providing funding. Its goal is to identify promising projects and help them scale, contributing to a more robust and innovative blockchain ecosystem.

Company size: 5,001-10,000
Company stage: Not listed
Total funding: $1.1B
Headquarters: Singapore, Singapore
Founded: 2017

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