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Smartling joins OpenAI Select partners, unveils ChatGPT plugin. With its recent designation as an OpenAI Select Partner, Smartling has positioned itself at the forefront of integrating advanced AI capabilities into the localization landscape. Announced on September 2, 2026, this partnership underscores Smartling's intent to leverage OpenAI's cutting-edge technologies to enhance its existing LanguageAI platform, which facilitates translation and workflow automation. By aligning with OpenAI, Smartling aims to refresh how translation services are delivered at an unprecedented scale and speed. The Smartling plugin for ChatGPT, launched simultaneously with the partnership announcement, exemplifies this synergy. The plugin seamlessly integrates Smartling's translation capabilities into ChatGPT, providing users with on-brand translations, job status checks, and quality flag resolutions without the hassle of toggling between platforms. Bryan Murphy, CEO of Smartling, articulated the transformative potential of this collaboration. He emphasized not just the acceleration of translation processes but the broader impact on enterprises' global market strategies, allowing them to enter new markets and reach customers more efficiently - highlighted by Smartling's current operations that span translations into 450 languages and locales annually, as reported by Smartling News. Success stories from Pinterest and Marriott International illustrate the powerful effects of Smartling's technology. Pinterest's partnership with Smartling has reduced its time-to-market by an impressive 83%, reaching 100 million users in 31 languages. Meanwhile, Marriott International benefited significantly from Smartling, expanding its training content from 7 to 38 languages while achieving a 40% reduction in translation costs. These cases exemplify the tangible benefits companies can achieve by integrating advanced translation and localization technologies. Smartling's collaboration with OpenAI as a Select Partner is not only a technological advancement but a strategic move to empower enterprises in delivering enriched global experiences. With the combination of OpenAI's AI expertise and Smartling's premier translation services, the partnership is set to redefine how organizations engage with international audiences, streamlining operations to better compete in diverse markets. This development marks a pivotal moment for the industry, ushering in a new era where AI-driven solutions offer previously unimaginable speed and efficiency in localization services. Intelligence. Why this matters * Enhanced translation speed and efficiency for enterprises * Broader market reach through improved localization strategies * Integration of AI capabilities into existing workflows Enterprise Buyers LSPs Related reading. Keep independent coverage alive. No ads. No paywall. No corporate backing. Just sharp, weekly intelligence on the language industry - free, because it should be.

Smartling wins 2026 AI Breakthrough Award as enterprise AI translation grows 218% year-over-year. * Jun 25, 2026 This paid press release is brought to you from our partnership with EZ Newswire. The Post and Courier news staff was not involved in its creation. The recognition comes as industry experts, business leaders, and customers all agree that Smartling is becoming the enterprise standard for AI translation. NEW YORK, NY, June 25, 2026 (EZ Newswire) - Smartling, the AI-powered translation company, today announced it has been named a winner of the 2026 AI Breakthrough Award for Machine Translation Innovation. The win comes as AI translation usage across its customer base has grown 218% year-over-year, proving enterprises have moved well beyond experimentation and into production-scale adoption. For most organizations, generating AI translations was never the hard part. The hard part is creating translations they can trust: maintaining brand voice, ensuring quality at scale, and governing AI output across millions of words without a human reviewing every string. At production scale, that requires infrastructure, not just a tool. "What we're seeing is that the companies that are successfully growing globally are deploying translation and localization at a scale not feasible a couple of years ago," said Bryan Murphy, CEO of Smartling. "That's where Smartling has focused its innovation, helping enterprises grow globally while maintaining quality, governance, and brand integrity." That focus has drawn recognition from three distinct audiences this year: 1. Industry experts: AI Breakthrough Award for Machine Translation Innovation Smartling was named a 2026 AI Breakthrough Award winner for Machine Translation Innovation, selected from more than 5,000 nominations. The program has previously recognized companies including Nvidia, Glean, Databricks, and EY for innovation across the AI landscape. 2. Business leaders: Fast Company No. 3 in Business Services In March, Fast Company ranked Smartling No. 3 in Business Services on its annual list of the World's Most Innovative Companies of 2026, citing rapid enterprise adoption of AI translation and measurable improvements in cost and speed. 3. Customers: Strongest G2 quarter to date Customer momentum has continued to accelerate. Smartling earned 41 G2 badges this quarter, up from 37 last quarter, and reached No. 1 on G2's Implementation Index for Translation Management. The company has held the top overall ranking in Translation Management for 15 consecutive quarters. G2's rankings are based on verified customer reviews and market presence, reflecting how quickly teams are realizing value in production environments. Enterprises are seeing measurable impact. Pinterest reduced time-to-market by 83% and delivered content to 100 million users across 31 languages simultaneously. Marriott International scaled training content from 7 to 38 languages, cut translation timelines from weeks to days, and reduced costs by 40%. A Fortune 500 software company saved $3.4 million in a single year while accelerating delivery by 50% and maintaining 99+ MQM quality scores across 50 million words. About Smartling Smartling is transforming how global enterprises create, manage, and scale multilingual content in the AI era. Its LanguageAI(TM) platform combines AI translation, workflow automation, and quality assurance infrastructure to help organizations automate multilingual content operations at enterprise scale. Trusted by leading global brands, Smartling enables companies to move faster globally while maintaining the quality, trust, and oversight required for enterprise AI translation. For more information, visit www.smartling.com. Media Contact Brianna McGarry

Smartling launches its largest AI innovation release yet, redefining enterprise translation at scale. May 19, 2026 Smartling, an AI-powered translation company, has announced its largest AI innovation release to date, introducing new capabilities designed to help enterprises scale multilingual content with greater speed, quality, and trust. The release expands Smartling's enterprise AI translation platform with advancements in translation quality intelligence and automation, helping enterprises scale multilingual content with confidence. At the center of the announcement is LQA Agent, an automated translation evaluation system that uses the industry-standard Multidimensional Quality Metrics (MQM) framework to identify errors, assign quality scores, and monitor trends over time. Smartling also introduced Auto Select LLM, Style Rules for AI, Instant AI Translation, Language Adaptation, and a preview of AI Image Translation, extending translation quality intelligence and AI-powered automation across enterprise multilingual content operations. "This release represents a major step forward in how enterprises create and scale multilingual experiences with AI," said Bryan Murphy, CEO of Smartling. "We're focused on unlocking a new era of translation quality, speed, and trust by combining advanced AI innovation with the enterprise controls global organizations require. These innovations help customers move faster, preserve brand voice, and unlock greater business impact from every global customer interaction." LQA Agent: Automated Quality Assurance Using the MQM framework, LQA Agent identifies errors, categorizes them by type and severity, and assigns a numeric score and pass/fail rating per language across all translation methods in Smartling, not just AI translation. Teams can run LQA Agent fully automatically without a human reviewer involved, or configure workflows to route content with detected issues to human review - all while allowing error-free content to publish automatically. In internal testing, LQA Agent achieved 90% agreement with human reviewers and 99% accuracy on severe errors. Auto Select LLM Auto Select LLM extends Smartling's Auto Select technology to large language models, enabling teams to achieve higher-quality translations without additional configuration. Smartling handles model selection, prompt engineering, and continuous benchmarking behind the scenes, including retrieval-augmented generation (RAG) that references customers' existing Translation Memory and glossaries. The result is higher-quality LLM output with no workflow changes required. Style Rules for AI Style Rules for AI applies punctuation, date formats, and regional language standards to AI translation outputs. Default rules cover more than 30 locales, while Smartling's Language Services team can build custom rules tailored to an organization's brand voice and translation preferences, helping enterprises maintain consistency and trust across multilingual customer experiences. Instant AI Translation Instant AI Translation makes AI-powered translation available through a synchronous API, powering connector integrations across AEM, Drupal, WordPress, Photoshop, Illustrator, InDesign Plugin, and Figma. Brand-aware, quality-controlled translation is now accessible in real time. Language Adaptation Language Adaptation enables teams to adapt existing translations for regional variants, such as US English to UK English or Brazilian Portuguese to European Portuguese, without full re-translation. Powered by LLMs, the capability helps enterprises close a long-standing quality gap while accelerating multilingual content delivery. AI Image Translation AI Image Translation extracts text from images, translates it, and rebuilds the image with translated text in place. The same quality standards applied to written content can now extend to product photos, banners, and social assets, helping enterprises scale multilingual visual content with greater consistency and efficiency. Smartling's commitment to responsible AI underpins each of these innovations and is reinforced by its recent ISO/IEC 42001:2023 certification, the international standard for AI management systems. Combined with ISO 27001, HITRUST e1, SOC 2, and HIPAA compliance, Smartling maintains one of the localization industry's most comprehensive AI trust, security, and compliance programs. Availability LQA Agent, Auto Select LLM, and Language Adaptation will be available starting May 20, 2026. AI Image Translation, Style Rules for AI, and Instant AI Translation will be available as a preview. The innovations will debut at Smartling's Global Ready Conference on May 20, the company's annual event focused on the future of AI translation and multilingual content operations. Attendees will hear from leaders at Spotify, IHG Hotels & Resorts, DocuSign, DoorDash, and SumUp and get first access to Smartling's latest product launches and AI translation strategies. Register at Global Ready Conference. About Smartling. Smartling is an AI-powered translation company transforming how global enterprises create, manage, and scale multilingual content in the AI era. Its LanguageAI(TM) platform combines AI translation, workflow automation, and quality assurance infrastructure to help organizations automate multilingual content operations at enterprise scale. Trusted by leading global brands, Smartling enables companies to move faster globally while maintaining the quality, trust, and oversight required for enterprise AI translation.