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Austin Community College District

Community college in Austin, TX

Communications Manager - Public Relations, Strategic Content

PR & CommunicationsPosted on Nov 10
Full-timeAustin, TX, USA$75k - $82k

About the Job

Requirements

  • Strong writing and editing skills, with meticulous attention to detail to ensure accuracy, clarity, and brand consistency.
  • Demonstrated experience translating complex data or research into clear and engaging copy for audiences with a range of experience levels.
  • Demonstrated experience creating copy and design for integrated marketing campaigns across print, digital, and web.
  • Proficiency with Microsoft Office, including Word, Excel, PowerPoint, and Teams, and Google Drive, including Docs, Sheets, and Slides.
  • For the Public Relations position, experience drafting press releases, pitching media, and executing effective advertising campaigns.
  • For the Public Relations position, strong graphic design skills and demonstrated proficiency transforming complex information into compelling, accessible visual design.
  • For the Public Relations position, experience with Adobe Creative Suite, including InDesign, Photoshop, and Illustrator, and/or Canva.
  • For the Strategic Content position, experience producing content in collaboration with researchers, data analysts, or similar technical experts.
  • For the Strategic Content position, ability to independently investigate ambiguity, ask relevant questions, and transform unstructured or jargon-filled materials into clear, accessible, and actionable insights.
  • Ability to work within a close-knit, creative, team-oriented environment.
  • Strong organization and project management skills, including ability to manage multiple concurrent deadlines and deliverables.
  • Ability to actively listen to, engage, and collaborate with non-communications professionals.
  • Experience working with an established brand style guide.
  • Experience providing logistics, design, and marketing support for events.
  • Experience providing peers with clear, kind, and curious feedback.
  • For the Public Relations position, experience building and deepening relationships with the media.
  • For the Public Relations position, demonstrated experience building genuine connections with social media audiences.
  • For the Strategic Content position, ability to collaborate across cross-functional teams and harmonize technical precision, institutional terminology such as TEA guidelines, and plain-language accessibility in unified communications.
  • A postsecondary degree or advanced certificate in journalism, communications, public relations, marketing, design, or a related field, or five years of professional experience in lieu of the credential.
  • For the Public Relations position, at least five years of experience in public relations, content creation, social media marketing, and/or marketing communications.
  • For the Strategic Content position, at least five years of experience in journalism, marketing communications, writing, or a similar area.

Responsibilities

  • Write and edit compelling, concise, actionable copy for integrated media campaigns across print, digital, and web.
  • Collaborate across departments to produce slide decks, newsletters, websites, posters, invitations, video content, and social media content.
  • Design clean, professional visual graphics for reports, research briefs, one-pagers, slide decks, flyers, and event invitations, adhering to E3 Alliance Brand Style Guidelines.
  • Collaborate to produce email newsletters, including list segmentation; establish and monitor campaign metrics; and write and edit content for different stakeholder groups to drive action.
  • Provide cross-department communications support through writing, editing, and graphic design, maintaining a high standard and consistent content style across communications.
  • Support successful events by writing and designing event materials, providing printing support, and assisting with event logistics before, during, and after events.
  • For the Public Relations position, collaborate with Communications colleagues to produce effective social media content that drives action and impact.
  • For the Public Relations position, monitor social media performance, mentions, and trends and identify opportunities for engagement.
  • For the Public Relations position, build and create genuine connections with audiences on social media.
  • For the Public Relations position, write, edit, and distribute press releases.
  • For the Public Relations position, serve as a primary contact for media inquiries.
  • For the Public Relations position, build and maintain journalist relationships and coordinate media interviews or press briefings.
  • For the Public Relations position, manage the planning, execution, and tracking of advertising campaigns, including Google Ads and social media advertising.
  • For the Public Relations position, manage advertising campaign budgets.
  • For the Public Relations position, support and prepare E3 Alliance staff for interviews and presentations.
  • For the Strategic Content position, collaborate across departments to produce reports, briefs, white papers, one-pagers, and policy briefs, communicating data clearly, concisely, understandably, and accessibly.
  • For the Strategic Content position, collaborate across departments to produce case studies, best practices, and other resources.
  • For the Strategic Content position, lead content narratives for data.e3alliance.org, e3alliance.org, and future digital experiences.
  • For the Strategic Content position, maintain and evolve internal content resources, including plain-language and other communication guides, and collaborate with Research on the Data Language Dictionary.

Desired Qualifications

  • Bilingual proficiency in English and Spanish.
  • Experience with search engine optimization and digital analytics tools such as Google Analytics.
  • Professional familiarity with Texas education, workforce, or public policy sectors.
  • Experience with WordPress or similar platforms.
  • Experience writing or creating content for video, podcasts, radio, and other multimedia.
  • For the Public Relations position, experience working with Google Ads.
  • For the Public Relations position, experience with media monitoring software such as Prowly, customer relationship management software, newsletter software such as Constant Contact, and social media monitoring software such as Hootsuite.
  • For the Public Relations position, experience producing or working in podcasting.
  • For the Strategic Content position, graphic design skills or a demonstrated eye for design and interest in further developing graphic design skills.
  • For the Strategic Content position, experience with Adobe Creative Suite, including InDesign, Photoshop, and Illustrator, and/or Canva.
  • For the Strategic Content position, experience writing to Web Content Accessibility Guidelines 2.1.
  • For the Strategic Content position, experience managing a content style guide.

About the Company

Austin Community College District

Community college in Austin, TX

Austin Community College District is a public community college district based in Austin, Texas. It provides academic transfer, workforce, certificate, associate-degree, and selected bachelor's-degree pathways across Central Texas.

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