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GTECH Information Technology

Senior SEO Specialist

SEO MarketingConfirmed live in the last 24 hours
Full-timeRemote in IndiaRemote

About the Job

Requirements

  • At least 4 years of hands-on SEO experience, preferably in a digital agency environment.
  • Proven experience driving measurable SEO growth across multiple projects or industries.
  • Strong understanding of technical SEO, on-page SEO, content SEO, and semantic optimization.
  • Experience with AI Overviews, Generative Engine Optimization, and AI-assisted search optimization.
  • Understanding of how large language models retrieve, summarize, and surface content.
  • Experience using AI tools and automation workflows within SEO operations.
  • Familiarity with automation platforms for SEO workflows is highly preferred.
  • Working knowledge of HTML, CSS, and JavaScript.
  • Bachelor's degree in Marketing, Information Technology, or a related field.
  • Core SEO tools: Google Search Console, Google Analytics 4, Looker Studio, SEMrush, Ahrefs, Screaming Frog, and Google Tag Manager.
  • AI and automation tools: ChatGPT, Claude, Gemini, Perplexity, SurferSEO, Frase, Jasper, ContentKing, Sitebulb, AirOps, and NotebookLM.

Responsibilities

  • Develop and execute end-to-end SEO strategies for multiple client accounts.
  • Conduct SEO audits, define key performance indicators, and deliver measurable growth in traffic, visibility, and conversions.
  • Monitor Google algorithm updates, AI Overviews, Generative Engine Optimization trends, and AI-driven ranking systems.
  • Translate technical and analytical findings into actionable client recommendations.
  • Research, prepare, and present SEO growth plans, performance reports, and strategic opportunities.
  • Grow visibility across traditional search engine results pages and AI-powered search environments.
  • Conduct keyword, entity, and topical-authority research using AI-powered SEO tools.
  • Identify semantic clusters, search-intent opportunities, and conversational search trends.
  • Map keywords and entities across the user journey to support SEO and Generative Engine Optimization strategies.
  • Find zero-click, featured-snippet, and AI-generated search opportunities.
  • Benchmark competitor SEO, content, and search-results strategies to identify growth gaps.
  • Build content clusters designed for semantic relevance and AI retrieval systems.
  • Optimize websites and content for Google AI Overviews, ChatGPT, Gemini, Perplexity, and emerging AI search platforms.
  • Support Generative Engine Optimization strategies focused on entity authority and semantic relevance.
  • Structure content for AI retrieval, summarization, and answer-engine discoverability.
  • Implement AI-first SEO practices, including conversational search optimization and topical entity mapping.
  • Monitor changes in AI-generated search results and identify visibility opportunities.
  • Prepare SEO-first content briefs and collaborate with content writers.
  • Use AI and natural language processing tools, including ChatGPT, SurferSEO, Frase, Jasper, and Gemini, to improve content relevance and depth.
  • Ensure content aligns with Experience, Expertise, Authoritativeness, and Trustworthiness principles.
  • Optimize metadata, schema markup, heading structures, internal links, and semantic relevance.
  • Improve content for featured snippets, People Also Ask, AI summaries, and rich search results.
  • Conduct technical SEO audits using Screaming Frog, Sitebulb, and enterprise crawling tools.
  • Address crawlability, indexation, canonicalization, Core Web Vitals, and performance issues.
  • Work with developers to implement SEO best practices correctly.
  • Implement structured data and scalable technical SEO frameworks.
  • Build and support SEO automation workflows using Python, application programming interfaces, AI tools, or no-code platforms.
  • Support large-scale websites, multi-domain structures, and international SEO implementations.
  • Develop ethical and scalable link-building and authority-building campaigns.
  • Support AI-assisted outreach and personalization workflows.
  • Monitor backlink quality, toxic links, and domain-authority metrics.
  • Collaborate on digital public relations and brand-visibility initiatives.
  • Measure SEO performance using Google Analytics 4, Google Search Console, Looker Studio, SEMrush, Ahrefs, and other analytics platforms.
  • Build dashboards aligned with business key performance indicators and organic growth objectives.
  • Track visibility across traditional search results and AI-generated search experiences.
  • Use AI and automation to improve reporting efficiency and performance analysis.
  • Identify optimization opportunities using trends, anomalies, and competitive insights.

Desired Qualifications

  • Experience in a digital agency environment.
  • Familiarity with automation platforms for SEO workflows.

About the Company

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