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Fieldwire

Real-time construction project management platform

Account-Based Marketing Manager

Growth MarketingPosted on Nov 10
Full-timeRemote in USA$130k - $150k

About the Job

Requirements

  • A bachelor's degree in Business, Marketing, or a similar field is required.
  • Four to six years of experience in B2B SaaS demand generation or account-based marketing, with demonstrated hands-on ownership of account-based programs rather than only support work, is required.
  • Direct, hands-on experience with the 6sense platform is required.
  • A solid understanding of how marketing and sales motions connect, including MQL logic, pipeline stages, and Salesforce CRM data flows, is required.
  • Experience with Marketo or a comparable marketing automation platform is required.
  • The candidate must be comfortable operating independently in a fast-paced environment where priorities shift and not everything is defined.

Responsibilities

  • Own the 6sense platform day to day by managing intent data, building audiences, monitoring account engagement signals, and surfacing actionable insights to sales and marketing teams.
  • Build and maintain Fieldwire's target account list, working with sales to define and continuously refine the ideal customer profile across markets and segments.
  • Design and execute multi-channel account-based marketing campaigns for high-priority accounts, coordinating paid media, email, content, and sales outreach to deliver a coherent account experience.
  • Align with sales teams across markets on target accounts, share intent signals in real time, and build feedback loops on lead quality and pipeline progression.
  • Collaborate with the digital agency, design, and content teams to develop account-specific assets and messaging for target personas in construction and field operations.
  • Define and track account-based marketing performance metrics, including account engagement, influenced pipeline, and deal velocity, and report program performance with clear recommendations.
  • Manage budgets and resources to maximize return on investment on account-based marketing initiatives.
  • Contribute to the broader demand generation strategy alongside the CRO and Lifecycle Manager, identifying ways to connect account-based marketing with inbound and lifecycle motions.

Desired Qualifications

  • Experience in construction technology, field operations software, or another industry-specific B2B SaaS field is desirable.
  • Exposure to multi-market or international campaign execution is desirable.
  • Experience with Dreamdata or a similar revenue attribution platform is desirable.
  • Familiarity with LinkedIn Ads and intent-based audience targeting is desirable.

About the Company

Fieldwire

Real-time construction project management platform

Fieldwire provides construction management software that helps project managers, engineers, and contractors organize plans, tasks, and field photos in real time. The platform is accessed via subscription plans and includes task management, reporting, and live plan updates to drive collaboration across office and field. It differentiates itself with global reach and real-time, field-facing visibility of plans and tasks, plus scalable pricing for small to large projects. Its goal is to save time, reduce costs, and improve quality control by streamlining project management and reducing the need for extra QA/QC staff.

Company size
201-500
Company stage
Acquired
Total funding
$41.2M
Headquarters
San Francisco, CA
Founded
2013

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