SVP Commerce Media

Company description

About Publicis Commerce: Informed by data, our passionate team strives to deliver breakthrough growth for our clients across the evolving commerce ecosystem. We bring together expertise across commerce strategy, shopper marketing, retail media, media, data, analytics, and connected experiences to help brands drive measurable business outcomes.

Overview

ABOUT THE ROLE

We are seeking an SVP, Commerce Media to serve as a senior advisor, capability builder, and Retail Media leader focused on helping clients drive business growth through Amazon, Walmart, and broader Commerce Media investments. This role requires deep platform expertise, current knowledge of Retail Media trends and product evolution, and the ability to advise senior clients on ecommerce growth, GMV, customer acquisition, investment strategy, channel mix, retailer relationships, and broader commercial outcomes.

The ideal candidate combines strong executive presence with current platform credibility, enabling them to move seamlessly between strategic client conversations and practical activation guidance. They understand how Commerce Media influences sales growth, incremental lift, digital shelf performance, customer acquisition, retailer objectives, and broader business outcomes.

We are looking for leaders who can connect commerce growth strategy with executional excellence, translating business objectives into investment, channel, activation, and measurement recommendations while credibly advising clients and guiding teams. This leader will operate across clients, accounts, and agency teams, helping strengthen existing capabilities, elevate commerce thinking, influence future solutions, and build stronger connections between strategy, activation, measurement, and business growth.

PRIMARY RESPONSIBILITIES

• Serve as a senior Commerce Media advisor, helping clients and agency leaders shape growth strategies, investment decisions, and broader commerce outcomes.
• Lead the strategic vision for Amazon and Walmart while incorporating other priority retail media networks, helping clients determine where to invest and how Commerce Media supports ecommerce growth.
• Translate ecommerce sales, GMV, customer acquisition, retailer objectives, and broader commercial priorities into enterprise-level recommendations across channel mix, investment, activation, and measurement.
• Influence the evolution of Commerce Media capabilities, operating models, measurement solutions, methodologies, partner relationships, and go-to-market approaches across the organization.
• Coach senior talent, support critical client and new-business opportunities, and scale Commerce Media expertise across clients, accounts, and business units.
• Develop frameworks, standards, and learning agendas that connect media investment to incrementality, digital shelf performance, customer acquisition, retailer objectives, and total ecommerce growth.
• Partner across strategy, activation, analytics, shopper marketing, ecommerce, and media teams to strengthen collaboration, improve delivery, and drive measurable business outcomes.

SKILLSETS REQUIRED

• Extensive senior leadership experience in Commerce Media within an agency, retail media network, platform, or CPG brand/manufacturer; 15+ years preferred.
• Deep, current expertise across Amazon and Walmart Retail Media, including platform capabilities, product evolution, activation implications, and execution realities.
• Proven ability to advise senior clients on ecommerce growth, GMV, investment strategy, customer acquisition, retailer relationships, and broader commercial outcomes.

Strong executive presence without becoming disconnected from delivery; able to credibly challenge recommendations, guide teams, and make informed platform and investment decisions.

• Demonstrated ability to operate across complex client, account, discipline, and agency structures while aligning senior stakeholders around shared business outcomes.
• Experience building capabilities, influencing operating models, and developing scalable frameworks, standards, and best practices.
• Ability to use measurement, incrementality, and business performance data to develop decisive, actionable recommendations.
• Collaborative leadership style focused on strengthening existing teams and creating clarity rather than additional process layers.
• Clear and persuasive communicator who can simplify complex commerce, retail media, and business challenges for senior stakeholders.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Publicis Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $ - . This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/30/2026.