Full-Time
Field Marketing Manager-Retail
Confirmed live in the last 24 hours
Data cloud platform for multi-cloud warehousing
Senior, Expert
San Mateo, CA, USA
- 6+ years of experience in marketing ideally within a B2B environment
- Bachelor's Degree in Marketing, Communications, or related field
- Well-versed in the overall challenges impacting the Retail & CPG industry
- Versed in CRM tools such as Marketo, Salesforce, wordpress, and other office productivity and collaboration tools
- Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps)
- Proven success in managing field marketing programs and relationships with large enterprise sales organizations
- Experience building and delivering field marketing campaigns, events, executive and key account programs, and joint partner activity
- Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
- Experience and passion to think creatively and generate ideas on how to build robust and unique 1:1 campaigns
- Excellent verbal, written, and interpersonal skills
- Data-driven with a grasp on crucial marketing KPIs and the ability to optimize campaigns to drive performance
- Hands-on execution ability with effective project management, time management, prioritization, organizational skills, accuracy in performance, and ability to anticipate the needs of sales
- Exhibit initiative, a sense of teamwork, ability to multitask, optimistic, approachable, and a 'can-do' attitude
- Demonstrates creative spark as expressed in ideas for messaging, creative design, etc.
- Able to work independently and dedicate a minimum of 40 hours/week
- Must be legally authorized to work in the United States without restriction
- Willing to submit to a background investigation, including verification of employment and criminal history
- Ability to travel up to 40%
- Identify Retail & CPG Industry market requirements/opportunities, develop Go-to-Market Strategies for NoAM and ensure strong alignment with Sales and other cross-functional teams
- Own reporting and tracking of program pipeline and performance results tied to quarterly and annual targets
- Manage regional budgets, SFDC campaigns, and lead the process to meet operational targets and SLAs
- Own & drive executions within budget, logistics, timelines & vendor management
- Research, plan and maintain the Snowflake online calendar of events including 3rd party industry conferences, Snowflake-driven physical event series, webinars, and regional hospitality field events
- Manage logistics and execution of all planned events; event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing
- Collaborate with the alliances organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events
- Maintain direct alignment with sales team in terms of all pre and post event communication, marketing-driven campaigns, and event promotion strategy
- Manage internal field and events communication between sales and marketing
- Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
Snowflake offers a Data Cloud platform for data warehousing, data lakes, and data application development, enabling secure sharing of governed data across multiple public clouds. The platform supports diverse analytic workloads with near-unlimited scale and performance.
Company Stage
IPO
Total Funding
$2.5B
Headquarters
,
Founded
2012
6 month growth
↑ 1%1 year growth
↑ 11%2 year growth
↑ 60%Benefits
We've got your back - We offer comprehensive health insurance plans, health savings accounts, robust retirement plans, and generous life and disability insurance.
A Balanced Lifestyle - All Snowflakes have access to our weekly online lunch and learns, virtual workout classes, and ergonomic work-from-home equipment. We offer on-demand mental health and wellness programs to support our employees and their families.
Your People Matter - Help offset the cost of growing your family with our fertility benefits and family planning resources. Count on our generous time-off and various leave plans for you to rest, refuel, and sustain a great work-life balance.
Global Snowflake Team - No matter where you are in the world, we will get you connected and supported with a work-from-home setup.
Treat Yourself - Personalize your Snowflake benefits by tapping into our employee discounts and pre-tax selections.
Invest In Your Future - Eligible employees enjoy new hire equity, Employee Stock Purchase Plan (ESPP), and a quarterly bonus or commission program.