Brand Marketing Intern
Red Bull
Brand Marketing Intern
Red Bull
Manufactures and markets energy drinks
CONSUMER INSIGHT AND MARKET RESEARCH
Turn data into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans. Devise, implement, and collect data through T&A and other suggested researches.
ADVERTISING AND CREATIVE
Create branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions.
BRAND MANAGEMENT
Contribute the “brand part” of projects of marketing peers as well as on/off premise and trade marketing.
CONSUMER ACTIVATION
Ensures successful execution of all events and/or product related consumer activation in strong collaboration with field marketing, culture, on/off premise and sport marketing teams.
PRODUCT AND PACKAGING INNOVATION
Support the Brand Manager in product launches together with sales, finance and other marketing function and act as key contact for Red Bull HQ. Understand which packaging solution addresses country-specific needs. Support in the creation of new limited edition special cans or multipacks linked to consumer activations.
You are a university student or young worker.
Bachelor's Degree in Marketing.
You have good knowledge of FMCG brand marketing landscape.
You have initial practical experience in understanding of competitor activity and consumer behaviour in a brand and FMCG context.
You are characterized by excellent communication skills, analytical ability, commercial acumen and interpersonal skills.
Flexible and unconventional thinking as well as very good Office skills.
And last but not least, high standard of integrity with a passion for the brand and commitment to Red Bull values.
Bachelor's Degree in Marketing or current University Student.
English language: written and spoken.
Monthly internship allowance: €800 + meal vouchers
Red Bull S.r.l. promuove le pari opportunità in ottemperanza al Decreto Legislativo n. 96/2026, emanato in attuazione della Direttiva europea 2023/970 in materia di trasparenza retributiva e rafforzamento del principio di parità retributiva di genere. Accogliamo qualsiasi candidatura, senza distinzione di età, genere, disabilità, orientamento sessuale, religione o etnia.
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
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