Full-Time

Senior Event Marketing Manager

Posted on 9/25/2024

LogicMonitor

LogicMonitor

1,001-5,000 employees

IT infrastructure monitoring platform with AI

Enterprise Software
AI & Machine Learning

Compensation Overview

$104.3k - $140kAnnually

+ Variable Plan + Equity Compensation

Senior

Boston, MA, USA

Category
General Marketing
Growth & Marketing
Required Skills
Salesforce
Asana
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s degree or equivalent experience
  • 5-7 years in event marketing (B2B marketing preferred).
  • Strong foundation in marketing, SaaS business principles, and managing vendor relationships/contracts.
  • Exceptional project management, budgeting, and organizational skills, with the ability to juggle multiple priorities.
  • Excellent written and verbal communication, capable of building cross-functional relationships.
  • Self-starter with a highly energetic, outgoing personality, able to work independently in a fast-paced, matrixed environment.
  • Proficient in Google Suite, Salesforce, Slack, PowerPoint, and Asana
  • Some travel required
Responsibilities
  • Define and execute event programs that may include community user conferences, roundtables, briefings, executive and influencer programs, launches, private dinners, and other micro-events.
  • Manage all aspects of event logistics from project management, staffing, catering, communication, demand gen and budget management/reconciliation.
  • Manage the content development process, in collaboration with product marketing, sales, enablement, community and other teams.
  • Define event KPIs and measure to those KPIs, including reporting out on event success and capturing event feedback for future planning.
  • Manage global event calendar and annual event strategy with a specific focus on execution of events in North America.
  • Motivate and promote plans internally and externally to drive awareness around our presence at key events.
  • Ensure all sales teams are trained and supported to follow up leads with emails, social posts, call/voicemail scripts and other support material.
  • Build and distribute pre-event status reports and post-event results across the organization.
  • Collaborate with demand gen, marketing operations, web, social, email and PR teams to drive awareness of and attendance to all events.
  • Ensure leads generated by events are properly flowed through the LogicMonitor lead flow process and followed up on within the agreed upon timelines between sales and marketing.
  • Manage all post-event activities including development and execution of follow-up plans for event attendees, uploading and tracking leads, wrap-up reports, etc.
  • Manage multiple projects at one time, ensuring clear and proactive communication and follow-up with other departments and third parties to meet deadlines and stay within budget.

LogicMonitor provides a platform for monitoring IT infrastructure across both on-premises and cloud environments. Its service helps businesses keep track of their systems to ensure they run smoothly and to avoid outages. The platform uses artificial intelligence and machine learning to identify potential problems before they occur, giving users insights that help them focus on improving their operations rather than just maintaining them. Unlike many competitors, LogicMonitor offers a subscription-based model that is scalable and can be quickly set up to meet the specific needs of different clients. The company's goal is to enhance operational efficiency and support growth by providing real-time visibility and predictive analytics to its diverse global clientele.

Company Stage

Debt Financing

Total Funding

$528.2M

Headquarters

Santa Barbara, California

Founded

2007

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

20%
Simplify Jobs

Simplify's Take

What believers are saying

  • LogicMonitor raised $800M to enhance AI integration in data center operations.
  • Named a Visionary in Gartner's 2024 Magic Quadrant for Observability Platforms.
  • Growing demand for hybrid observability solutions due to multi-cloud adoption.

What critics are saying

  • Increased competition from emerging AI-driven observability platforms.
  • Rapid AI advancements may outpace LogicMonitor's integration capabilities.
  • Subscription model exposes LogicMonitor to economic downturn risks.

What makes LogicMonitor unique

  • LogicMonitor offers a hybrid observability platform for diverse IT infrastructures.
  • The platform uses AI and machine learning for predictive insights and issue prevention.
  • LogicMonitor provides scalable, subscription-based monitoring solutions for enterprises and service providers.

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