Senior Event Marketing Manager @ LogicMonitor

About Us:

We love going to work and think you should too. Our team is dedicated to trust, customer obsession, agility, and striving to be better everyday. These values serve as the foundation of our culture, guiding our actions and driving us towards excellence. We foster a culture of performance and recognition, allowing us to transform growth as we enable our employees to do the best work of their careers.

This position is based in Boston, MA. Across the globe, our Centers of Energy serve as hubs where we accelerate productivity and collaboration, inspire creativity, and cultivate a culture of connection and celebration. Our teams coordinate their time in Centers of Energy to reflect how they work best.

LogicMonitor is proud to be an equal opportunity employer. We deeply care about our employees’ well-being, fostering an environment where every individual is valued and respected. We celebrate the diversity of our team, and are committed to fostering a culture of inclusivity. Come as you are, be yourself, and let’s grow together.

To learn more about life at LogicMonitor, check out our Careers Page.

What You’ll Do:

LM Envision, LogicMonitor’s leading hybrid observability platform powered by AI, helps modern enterprises gain operational visibility into and predictability across their IT stacks, so they can continue to deliver extraordinary employee and customer experiences. LogicMonitor has a layered approach to intelligence, where AI and Machine Learning is baked into every facet of the LM Envision platform to help IT teams improve efficiency, minimize alert fatigue, proactively predict trends, and maximize enterprise growth and transformation.

Our customers love LogicMonitor’s ability to bring cloud and traditional IT together into one view, as seen in minimal churn rates, expansion business, and exciting new customer references. In fact, LogicMonitor has received the highest Net Promoter Score of any IT Infrastructure Management provider. LogicMonitor also boasts high employee satisfaction. We have been certified as a Great Place To Work®, and named one of BuiltIn’s Best Places to Work for the sixth year in a row!

As the Senior Manager of Event Marketing, you drive awareness, preference, and pipeline growth through corporate and field events, including our annual User Conference, LM Elevate. You collaborate with marketing, sales, and product teams to set event goals, shape content and messaging, and develop promotion strategies.

In this role, you are an event marketing expert and execution lead, working as a key player in demand generation efforts. You are highly organized, hands-on, data-driven, and successful in managing cross-functional projects. You have a proven track record in delivering business-to-business (B2B) events that drive pipeline, customer retention, and expansion.

Here’s a closer look at this key role:

Define and execute event programs that may include community user conferences, roundtables, briefings, executive and influencer programs, launches, private dinners, and other micro-events.
Manage all aspects of event logistics from project management, staffing, catering, communication, demand gen and budget management/reconciliation.
Manage the content development process, in collaboration with product marketing, sales, enablement, community and other teams.
Define event KPIs and measure to those KPIs, including reporting out on event success and capturing event feedback for future planning.
Manage global event calendar and annual event strategy with a specific focus on execution of events in North America.
Motivate and promote plans internally and externally to drive awareness around our presence at key events.
Ensure all sales teams are trained and supported to follow up leads with emails, social posts, call/voicemail scripts and other support material.
Build and distribute pre-event status reports and post-event results across the organization.
Collaborate with demand gen, marketing operations, web, social, email and PR teams to drive awareness of and attendance to all events.
Ensure leads generated by events are properly flowed through the LogicMonitor lead flow process and followed up on within the agreed upon timelines between sales and marketing
Manage all post-event activities including development and execution of follow-up plans for event attendees, uploading and tracking leads, wrap-up reports, etc.
Manage multiple projects at one time, ensuring clear and proactive communication and follow-up with other departments and third parties to meet deadlines and stay within budget.

What You’ll Need:

Bachelor’s degree or equivalent experience
5-7 years in event marketing (B2B marketing preferred).
Strong foundation in marketing, SaaS business principles, and managing vendor relationships/contracts.
Exceptional project management, budgeting, and organizational skills, with the ability to juggle multiple priorities.
Excellent written and verbal communication, capable of building cross-functional relationships.
Self-starter with a highly energetic, outgoing personality, able to work independently in a fast-paced, matrixed environment.
Proficient in Google Suite, Salesforce, Slack, PowerPoint, and Asana
Some travel required

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Anticipated Application Close Date: 11/25/2024

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LogicMonitor is dedicated to fostering a culture of transparency and fairness, including our commitment to pay transparency. We provide the base salary ranges for all positions posted within the United States.

Compensation packages at LogicMonitor for eligible roles include base salary, a variable plan depending on role, along with comprehensive benefits. The range displayed on each job posting reflects the minimum and maximum base salary target for new hires in the position, determined by work location and additional factors, including job-related skills, experience, interview performance, and relevant education or training. LogicMonitor employees in eligible roles are also granted equity based compensation, subject to Board of Director approval. As part of our holistic compensation philosophy, your package will also include, but is not limited to: Comprehensive health, dental and vision coverage, generous parental leave policies, access to our Employee Assistance Program and various Wellness programs, a 401K with company matching, a learning and development stipend, and an unlimited vacation policy. For more information on our benefits, see our careers page.

The Base Salary range for this role is:

$104,265—$140,000 USD

Senior Event Marketing Manager

LogicMonitor

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