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Full-Time

Senior Event Marketing Manager

Updated on 10/5/2024

LogicMonitor

LogicMonitor

1,001-5,000 employees

Cloud-based IT infrastructure monitoring platform

AI & Machine Learning
Enterprise Software

Compensation Overview

$104.3k - $140kAnnually

+ Equity Compensation

Mid, Senior

Boston, MA, USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Management
Salesforce
Marketing
PowerPoint/Keynote/Slides
Requirements
  • Bachelor’s degree or equivalent experience
  • 5-7 years in event marketing (B2B marketing preferred).
  • Strong foundation in marketing, SaaS business principles, and managing vendor relationships/contracts.
  • Exceptional project management, budgeting, and organizational skills, with the ability to juggle multiple priorities.
  • Excellent written and verbal communication, capable of building cross-functional relationships.
  • Self-starter with a highly energetic, outgoing personality, able to work independently in a fast-paced, matrixed environment.
  • Proficient in Google Suite, Salesforce, Slack, PowerPoint, and Asana
  • Some travel required
Responsibilities
  • Define and execute event programs that may include community user conferences, roundtables, briefings, executive and influencer programs, launches, private dinners, and other micro-events.
  • Manage all aspects of event logistics from project management, staffing, catering, communication, demand gen and budget management/reconciliation.
  • Manage the content development process, in collaboration with product marketing, sales, enablement, community and other teams.
  • Define event KPIs and measure to those KPIs, including reporting out on event success and capturing event feedback for future planning.
  • Manage global event calendar and annual event strategy with a specific focus on execution of events in North America.
  • Motivate and promote plans internally and externally to drive awareness around our presence at key events.
  • Ensure all sales teams are trained and supported to follow up leads with emails, social posts, call/voicemail scripts and other support material.
  • Build and distribute pre-event status reports and post-event results across the organization.
  • Collaborate with demand gen, marketing operations, web, social, email and PR teams to drive awareness of and attendance to all events.
  • Ensure leads generated by events are properly flowed through the LogicMonitor lead flow process and followed up on within the agreed upon timelines between sales and marketing.
  • Manage all post-event activities including development and execution of follow-up plans for event attendees, uploading and tracking leads, wrap-up reports, etc.
  • Manage multiple projects at one time, ensuring clear and proactive communication and follow-up with other departments and third parties to meet deadlines and stay within budget.

LogicMonitor operates at the forefront of cloud-based infrastructure monitoring, incorporating AIOps and a suite of automation tools to simplify and optimize IT operations. With an impressive arsenal of over 2,000 integrations, the company facilitates seamless transitions and innovation for businesses of varying scales and complexities. This approach not only positions the company as a leader in IT operations efficiency but also creates a dynamic and resourceful working environment that fosters professional growth and technological advancement.

Company Stage

Series A

Total Funding

$142.9M

Headquarters

Santa Barbara, California

Founded

2007

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

19%
Simplify Jobs

Simplify's Take

What believers are saying

  • The introduction of AI-driven tools like Edwin AI and LM Co-Pilot can significantly reduce incident response times and alert fatigue, enhancing operational efficiency.
  • The LM Cost Optimization tool can help businesses manage and reduce cloud spending, which is crucial in a down economy, providing a competitive edge.
  • The appointment of experienced leaders like Brooke Cunningham and Karthik Sj can drive strategic growth and innovation, further solidifying LogicMonitor's market position.

What critics are saying

  • The rapid integration of multiple AI tools may lead to complexity and potential usability issues for end-users.
  • The competitive landscape in observability and IT operations is intense, with major players like Splunk and Datadog posing significant threats.

What makes LogicMonitor unique

  • LogicMonitor's integration of generative AI into its observability tools, such as Edwin AI and LM Co-Pilot, sets it apart by offering advanced, interactive experiences for IT operations teams.
  • The LM Cost Optimization tool provides a unique value proposition by combining cost management with hybrid observability, addressing both cloud and on-premises infrastructure.
  • The company's focus on hybrid observability, powered by AI, allows it to cater to complex multi-cloud environments, distinguishing it from competitors who may focus solely on cloud or on-premises solutions.