Product Manager

Key Responsibilities

• Product Strategy and Lifecycle Management: Define and own the product strategy and roadmap, aligning it with business goals and ensuring each product within the security services portfolio meets market demands. 
• Market Research and Analysis: Conduct market research to identify new opportunities and trends, assess customer needs, and benchmark against competitor products. Leverage this knowledge to inform product development and improvement. 
• Product Marketing and Positioning: Collaborate with marketing teams to develop go-to-market plans, positioning strategies, and messaging for each security service solution. Ensure a consistent, compelling brand message across all marketing channels. 
• Sales Enablement and Training: Equip sales teams with the knowledge, tools, and training they need to sell security solutions effectively. Develop sales enablement materials such as product guides, demos, FAQs, and competitive comparisons. 
• Cross-Functional Collaboration: Work closely with operations, customer success, marketing, and sales to deliver a cohesive product experience. Act as the liaison between these teams to ensure product goals are aligned. 
• Customer Feedback and Product Iteration: Actively gather and analyze customer feedback to inform product improvements, ensuring the product evolves to meet changing customer and market demands. 
• Pricing and Profitability: Oversee pricing strategies to ensure competitiveness and profitability.  
• Product Offering Ownership: Deeply understand each product line and every aspect of how each service is delivered. Maintain product definitions and communicate changes to internal and external stakeholders. 
• Platform Expertise: Closely collaborate with the Technical Product Owner and the development teams to stay aligned with how the customer-facing portal delivers each product line’s user experience. 
• Business Case Creation: Develop business case presentations for potential new product opportunities. 
• Service Delivery Collaboration: Work closely with the Service Delivery operations teams to align the product experience through the entire product lifecycle. 

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field encouraged; experience in cybersecurity or technology is a plus. 
• 5-7 years of experience as a Product Manager or similar role, ideally within cybersecurity or MSSP environments. 
• Experience going through a product’s lifecycle, integrating customer feedback, driving prioritization and communicating with stakeholders through the process. 
• Experience with product marketing, sales enablement, and go-to-market strategies in a B2B context. 
• Proven track record of cross-functional team leadership and collaboration. 
• Demonstrated success in developing relationships with colleagues, customers, and vendors. 
• Strong analytical skills and proficiency in data analysis to assess market opportunities and track product performance. 
• Excellent communication and presentation skills, with the ability to present technical information to non-technical stakeholders. 
• Knowledge of competitive analysis tools, CRM software (such as Salesforce), and development software such as Jira. 
• Proven track record of successful product/service launches. 
• Enthusiastic and resilient in a constantly evolving cybersecurity environment