inDrive

Global ride-hailing platform with fare negotiation

Senior Media Manager

Performance & Paid MarketingUpdated on Nov 13

Full-timePretoria, South AfricaNo salary listedHybrid

About the Job

Requirements

Strong expertise in brand, performance, and omnichannel marketing.
Experience with media planning, campaign optimization, and return on investment measurement.
Experience with agency management, commercial negotiations, and partner relations.
Ability to use data-driven decision-making, analytics, and business performance measurement.
Experience with cross-functional leadership, stakeholder management, and team mentorship.
Knowledge of media innovation, emerging channels, and influencer marketing.
Strong understanding of Southern and Central African media landscapes.

Responsibilities

Formulate and execute the annual media strategy and vision for Southern and Central Africa, aligning media investments with regional profit and loss and long-term business goals.
Manage, allocate, and optimize the multi-market media budget, including financial efficiency, forecasting accuracy, and commercial return on investment across channels.
Serve as the primary media authority and advisor to regional executive leadership, translating media dynamics into executive business insights.
Lead and govern media strategy across Southern Africa while providing strategic direction, quality assurance, and functional oversight for Central Africa markets.
Provide professional mentorship, coaching, and day-to-day strategic guidance to the remotely based Central Africa Media Specialist, building technical capability and ensuring unified regional standards.
Develop upper-, mid-, and lower-funnel cross-channel strategies spanning online, offline, performance, and brand, tailored to differing market maturity levels across Sub-Saharan Africa.
Drive regional innovation roadmaps by piloting emerging media channels, advanced measurement tools, and integrated influencer frameworks.
Lead agency relationships, performance evaluations, fee negotiations, and commercial terms across regional agency partners, platforms, and major media owners.
Establish measurement frameworks to evaluate media performance against business outcomes, including sales growth, market share, and customer acquisition cost, and turn analytics into strategic actions.
Own major regional campaigns end-to-end, from initial brief framing and media strategy through execution, continuous optimization, and executive post-campaign debriefs.

We are hiring a Senior Media Manager to lead regional media strategy and execution across Southern and Central Africa, aligning media investments with business objectives and growth targets. The role will own multi-market media budgets, optimize channel performance, and drive measurable business impact across brand and performance campaigns. You will lead agency partnerships, oversee cross-market media governance, and mentor media specialists to ensure strong execution and consistent regional standards. You will also drive media innovation, advanced measurement, and campaign optimization to maximize ROI and commercial outcomes.

Strategic Leadership & Fiscal Ownership

End-to-End Strategic Vision: Formulate and execute the overarching annual media strategy and vision for Southern and Central Africa, aligning media investments directly with regional P&L and long-term business goals.
Annual Budgetary Management: Autonomously manage, allocate, and optimize the multi-market media budget, driving financial efficiency, forecasting accuracy, and commercial ROI across all channels.
Senior Stakeholder Management: Serve as the primary media authority and trusted advisor to regional executive leadership, translating complex media dynamics into executive business insights.

Cross-Regional Governance & Team Mentorship

Sub-Saharan Governance: Lead and govern media strategy across Southern Africa while providing strategic direction, quality assurance, and functional oversight for Central Africa markets.
Remote Functional Leadership: Provide strong professional mentorship, coaching, and day-to-day strategic guidance to the Central Africa Media Specialist (based remotely), building technical capability and ensuring unified regional standards.

Channel Mix, Innovation & Ecosystem Growth

Omnichannel Growth Strategy: Architect comprehensive upper-, mid-, and lower-funnel cross-channel strategies (online, offline, performance, and brand) tailored to distinct market maturity levels across Sub-Saharan Africa.
Innovation & Advanced Formats: Drive regional innovation roadmaps by piloting emerging media channels, advanced measurement tools, and integrated influencer frameworks.

Agency Governance & Commercial Procurement

Agency & Partner Management: Lead high-level agency relationships, performance evaluations, fee negotiations, and commercial terms across regional agency partners, platforms, and major media owners.

Measurement, Analytics & Business Impact

Business-Centric Analytics: Establish advanced measurement frameworks to evaluate media performance against hard business outcomes (sales growth, market share, CAC), turning complex analytics into decisive strategic actions.
Full Campaign Lifecycle Autonomy: End-to-end ownership of major regional tentpole campaigns, from initial brief framing and media strategy through execution, continuous optimization, and executive post-campaign debriefs.

Regional media strategy and multi-market budget management
Strong expertise in brand, performance, and omnichannel marketing
Media planning, campaign optimization, and ROI measurement
Agency management, commercial negotiations, and partner relations
Data-driven decision-making, analytics, and business performance measurement
Cross-functional leadership, stakeholder management, and team mentorship
Media innovation, emerging channels, and influencer marketing
Strong understanding of Southern and Central African media landscapes

About the Company

inDrive

Global ride-hailing platform with fare negotiation

inDrive operates a global mobility and urban services platform that connects passengers with independent drivers through a fare-negotiation system. Riders propose a trip price, and nearby drivers can accept, decline, or counteroffer, creating a peer-to-peer ride-hailing model. The service has expanded to intercity rides, delivery and cargo, groceries, advertising, and driver-focused fintech within its app. Unlike typical ride-hailing apps that use fixed fares, inDrive enables price negotiation and direct driver-rider interaction, and it pursues growth through a venture arm that funds ride-hailing-adjacent startups in emerging markets. This broader strategy aims to build a super-app for urban and gig-economy needs, with the goal of offering a wide range of mobility and urban services in 48 countries.

Company size: 10,001+
Company stage: Debt Financing
Total funding: $532M
Headquarters: Mountain View, CA
Founded: 2012

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