Full-Time
Lead – Global Brand Marketing
Posted on 12/1/2024
Nike
10,001+ employees
Designs and sells athletic footwear and apparel
Senior
Beaverton, OR, USA
Telecommuting available from anywhere in the U.S. except specified states.
- Must have a Bachelor’s degree in Business Administration, Marketing, or Management
- 5 years of experience in the job offered or in a marketing-related occupation
- Experiencemust include:
- * Idea and services development
- * Project management
- * Team mentorship
- * Brand communication
- * Consumer analysis
- * Marketing strategy refinement
- * Concept management
- * Complex market research
- Manage the process of creating product and brand demand, by understanding external constituents and effectively presenting company or product information.
- Establish and oversee the implementation of the complete marketing plan for a product line.
- Manage the programs that maximize the brand's awareness.
- Direct the development and execution of seasonal and category marketing programs.
- Partner with Brand Directors to lead brand marketing plans and key consumer concepts including marketing briefs, strategic tools and marketing initiatives that fuel seasonal initiatives and long-term consumer concepts.
- Partner with Men's, Women's, Kids construct, to deliver a comprehensive sports Lifestyle Brand Plan.
- Establish key consumer journeys and stories across dimensions.
- Assess concepts and strategy against consumer insights in order to drive upstream strategic (CODE) gate deliverables for the dimension.
- Partner with Director on seasonal marketing for key seasonal stories, and coordinate across teams to drive efficiency and alignment.
- Partner across global, geos and cities to drive a robust concept map and continually build new, digital-first consumer experiences that accelerate brand and business growth opportunities internally and externally.
- Partner with product merchandising to support product positioning, navigation and naming.
- Guide the creative process of seasonal stories from brief-through to Geo hand off.
- Monitor "the know and serve" athletes motivations and needs, to unlock the power of sport for every athlete.
- Oversee the marketing projects that will indicate the biggest growth potential in Men’s, Women’s and Kids.
- Drive engagement through long-term concepts and seasonal stories to help make sport a daily habit.
- Establish authenticity through our key dimensions such as Basketball, Football and Running, while creating the agility needed to serve the broadening definition of Sport across both the lifestyle and performance segments.
- Partner with the consumer by category to ensure targeted programs are driving brand strategies with the consumer.
- Influence, enrich and recommend support global category strategy within local markets.
- Partner with internal teams, such as sports marketing and retail brand marketing to ensure programs are executed per category brand direction.
Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, aiming to reduce its environmental impact while promoting positive social change. The company's goal is to maintain its position as a leader in the sportswear market by continuously innovating and building strong relationships with its customers.
Company Stage
IPO
Total Funding
N/A
Headquarters
Beaverton, Oregon
Founded
N/A
Simplify's Take
What believers are saying
- Nike's continuous product innovation and collaborations keep the brand fresh and appealing to a wide audience, fostering ongoing consumer engagement.
- The company's focus on sustainability and social responsibility can attract a growing segment of environmentally and socially conscious consumers.
- Nike's extensive retail and online presence, combined with its membership program, provides multiple channels for consumer interaction and sales growth.
What critics are saying
- Nike's recent Q1 earnings slump indicates potential financial challenges that could impact future growth and investment in innovation.
- The highly competitive sportswear market requires constant innovation and marketing to maintain market share, posing a risk if Nike fails to keep pace.
What makes Nike unique
- Nike's strong brand loyalty and innovative product lines, such as the Zoom Fly 6 and Air Rift, set it apart in the competitive sportswear market.
- Collaborations with cultural icons like Wu-Tang Clan and De La Soul enhance Nike's appeal and cultural relevance, distinguishing it from competitors.
- Nike's commitment to sustainability and gender equity initiatives, such as the partnership with NRPA, reinforces its brand as socially responsible and forward-thinking.
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