Head of Marketing
Members Segment
Posted on 2/7/2024
INACTIVE
Gusto

1,001-5,000 employees

Cloud-based payroll, benefits, and human resource management solution
Company Overview
Gusto's mission is to help companies put people first. The company operates an online payroll, health benefits, and workers' compensation platform.
Data & Analytics

Company Stage

Series E

Total Funding

$746.2M

Founded

2011

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

7%

1 year growth

13%

2 year growth

37%
Locations
San Francisco, CA, USA • New York, NY, USA • Denver, CO, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Segment
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 8+ years of experience in growth, product marketing, or demand generation roles in a B2C FinTech or high-growth startup
  • Experience in developing B2B2C or B2C marketing strategies for disruptive products
  • Deep understanding of marketing technology tools such as iterable, blaze, marketo, etc
  • Strong analytical approach to funnel metrics, measurement, and campaign performance
  • Excellent project management skills
  • Experience in driving business growth through acquisition and retention marketing tactics across multiple channels
  • Ability to work from the office on designated days approximately 2-3 days per week (or more depending on role)
Responsibilities
  • Develop, plan, own and execute a holistic marketing strategy for Members, including positioning and messaging that drives action
  • Combine positioning and messaging with end-to-end B2C growth tactics and marketing campaigns across multiple channels
  • Own responsibility for increasing product adoption, growth, and retention and report on data regularly
  • Communicate and report on KPIs, campaign performance and use data-driven insights to identify opportunities for campaign optimization and improvement
  • Understand customer needs through market analysis, surveys, interviews, and product usage data
  • Influence the product roadmap by continually refining and synthesizing understanding of the market and customers
  • Evaluate use of tools and channels and increase efficiency and performance
  • Develop and maintain a deep understanding of the competitive landscape, industry trends, and customer needs to inform product positioning, marketing strategy, and messaging
  • Manage allocated marketing budget and identify resources to maximize performance
Desired Qualifications
  • Fintech and mobile app experience
  • Experience using marketing technology tools such as iterable, blaze, marketo, etc
  • Experience in managing a high-performing team
  • Excellent written and oral communication skills