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AIA Group

Pan-Asian life insurance provider

Senior Manager - Product, Pricing and Strategy Development

Full-TimeUpdated on 10/15/2026
No salary listed
Expert
Bachelor's
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
In Person
InsuranceUnderwriting

About the job

Requirements
  • Minimum 10 years of experience in the insurance industry, especially in product development and/or general insurance actuarial pricing, with strong collaboration with distribution channels or distribution partners.
  • More than 5 years of leadership experience leading a small or mid-size expert product development and pricing team.
  • A degree is required; a degree in Actuarial Science is preferred.
  • Deep understanding of the local insurance regulatory environment for general insurance products, particularly personal lines.
  • Strong analytical skills.
  • Understanding of insurance databases and hands-on experience with statistical tools such as SAS, SQL, R, Python, or VBA.
  • Ability to identify core problems, determine the required actions, and work with teams to launch products and achieve business results.
  • Conceptual thinking, problem-solving capabilities, and an innovative mindset.
  • Ability to build relationships in an international environment with diverse internal and external stakeholders at different organizational levels.
  • Ability to clearly and effectively communicate components of the product development process, orally and in writing, to stakeholders and external audiences.
  • Demonstrated experience recruiting, building, and structuring operations organizations, including coaching and performance management.
Responsibilities
  • Evaluate partner potential during pre-deal discussions and provide senior management with assessments of customer and market size, customer profiles, proposition strategy, revenue potential, and other commercial factors.
  • Collaborate with the Partnership team to lead product strategy for preparing Requests for Proposal or Requests for Information for potential partners.
  • Work with partners after deals to develop and optimize the product portfolio, regularly reviewing claims ratios, product penetration, and take-up rates.
  • Develop go-to-market strategies with partners, including product portfolios and roadmaps, detailed business plans, and required operational structures and requirements.
  • Lead regular reviews of product performance, including sales target achievement, claims ratios, product penetration, and take-up rates; lead annual sales planning and product development roadmap planning.
  • Own the Digital Business product portfolio, ensure its viability and alignment with company direction, identify opportunities for improvement, and ensure compliance with regulatory guidelines.
  • Lead insurance product development, overseeing product specification design, development, and testing from requirements gathering through consumer research, benefit testing, pricing development, risk assessment, system implementation, and rollout; manage internal stakeholders and regulators for required product approvals.
  • Lead insurance product pricing and repricing, preparing required documents for submission to Bank Negara Malaysia, the Product Development Committee, and Group Office.
  • Oversee monitoring and ongoing optimization of the Digital Business product portfolio after launch, including management updates on performance versus targets, underwriting rule revisions, claims rule updates, pricing adjustments, and product iterations such as withdrawal and replacement.
  • Collaborate with the Analytics team to derive insights that improve product performance and customer experience, while optimizing Customer Lifetime Value through targeted product offerings.
  • Work with Marketing teams to craft promotions and campaigns that drive sales and improve product performance.
  • Support the channel head with annual strategy planning and budgeting for the Digital Business channel, align plans with corporate objectives, facilitate cross-functional input, and liaise with finance and actuarial colleagues on discussions and submissions.
Desired Qualifications
  • Experience in the digital insurance space, including B2B2C or D2C.

About the company

AIA Group provides life insurance and financial protection services to individuals and groups across 18 markets in Asia. The company works by offering insurance policies and long-term savings plans that pay out benefits and claims to help customers manage their health and financial needs. AIA distinguishes itself through its century-long history in the region and its position as the largest independent publicly listed pan-Asian life insurance group. Its goal is to lead the industry in sustainability while helping millions of people live healthier, longer, and better lives.

Company Size

10,001+

Company Stage

N/A

Total Funding

$618.7M

Headquarters

Central and Western District, Hong Kong

Founded

N/A

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Simplify's Take

What believers are saying

  • AIA reported 2025 VONB of US$5.5 billion and OPAT per share growth of 12%.
  • AIA returned US$3.6 billion to shareholders in first-half 2026 through dividends and buybacks.
  • AIA launched SelectWise in February 2026, targeting Hong Kong medical-insurance demand.

What critics are saying

  • China tax authorities began taxing offshore insurance income in August 2026.
  • Hong Kong insurers lost value on August 6, 2026 after the offshore-tax report.
  • AIA’s heavy Hong Kong-China exposure makes policy shocks existential for near-term growth.

What makes AIA Group unique

  • AIA’s Premier Agency drove 2026 H1 China VONB growth of 20%.
  • AIA Hong Kong’s partnership channels with Citibank and BEA widened affluent reach in 2026.
  • AIA’s 18-market scale and HKRBC disclosures reinforce capital strength above minimums.

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Benefits

Health Insurance

401(k) Retirement Plan

Remote Work Options

Flexible Work Hours

Unlimited Paid Time Off

Paid Vacation

Wellness Program

Mental Health Support

Company News

Yahoo Finance
Apr 30th, 2026
AIA's new business value jumps 13% to $1.76B on strong Hong Kong, China demand

AIA Group reported a 13% increase in value of new business (VONB) to $1.76 billion for the first quarter ended March 31, up from $1.50 billion a year earlier. The Asia-focused insurer dismissed concerns about capital market volatility amid geopolitical tensions. Hong Kong, AIA's core market, saw VONB rise 21%, driven by demand from local customers and mainland Chinese visitors seeking offshore insurance products. China, the company's second-largest market, posted a 26% increase, supported by its Premier Agency sales force and bancassurance partnerships. Hong Kong and China together account for roughly half of AIA's global new business growth. The insurer cited favourable demographics, rising incomes and low insurance penetration across its 18 Asian markets as key growth drivers.

AIA Australia
Aug 15th, 2024
AIA Australia appoints Tracey Crowe as Chief Customer Operations and Claims Officer

In July 2017, AIA and its partners launched AIA's health insurance business, now known as AIA Health Insurance.

Adobo Magazine
Aug 14th, 2024
AIA Group's 'Rethink Healthy' platform challenges conventional health standards in Asia

HONG KONG - Insurance company AIA Group has officially launched its new brand campaign platform, "Rethink Healthy."

Human Resources Online
Jul 18th, 2024
Up the ranks: Raman Sidhu joins AIA as Director, Group Talent & Leadership

Raman Sidhu has taken on the role of Director, Group Talent & Leadership at pan-Asian life insurance group AIA, effective July 2024.

PR Newswire APAC
Jun 17th, 2024
Aia Launches "Rethink Healthy" Brand Campaign To Inspire A Healthier Asia

HONG KONG, June 17, 2024 /PRNewswire/ -- AIA Group Limited ("AIA" or the "Group") today announces the launch of its new brand campaign platform "Rethink Healthy". The campaign seeks to challenge stereotypes and narrow depictions of health in Asia and calls for new definitions of health that will encourage more people to live healthier."Rethink Healthy" promotes a more holistic and sustainable approach to wellbeing that is inclusive, relevant and achievable for people in Asia. The campaign is part of the AIA One Billion ambition to engage one billion people to live Healthier, Longer, Better Lives by 2030.It was formed in response to a regional wellness report[1] commissioned by AIA which found many consumers in Asia believe that being healthy is too hard and inaccessible. Key findings of the research revealed:While the majority of respondents want to improve their health, 80% do not believe that they are healthy today.As a result, 57% of those surveyed reported they have not managed to make changes to improve their health.People across Asia are overwhelmed by constant, narrow depictions of perfect health and wellness routines.are overwhelmed by constant, narrow depictions of perfect health and wellness routines. 63% of respondents believe that exercise must be intensive and lengthy to be healthy, which discourages many from being more physically active.The majority of those surveyed believe that small actions cannot improve physical health, despite research[2] demonstrating the value of small steps done consistently to form habits.Stuart A. Spencer, AIA Group Chief Marketing Officer, said, "Our reality today is that Asia is getting wealthier but not healthier