Principal Brand Designer - AI Systems

We're looking for a designer who wants to be accountable for a brand, not just contribute to one: someone who turns "how should Clara look and sound here?" into a shipped campaign, a visual system, or a production workflow — by next week, not next quarter — and makes Clara recognizable and consistent everywhere our customers, prospects and candidates encounter us, across MX, BR, CO and AR.

This is a brand governance role, and a very hands-on one, with a manager path. You set the standard and you make the defining work yourself — this isn't a role where you review other people's work from a distance. You also build the systems that let everyone else — the design team, marketing, sales, agencies and freelancers — produce on-brand work fast, with AI doing serious heavy lifting on production and scale. As the brand practice grows, so does your scope: leading Clara's brand designers is part of the plan, not a detour from it.

You'll report to the Head of Design and partner closely with Product, Marketing and Clara's founders on the moments that define the brand.

What you'll do

• Own Clara's brand identity end to end: visual system, voice and tone, motion, and the narrative that ties product, marketing and culture together.
• Lead by making: concept development, art direction and hands-on craft on Clara's highest-stakes brand moments — launches, campaigns, the website, major events.
• Build AI-powered brand production: the workflows, templates and guardrails that let designers, non-designers and external partners produce on-brand assets without bottlenecking through you — built and iterated, not just imagined.
• Set the quality bar for AI-assisted output and the review loop that keeps it on brand. AI-made should never look AI-made.
• Prototype fast, validate faster: go from brief to working asset in days, test it against real usage and perception, kill what doesn't work and scale what does.
• Make the brand show up consistently across every touchpoint, from the website to the sales deck to the app itself, working with Product Marketing, Growth and Sales.
• Level up Clara's brand designers on craft and AI-native ways of working, and grow into leading the team.

What you'll bring

• A portfolio of brand work you made yourself, recently: identity systems, rebrands or campaigns that shaped how a company was perceived.
• Excellent craft across visual identity, typography, voice and motion. You're the person others go to for how something should look.
• Hands-on experience using generative AI in creative production — not a point of view on it, but workflows you've built and shipped that others use to produce at scale without diluting quality.
• Enough comfort with AI-assisted building tools to prototype, template and automate on your own. You don't need to be an engineer; you need to not depend on one.
• Experience evolving or scaling a brand across markets, channels or partners, in-house or at a studio, and the operational instincts to explain how it worked.
• A bias toward building and shipping over speccing and aligning: you'd rather put a rough version in front of people this week than circulate a perfect brief next month.
• Strong written and verbal communication in English.

Experience that could help

• Fluency in Spanish and/or Portuguese, given Clara's footprint across MX, BR, CO and AR.
• Experience mentoring designers or leading a small team, or the ambition to.
• Experience working directly with founders or C-level on brand-defining moments.
• Background in fintech, B2B SaaS, or another trust-driven category. What matters most is a track record of building brands people remember, but the context helps.

Where you'll work

This is a hybrid role: you'll split your time between the office, customers and home. We don't set a minimum number of office days for most roles — you'll spend time in the office naturally, and most days during your ramp-up or when your leader asks.