Group Director - Media Planning

Position Overview

As Group Director, Communications Design you are at the forefront of bringing the next generation of planning to life. As the Design leader of your client group, you are ensuring the adoption and adherence of communications design principles across your client base, ensuring your team consistently delivers best in class idea led, culturally empowered communications ecosystems that drive effectiveness.

Responsibilities

• Act as lead design counsel for clients at key periods (e.g. annual planning) or across key projects (eg. New launches) 

• Responsible for communications design product excellence across major planning initiatives across designated client base 

• Lead the team’s adoption of best-in-class communications design approaches and innovation, and adherence to planning process 

• Oversee collaboration with external partners (creative agency), and internal strategy and partnerships teams through the planning process to ensure creative excellence, strategic fit and commercial feasibility of the Connections Design approach 

• Oversight of connections architecture development, analytics strategy and ecosystem delivery across owned, earned, shared & paid (OESP) 

• Responsible for best-in-class quality and consistency of every output from the communications design client team they oversee, in line with the communications design discipline vision 

• Responsible for ensuring profitable integration of Specialty Business Unit (SBU) leadership within design team 

• Oversee opportunities to grow scope to appropriate communications design staffing levels and up-leveled talent on client assignments 

• Manage the product outcomes for new business efforts across pitches for Communications Design resource, including casting talent, running brainstorms, integrating with partnerships & SBU’s on

Required Skills and Experience

• Experience in an integrated planning role in media, publisher / vendor, or communications discipline (digital, content) 

• Experience with high budget clients that participate in the linear video and CTV Upfront

• Skilled at utilizing tools for optimizations

• Excellent communication skills both written and verbal 

• Proven ability to develop and maintain high level professional relationships with senior clients, colleagues and vendors 

• Strong organizational, analytical and leadership skills

• Strong experience/involvement in new business planning and presentations skills

• Initiative does not require candidates to have a college degree

Desired Skills and Experience 

• 10+ years relevant experience with 5+ years leading, managing and motivating a team 

• Category or audience experience as relevant per assignment 

• Ability to lead strategic thinking for integrated marketing communication plans encompassing traditional and non-traditional media strategies 

• Ability to ensure consistency and best practices across all projects; strong project management skills 

• Ability to assess client needs for utilization and development of planning and research tools and resources 

• Prior experience working on a pharmaceutical client