Full-Time

Account Manager

Social Media

Posted on 10/18/2024

Highwire

Highwire

51-200 employees

Public relations for disruptive technology companies

Consulting
Consumer Software

Compensation Overview

$80k - $105kAnnually

Mid

New York, NY, USA

Hybrid position based in New York, NY.

Category
Social Media Management
Social Media Marketing
Social Media Strategy
Sales & Account Management
Social Media
Required Skills
Social Media
Data Analysis
Requirements
  • 5-6 years of client-facing digital experience (social media specialty preferred), with at least one year in an Agency setting
  • Deep knowledge and understanding of social platforms - primarily LinkedIn, Twitter, Instagram, TikTok, Facebook, YouTube - including both organic and paid strategies and capabilities
  • Baseline knowledge of earned media and marketing tactics (i.e., search, influencer, editorial), and where social media and digital activations can be integrated
  • Experience with B2B technology, security and digital health brands is a plus
  • Ability to take initiative to quickly and smartly adjust digital strategy, voice and tone based on client and audience
  • Experience with social media management, influencer management, analytics tools (bonus points for hands-on experience with Sprinklr, Sprout Social, MuckRack and Brandwatch)
  • Management experience, both of program strategy/deliverables and direct reports
  • Passionate about teaching and mentoring team members, working in close collaboration with both digital team leadership and account teams
  • A finger on the pulse of latest social and digital trends
Responsibilities
  • Develop and implement social media strategies for clients that: encompass content, channel, and audience; are aligned to client goals; and demonstrate business impact through insights and analysis
  • Work as part of integrated PR and digital teams, driving the strategic inclusion of social media across client programs, including but not limited to content development, community management, publishing best practices, channel strategy, insights and analytics, etc.
  • Manage account teams to ensure seamless delivery of client work, including quality reviews and time/team management
  • Manage multiple projects and/or accounts with the ability to manage up and down to ensure the team meets deadlines and stays on budget
  • Production of social-first copy and creative content aligned to individual channel best practices, also including support in copywriting weekly social media calendars where needed
  • Manage 1-2 direct reports
  • Build trusting relationships with clients as one of the day-to-day contacts
  • Support new business efforts for the Agency, including research and pitch development

Highwire provides specialized public relations services to disruptive companies, particularly in the technology sector. The agency utilizes its background in journalism and its strategic location in Silicon Valley to help clients effectively communicate their innovative products and services. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all tailored to meet the unique needs of each client. This customization allows Highwire to adapt its communication strategies to the fast-paced and competitive media environment, ensuring that clients' messages reach the right audiences at the right time. Unlike many competitors, Highwire focuses specifically on companies that are introducing groundbreaking technologies or business models, positioning itself as a leader in tech communications. The goal of Highwire is to create meaningful business results for its clients through effective communication strategies.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Highwire's strategic acquisitions and partnerships, such as with Candor Content, position it for accelerated growth and expanded service offerings.
  • The company's ability to command premium pricing due to its reputation for excellence in the tech industry suggests strong financial health and stability.
  • Highwire's specialized focus on disruptive companies in the tech sector offers employees the opportunity to work on cutting-edge projects with high-impact potential.

What critics are saying

  • The highly competitive and fast-paced nature of the tech communications market requires Highwire to continuously innovate to maintain its edge.
  • Integration challenges from recent acquisitions like Candor Content and Wonderscript could pose operational risks and affect service quality.

What makes Highwire unique

  • Highwire leverages its deep roots in journalism and strategic Silicon Valley location to offer tailored PR services, setting it apart from more generalized agencies.
  • The company's focus on disruptive tech companies allows it to specialize in navigating complex media environments, unlike competitors who may not have such a niche focus.
  • Highwire's recent acquisitions of Candor Content and Wonderscript enhance its digital marketing and content creation capabilities, providing a more comprehensive service offering than many traditional PR firms.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE