About Expedient
Expedient helps mid-market and enterprise organizations modernize infrastructure, manage data, and deploy AI safely at scale. We have been in business 25 years, retain 99 percent of our clients, operate under a 100 percent uptime SLA, hold 200+ active technology certifications, and employ technical staff in 70 percent of roles. We deliver managed cloud, data, and AI under a single operating model: Intelligent Infrastructure.
AI CTRL is Expedient's enterprise AI platform. Prompts, responses, and automated workflows inside a customer's organization are routed, governed, and measured through it.

About the Role
This is a product marketing role. You will own how AI CTRL and AWE are positioned, packaged, launched, and reviewed. You will manage the relationship with a small set of professional services partners who deliver AWE work. You will report to the Chief Marketing Officer (CMO) and work alongside the AI CTRL product managers, the solutions team, and operations.
The Agentic Workflow Engine is where AI CTRL customers move from enterprise chat to agentic automation. The work is to turn our Agentic Workflow platform, combined with Expedient delivery, into a managed service and repeatable offering with clear positioning, packaging, and
enablement.

What You’ll Do:
Positioning and Messaging

Develop and maintain the positioning and messaging framework for AI CTRL and AWE, including what it is, who it is for, and why clients choose Expedient.
Maintain competitive positioning against workflow and agent builder solutions and in house DIY builds, including ongoing tracking of how the category and Expedient's position within it are shifting.

Go-to-Market and Launch

Define launch plans for each major release, including internal readiness, customer communications, and field activation, working with Product Management.
Recommend packaging for the AI CTRL and AWE service offering and define what is included at each level.
Partner with the demand generation team on campaign briefs, web copy, and event positioning.

Field and Partner Enablement

Build and maintain the field kit — battle cards, discovery questions, demo scripts, objection handling, one-pagers, and the AWE section of the Product Guide — working with the marketing and solutions architect teams.
Manage the relationship with a select group of professional services partners who deliver AWE work on the Expedient stack. Serve as their point of contact, keep them current on the product, and make sure what they deliver reflects it.
Provide those partners with the enablement they need to scope, price, and position AWE work independently.

Content and Proof

Bring field and delivery feedback into the AI CTRL and AWE roadmap on a regular cadence, working with the AI CTRL product managers.
Sales team confidence/certification scores on new positioning
Maintain a quarterly cadence of client case studies and reference stories.
Win/loss interview cadence completed + insights actioned

What We Are Looking For:
Required

5+ years in B2B product marketing, or a combined product management and product marketing role.
Experience launching and growing a product line with a measurable effect on pipeline and win rate.
Experience owning positioning, packaging, and pricing recommendations.
Working fluency with AI products and concepts.
Experience supporting B2B distribution through direct sales, channel partners, or both.
Strong writing across formats, including one-pagers, battle cards, and pricing memos.

Preferred

Experience marketing a product built on a resold or OEM platform.
Experience working directly with systems integrators, consultancies, or delivery partners.
Background in managed services, cloud, infrastructure, and/or SaaS.
Experience selling to or supporting mid-market enterprises in the $50M to $2B revenue range.

How We Will Measure Success:
Launch & GTM execution

On-time delivery of launch plans against roadmap commitments
Launches with complete sales enablement (battlecards, demos, training) shipped before GA

Pipeline & revenue impact

Sourced/influenced pipeline and revenue from campaigns, content, and launches
Win rate against key competitors (battlecard effectiveness proxy)
Sales cycle length for deals where PMM assets were used

Adoption & awareness

Feature/product adoption rate post-launch (percentage increase over time)
Share of voice / market awareness lift (analyst mentions, press, inbound)
Field readiness scores from partners and direct sales team.

Location
Hybrid out of Expedient's either Pittsburgh, PA, Columbus, OH or Cleveland, OH office. Two days per week onsite. Travel for events is expected. This position involves roughly 30-50% travel. Sponsorship is not provided for this role.
#LI-hybrid

Compensation: The expected salary range for this position is $125,000–$175,000 per year, depending on experience, qualifications, skills, and overall fit for the role.

WORKING FOR EXPEDIENT
We prioritize ongoing education and continuous innovation to remain at the forefront of the information technology landscape. Our commitment to learning is reflected in our comprehensive employee training and tuition reimbursement programs, which are driven by our employees and funded by Expedient 100%.

For our full-time employees we offer an exceptional benefits package including three weeks of paid time off annually that increases with tenure plus your birthday off and a health holiday to be used for preventive care. We offer parental leave, top-tier medical, dental, and vision, disability and life insurance, at an affordable rate, wellness engagement opportunities, and a 401(k) with a generous match.

We also recognize the importance of a comfortable and convenient work environment. We offer a hybrid work model for many roles, paid parking and other perks.

Expedient is an equal opportunity employer. Qualified applicants will receive fair and equitable consideration for employment without regard to their race, color, religion, national origin, gender, protected veteran status, disability, or any other characteristic protected by law.

About the company

Expedient provides cloud computing and data center infrastructure with a suite of managed services for IT transformation. Its offerings include private cloud and hosted cloud, plus disaster recovery, security, and compliance delivered on a subscription basis. It partners with VMware to run scalable, customized cloud environments that blend data-center hosting with ongoing support across multiple industries. The goal is to help businesses transform and maintain secure, compliant, and reliable IT operations at scale through a recurring services model.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Lower Merion Township, Pennsylvania

Founded

2001

Get referred to Expedient

See people who can refer or advise you

Simplify's Take

What believers are saying

April 2026 Bridge Program targets March 2027 VMware contract expirations, capturing churn.
February 2026 AI CTRL expansion adds Agentic Workflow Engine and AI Outcomes Team.
2026 Columbus asset purchase deepens local capacity and signals customer commitment.

What critics are saying

Broadcom's March 2027 VCSP expirations can trigger partner churn and customer migration delays.
VMware dependency exposes Expedient to Broadcom pricing changes and channel-rule tightening in 2026.
InfraBridge ownership and capital intensity pressure margins if utilization weakens after 2027.

What makes Expedient unique

Expedient runs 14 interconnected U.S. data centers with 24x7x365 US-based engineering support.
Its Broadcom VCSP Pinnacle status and 2024 VCF Partner award validate VMware depth.
Bridge Program bundles compliance evaluation, destination planning, and migration control into one contract.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Life Insurance
Parental Leave
Wellness Program
401(k) Company Match
Hybrid Work Options
Paid Vacation
Paid Holidays
Tuition Reimbursement

Growth & Insights and Company News

Headcount

6 month growth

1 year growth

2 year growth

Virtualization.Network

Aug 19th, 2026

VMware Explore 2026 spotlights VCF Security and AI threats.

VMware Explore 2026 spotlights VCF Security and AI threats. Virtual machines August 19, 2026 VMware Explore 2026 will give security-minded VMware Cloud Foundation users direct access to VCF security experts, Hands-on Labs, and guidance on protecting enterprise workloads against AI-powered threats. The event takes place in Las Vegas from August 31 to September 3, 2026, and the article highlights key security and compliance sessions and activities for attendees. The breakout sessions focus on securing VCF itself and cover the AI threat landscape, VCF Security capabilities, and the latest features in VMware Cloud Foundation 9.1. Topics include defending against AI-powered threats, hardening and securing VMware Cloud Foundation, confidential computing and security inside ESX, and cyber recovery. Additional sessions cover VMware Salt, virtual machine recovery strategies, and disaster recovery beyond site recovery. Hands-on Labs and expert-led workshops are also part of the program. The article says these interactive sessions give attendees access to a live environment to explore VCF 9.1 capabilities firsthand, while self-paced labs are available on demand without registration. Meet the Expert Roundtables provide small-group discussions, and the quick talks include a session on the top 10 agentic AI security risks and threats every IT admin should know. Demonstrations at the Hub include the "Fortify Your Private Cloud against AI-Driven Threats" booth, which focuses on protecting customers from attacks with frontier AI and on features such as ESX Live Patching and vSAN Data Protection. The article also notes meeting topics for in-depth onsite discussions, including defending against AI-powered threats with VCF 9.1 and recommendations for defending against frontier AI exploits. About the company. VMware is a software company that provides cloud infrastructure and virtualization solutions for enterprise IT environments. VMware Cloud Foundation is its integrated platform for private cloud infrastructure, and the article centers on security and compliance resources for that platform. VMware Explore is the company's event series for technical sessions, labs, and product learning. company spotlight Expedient. Expedient is a cloud and data center infrastructure as a service (IaaS) provider with local operations in Pittsburgh, PA, Baltimore, MD, Boston, MA, Cleveland, OH, Columbus, OH, Denver, CO, Indianapolis, IN, Memphis, TN, Milwaukee, WI, and Phoenix, AZ. Ranked as one of the Top 3 managed services providers worldwide on Channel Futures' MSP 501 list, Expedient's converged solutions enable clients to focus on strategic business innovation, while the Expedient team handles operation of the information technology needed to support it.

Data Center Dynamics

Apr 30th, 2026

Data center in Columbus, Ohio, sold to occupier.

Data center in Columbus, Ohio, sold to occupier. Five 9s sells facility, likely to Expedient April 30, 2026 Real estate firm Five 9s Digital has sold a data center in Columbus, Ohio. Colocation firm Expedient is the likely buyer. "Five 9s Digital announced the successful sale of a 6MW single-tenant data center in Columbus, Ohio, to its long-term tenant," the company said this week. Terms of the deal were not shared. - Five 9s Digital Originally developed by Five 9s Digital in 2016 as a build-to-suit facility, the tenant exercised its option to acquire the asset, with the transaction closing in March 2026. Five 9s didn't provide further details, but the image accompanying the release shows 5700 Innovation Drive in Dublin, Ohio, which is occupied by Expedient. The company is yet to comment on the news. According to Expedient's website, the 29,210 sq ft (2,715 sqm) CMH2 offers 4.8MW across 10,500 sq ft (975 sqm) of raised floor space. The company announced the facility in 2015. Across the wider Columbus area, Expedient operates three facilities totaling 13.4MW across 59,600 sq ft (5,535 sqm) of raised floorspace. Its latest facility in the area was acquired in 2024. Founded in 2001, Expedient offers colocation space from more than a dozen locations across the US. The company is owned by InfraBridge, a division of digital infrastructure investment firm DigitalBridge. DigitalBridge became the investment manager for Expedient after acquiring AMP Capital's global infrastructure equity investment management business in 2022. AMP acquired Expedient in 2019, in a deal reportedly valued at more than $500 million. DCD has reached out to Five 9s and Expedient. More in investment / M&A / financing.

PR Newswire

Apr 14th, 2026

Expedient launches Bridge Program: one contact, one plan, one destination for VMware continuity.

Expedient launches Bridge Program: one contact, one plan, one destination for VMware continuity. Apr 14, 2026, 14:21 ET The only VMware transition program that provides a single point of contact, a written compliance evaluation, and a contractual destination with no migration commitment required to start. PITTSBURGH, April 14, 2026 /PRNewswire/ - Expedient, a VMware Cloud Service Provider Pinnacle tier partner in the Broadcom Advantage Partner Program for North America and 2024 VMware Cloud Foundation (VCF) as a Service Partner of the Year (Americas), today announced the Expedient Bridge Program. The October 2025 sunsetting of the VMware white-label program and the March 2027 contract expirations for non-renewing VMware Cloud Service Providers (VCSPs) mean IT leaders are navigating critical workload and infrastructure decisions and needing to find their clear path forward if they are obtaining services from such partners today. Bridge is a structured transition program designed to address this uncertainty. The Bridge Program delivers a defined operating model, a single point of contact, and a contractual destination. Everything is established before a single migration decision is made. Expedient Bridge is built around continuity planning that moves at the client's pace and aligns every workload decision to the client's strategy. The program is available for VMware end customers, and organizations running on-premises VMware infrastructure, as well as those clients who will not be renewing with their current VCSP. Getting started carries no cost or obligation. Following an initial Bridge Fit Check, participants receive a written compliance and migration evaluation with step-by-step actions required to achieve and maintain uninterrupted cloud services built on VMware. Assessments, discovery, and migration planning are included at no additional charge. Workload destination planning identifies the right fit for each workload: private cloud, on-premises, or edge. The process moves on the client's timeline throughout. The program spans Expedient's 14 US data centers, with 24/7/365 US-based engineering support included across all tiers. "Expedient provides a continuity mechanism that includes a defined operating model, a single contact, and a contractual destination," said Jon Rosenson, President & COO, Expedient. "That is what this market has been missing." "Pinnacle partners are the backbone of how we deliver VMware Cloud Foundation at scale, and that designation carries real responsibility. Expedient has built a program that leverages its Pinnacle standing in a structured manner, providing customers and partners with a clear, authorized path forward during the VCF transition. That is exactly what a strong channel partnership looks like," said Ricky Cooper, vice president of global cloud service providers, OEM and eOEM, Broadcom. Start Your Bridge Fit Check Now VCSP contract expirations arrive in March 2027. The window to plan is open now. The Bridge Program is available immediately, and the initial fit check carries no cost or commitment. Visit expedient.com/bridge to get started. About Expedient Expedient is a cloud services provider delivering Intelligent Infrastructure for the AI era. For 25+ years, organizations have trusted us to act as an extension of their teams, helping them stabilize, optimize, and modernize without the complexity of doing it alone. We unify cloud, data, and AI into one seamless managed service, so teams can focus on what drives the business forward. Every solution is backed by a 100% SLA and 24x7x365 US-based support. For more information, visit expedient.com. SOURCE Expedient

Healthcare Industry Today

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Ntirety Welcomes Allen Skipper as New Chief Revenue Officer

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The Business Journals

May 10th, 2024

Report: Two-thirds of Pittsburgh area business leaders want to implement AI, half say their companies lack a plan to do so

Cloud infrastructure company Expedient recently unveiled its "secure AI gateway," a service that gives companies specialized access to large language model AI software like ChatGPT with security boundaries in place for confidential information.

Expedient

Product Marketing Manager - AI CTRL

About the job