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FWD Group

Pan-Asian life insurer with digital solutions

Senior Business Initiative Advisor

Business Development & PartnershipsPosted on Nov 12
Full-timeThailandNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in any area is required.
  • At least 7 years of experience in distribution strategy, project management, and process improvement in the life insurance industry, especially Agency and Bancassurance.
  • Good command of spoken and written English is required.

Responsibilities

  • Lead the AutoX insurance distribution strategy and initiatives to achieve business plan KPIs, including APE, VNB, manpower, active ratio, case size, and FWD insurance penetration in AutoX.
  • Develop strategic distribution initiatives to deliver business plan KPIs, including APE, VNB by 2027, manpower, active ratio, case size, and rate.
  • Develop strategies to increase insurance penetration across AutoX from 15% to 45% by 2027 and support the Head of Business Development in rolling out these strategies to the field.
  • Analyze sales trends and momentum, then recommend and develop tactical sales campaigns to drive insurance sales with 6,000 DSA sellers across AutoX's 3,000 branch network in Thailand.
  • Develop manpower expansion plans and work with the recruitment team and AutoX Sales Team to deliver 6,000 DSAs by 2023.
  • Represent Bank Protection in engaging with AutoX senior executives, including the CEO, Chief Distribution Officer, and Head of Strategy; chair strategic development meetings to formulate and execute distribution strategies and effective field execution plans aligned with company directions.
  • Lead the full project development and implementation of the FWD Affiliate to AutoX digital program.
  • Lead channel support-function initiatives and discussions with Underwriting, Operations, IT, and Distribution Strategy Support to improve turnaround times and policy issuance, and enhance synergy, efficiency, and effectiveness.

Desired Qualifications

  • An MBA is preferred.
  • Management consulting experience is an added advantage.
  • Project Management certification is preferred.

About the Company

FWD Group

Pan-Asian life insurer with digital solutions

FWD Group is a pan-Asian life insurer serving ten markets with life, medical, general, employee benefits, takaful, and Shariah products. Its offerings are delivered through digital channels and a jargon-free experience, with tools like the Omne app and online claims that simplify buying, managing, and filing claims for plans such as Set for Health and FWD Max Wealth. The company differentiates itself with a digital-first, customer-centric approach and a strategy of rapid expansion through acquisitions and partnerships, including Shariah-compliant options. Its goal is to make insurance accessible, transparent, and customer-led across Asia while growing its market presence and profitability.

Company size
10,001+
Company stage
IPO
Headquarters
Eastern District, Hong Kong
Founded
2013

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