Senior Business Initiative Advisor
FWD Group
Senior Business Initiative Advisor
FWD Group
Pan-Asian life insurer with digital solutions
About FWD Group
FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves over 40 million customers across 10 markets, including BRI Life in Indonesia. FWD’s customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the Hong Kong Stock Exchange under the stock code 1828. For more information, please visit www.fwd.com
Full accountability to lead the AutoX insurance distribution strategy and initiatives to achieve the Business Plan KPIs including APE, VNB, Manpower, Active Ratio, Case Size and FWD insurance penetration in AutoX. This senior role represents FWD Thailand & Bank Protection in engaging and dealing with the CEO, Chief Distribution Officer & Head of Strategy from AutoX to develop solid distribution strategies and is responsible for the field implementation of these importance distribution initiatives.Key Responsibilities:
Full accountability to develop key strategic distribution initiatives to deliver all business plan KPI – APE (4bn), VNB(1.5bn) by 2027, Manpower, Active Ratio and Case size and rate
Develop strategies to increase insurance penetration across AutoX from 15% to 45% by 2027 and help Head of Business Development with the roll out of these strategies to the field
Analysis of sales trends and momentum to recommend and develop sales tactical campaigns to drive maximum Insurance sales with 6000 DSA sellers from AutoX across the 3000 branch networks of AutoX in Thailand
Develop Manpower expansion plans and work with recruitment team and AutoX Sales Team to deliver 6000 DSAs by 2023
Represent Bank Protection to engage with AutoX senior executives (including CEO,Chief Distribution Officer and Head of Strategy) to chair strategic development meetings to formulate and execute distribution strategies with effective field execution plan whilst aligning with company directions
Lead the full project development and implementation of the FWD flagship digital program “FWD Affiliate to AutoX”
Leads the channel’s support function initiatives and discussions including Underwriting, Operations, IT, Distribution Strategy Support to help improve turnaround times, policy issuance, create synergy and enhance efficiency and effectiveness
Baseline Qualifications:
Bachelor's degree in any area, MBA preferred
Minimum 7 years' experience in distribution strategy, project management and process improvement in life insurance industry especially related to Agency and Bancassurance
Management consulting experience is an added advantage
Project Management certification is preferred
Good command in English both verbal and written
Proactive, Open, Caring, Commit, Innovative
FWD Group is a pan-Asian life insurer serving ten markets with life, medical, general, employee benefits, takaful, and Shariah products. Its offerings are delivered through digital channels and a jargon-free experience, with tools like the Omne app and online claims that simplify buying, managing, and filing claims for plans such as Set for Health and FWD Max Wealth. The company differentiates itself with a digital-first, customer-centric approach and a strategy of rapid expansion through acquisitions and partnerships, including Shariah-compliant options. Its goal is to make insurance accessible, transparent, and customer-led across Asia while growing its market presence and profitability.
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