Full-Time

Supply Chain Solutions Marketing Director

Posted on 8/22/2024

Anaplan

Anaplan

1,001-5,000 employees

Cloud-based business planning and performance management platform

Consulting
Enterprise Software

Compensation Overview

$200k - $271kAnnually

Senior, Expert

San Francisco, CA, USA

Category
General Marketing
Supply Chain Management
Operations & Logistics
Growth & Marketing
Required Skills
Market Research
Product Management
Data Analysis
Requirements
  • 10+ years related B2B product marketing or presales experience, ideally in in one or more of the following areas: enterprise business applications, cloud platforms, analytics, planning technology, supply chain planning/execution, and AI/ML
  • Strong success in helping drive the entire sales cycle: sales enablement, selling to customers/partners, holding conversations with both line of business executives and technical decision makers
  • Content creation and strategic messaging skills, including a showcase of work delivered elsewhere
  • Proven capability to influence senior executives and purchasing stakeholders with messaging and content
  • Demonstrable GTM / launch experience
  • High energy, creative, agile, self-sufficient with a can-do attitude, ability to manage multiple priorities and bias-for-action with exemplary results
  • Outstanding analysis and communication skills in writing and content development
Responsibilities
  • Drive solution and product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers in the supply chain domain
  • Partner with Supply Chain Product team to develop messaging and positioning, build, and deliver sales tools across the sales cycle, including customer stories, sales wins, partner stories and other sales collateral and content, to enable sales teams to communicate the value of the Anaplan Supply Chain solution portfolio effectively
  • Partner with Supply Chain Product team to support M&A strategy
  • Research buyer personas and market trends, via both primary and secondary research to identify potential market opportunities and messages for Anaplan’s Supply Chain line of business
  • Create streamlined sales plays by building messaging in collaboration with Product and GTM functions, craft marketing plans, drive, and support partner enablement in collaboration with partner marketing
  • Partner with the Product Management team and other cross-functional teams to lead successful Product launches for newly developed Supply Chain applications, with a robust launch plan
  • Be a primary liaison to leading industry analysts in the Supply Chain planning domain, briefing them frequently, and establish and maintain leadership positions in key ranking research
  • Serve as a subject matter expert and evangelize our solutions by speaking at conferences, tradeshows, to analysts and customers

Anaplan provides a cloud-based platform for business planning and performance management, helping organizations connect data, people, and plans. Its tools allow users to model scenarios, forecast outcomes, and optimize operations, enhancing collaboration and decision-making. The company operates on a subscription-based model, generating revenue through recurring fees and professional services like training and consulting. Anaplan's goal is to continuously improve its platform to support businesses in making informed decisions.

Company Stage

IPO

Total Funding

$291.7M

Headquarters

San Francisco, California

Founded

2006

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-1%
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Simplify's Take

What believers are saying

  • Integration with NetApp accelerates AI initiatives, enhancing platform capabilities.
  • Acquisition of Fluence Technologies boosts financial consolidation and reporting features.
  • Partnership with Titan Wealth expands Anaplan's reach in the financial sector.

What critics are saying

  • Leadership changes may disrupt strategic continuity and execution.
  • Fluence Technologies acquisition could pose integration challenges affecting efficiency.
  • Dependence on NetApp for data storage creates potential dependency risks.

What makes Anaplan unique

  • Anaplan's cloud platform connects data, people, and plans for better decision-making.
  • The company offers a comprehensive suite of services, including training and advisory.
  • Anaplan's subscription model provides a steady revenue stream and scalability for clients.

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Benefits

Insurance, Health & Wellness- Accidental death and dismemberment (AD&D) Insurance, Dental Insurance, Disability Insurance, Health Insurance, Vision Insurance, Life Insurance, Health Savings Account (HSA), Maternity & Paternity Leave, Unlimited PTO, Gym Discount, Sick Time

Financial & Retirement - 401k 50% match on the first 3% of base salary, Employee Stock Purchase Program (ESPP), Flexible Spending Account (FSA), Roth 401k

Home - Bereavement Leave, Fertility Assistance, Immigration Assistance, Relocation Bonus, Remote Work

INACTIVE