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Duolingo

Language learning app with gamified lessons

Senior Creative - Social

Social Content CreationConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • At least 7 years of experience creating culturally relevant work for social platforms, brands, agencies, media companies, or an individual's own audience.
  • A portfolio demonstrating social-native thinking, strong concepts, and excellent creative craft.
  • Deep fluency in internet culture and the ability to distinguish an emerging opportunity from a dying trend.
  • A clear point of view on what great social creative looks like now and where it is going next.
  • Strong copywriting skills and a sharp eye for art direction, design, and visual storytelling.
  • Expertise in short-form video, including concepting, directing, and getting the work made.
  • Experience turning cultural insights into ideas beyond social posts, such as experiential activations, earned-media stunts, out-of-home, products, or partnerships.
  • Experience giving direct, useful creative feedback that helps other creators improve their ideas and execution.
  • The ability to operate at both the strategic and hands-on level, including making creative work.
  • The ability to work from or relocate to Pittsburgh, Pennsylvania, or New York, New York.

Responsibilities

  • Turn social moments into ideas that move beyond the feed, including stunts, billboards, products, mascot appearances, partnerships, pop-ups, and more.
  • Provide clear, actionable feedback to social content creators to make their work more ownable, culturally relevant, and true to Duolingo.
  • Develop and ship ambitious creative on internet timelines, often moving from opportunity to execution within one or two weeks.
  • Identify validated trends, memes, fandoms, and cultural moments where Duolingo can play a meaningful and unexpected role.
  • Create original social-native content when the strongest idea is a post, video, or meme.
  • Help steward and evolve Duolingo’s distinctive voice, visual language, characters, and sense of humor across TikTok, Instagram, YouTube, X, and emerging platforms.
  • Work with social, brand marketing, design, production, public relations, partnerships, and legal to determine what can be made and how quickly.
  • Present ideas clearly and persuasively, from a fast Slack pitch to a fully developed creative deck.
  • Raise the creative standard of daily social work while identifying opportunities with business impact and award-winning potential.

Desired Qualifications

  • Experience working across both in-house and agency or studio environments.
  • A genuine interest in Duolingo’s mission, product, and characters.

About the Company

Duolingo

Language learning app with gamified lessons

Duolingo creates an online language learning platform that offers bite-sized, gamified lessons. It uses a freemium model: core features are free with in-app advertisements, while a premium subscription unlocks an ad-free experience and additional features. The app works by presenting short lessons that reinforce language skills through interactive exercises and rewards, designed to keep users engaged and learning daily. Compared with competitors, Duolingo leverages a very large global user base and a well-known brand, highlighted by being the most downloaded education app in App Store history and a leading education app by revenue in 2019, along with a visible emphasis on workplace culture. Its overarching goal is to make high-quality education universally accessible to people around the world.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Pittsburgh, PA
Founded
2011

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