B-Stock operates an online marketplace that connects retailers with small businesses, allowing them to buy overstock and returned items from large retailers and manufacturers through auctions. The platform lists lots with detailed itemized manifests for transparency, and provides seller support through a dedicated customer service team and an education center. Retailers pay a fee for each transaction, so the business earns revenue from high-volume auction activity. Differences from competitors include direct access to a broad range of brands’ overstock and returned inventory, transparent lot-level listings, and strong buyer support. The company’s goal is to help small businesses source affordable inventory from well-known brands, enabling them to offer familiar products at profitable margins while scaling its marketplace for more buyers and sellers.
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$73.2M
Headquarters
San Mateo, California
Founded
2008
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