Brand Manager

Wonderful Halos earns PRSA Anvil Award for social media excellence. August 14, 2026 | 2 min to read Wonderful Halos has received a Public Relations Society of America (PRSA) Anvil Award for excellence in social media, recognizing the success of its innovative TikTok strategy that brings its beloved mascot, Hal the Halo, to life. Designed to remind consumers that Halos mandarins are as fun as they are delicious, the TikTok content features Hal participating in viral trends from "You Better Not Mess with my Gang" to "Le Poisson Hal". Since launching in 2022, Halos has gained more than 41,000 new followers. This year alone, its culturally relevant TikTok strategy has generated 55 million video views and 1.3 million engagements, helping build a distinct social personality and deepen engagement with consumers online. After being named a finalist when the TikTok series debuted in 2024, this year's PRSA Anvil Award reflects the creativity, strategic vision, and cross-functional collaboration behind Wonderful Halos' evolving social strategy. The PRSA Anvil Awards are among the communications industry's highest honors, recognizing the year's most outstanding public relations programs and campaigns. Wonderful Halos earned this distinction among hundreds of entries submitted by leading agencies from across the country. The full list of the PRSA Anvil Award winners is here.

Wonderful Halos and Blippi team up to make healthy snacking more fun for families this school year. The back-to-school collaboration unites the world's sweetest mandarin brand and the popular live-action preschool brand for a new national ad campaign, family meet-and-greet events, and a nationwide contest. LOS ANGELES, Aug. 03, 2026 (GLOBE NEWSWIRE) - Ahead of the new school year, Wonderful Halos(R), one of America's most-loved healthy snack brands, has partnered with Blippi, one of the most popular live-action preschool brands in the world. Known for their playful personalities and signature orange-and-blue colors, these two beloved brands are bringing more fun to snack time through a new campaign, family experiences, and in-store moments designed to inspire healthy habits. Launching today, a national ad campaign, "Halos Save Lunch," follows Blippi on a mission to find the perfect lunchbox snack. After sorting through a lineup of less-than-ideal options, Blippi remembers the obvious choice - sweet, seedless, easy-to-peel Wonderful Halos. Perfectly sized for lunchboxes and little hands, Halos provide 50 percent of the recommended daily value of vitamin C per serving and have natural energy, helping kids and parents alike power through their day. "Blippi has become a trusted friend to so many families, and he embodies what Wonderful Halos stand for - healthy fun - making this a natural partnership," said Jennifer Hirano, vice president of marketing for The Wonderful Company. "As families head back to school, we're excited to show parents that Wonderful Halos are a nutritious, convenient, and Blippi-approved snack kids will love, and parents will feel good about packing in their lunchboxes." This fall, Halos and Blippi will hit the road for a series of meet-and-greet experiences in select East Coast cities, where families can meet Blippi in person, snap photos, and enjoy Wonderful Halos together. The events are designed to celebrate back-to-school with memorable moments for kids and parents alike. One lucky family can win an all-expenses-paid trip to meet Blippi at one of these experiences, complete with exclusive event access and unforgettable memories, as part of Halos' Sweetest Blippi Meet & Greet Contest. Parents and legal guardians of children ages 3-10 are eligible to enter by submitting a brief statement (100 words or fewer) explaining why meeting Blippi would mean the world to their family. Entries will be evaluated based on relevance, creativity, originality, and emotional impact. The winner will be selected Sept. 1 and notified Sept. 3. Enter for a chance to win at halosfun.com/blippi and see the terms here for full conditions of entry. "Partnering with Wonderful Halos is a natural fit for Blippi as we head into a new school year," said Jeff Skaggs, senior director of Brand Partnerships at Moonbug Entertainment. "Blippi is all about inspiring curiosity and making learning fun, and Wonderful Halos brings that same playful, family-first energy to healthy snacking for families. We're excited to bring our brands together to create memorable experiences for kids and parents, from the Produce aisle to live meet-and-greet experiences this fall." Meet-and-greet events will require advance tickets through Eventbrite and will take place at the following locations. Ticket details will be announced closer to each event date. * Sept. 25 (Boston area): * Cider Hill Farm, 45 Fern Ave., Amesbury, MA 01913 * Oct. 3 (Tampa area): * HarvestMoon Fun Farm, 15990 Stur St., Masaryktown, FL 34604 Bringing the partnership to life in stores, eye-catching Blippi point-of-sale displays and life-sized Blippi standees can be found throughout Produce departments nationwide. Available through December 2026, the displays are designed to create excitement and offer kids the chance to pose alongside their favorite explorer, Blippi, while families shop for Halos mandarins. Wonderful Halos, the world's sweetest mandarins, are available year-round in 2-, 3-, and 5-pound bags at grocery, mass, and club stores nationwide. To learn more about the contest and for official rules, please visit halosfun.com/blippi. For recipe inspiration, craft ideas, and more information about Wonderful Halos, visit halosfun.com. About Wonderful Halos Wonderful Halos are sweet, seedless, and easy-to-peel California-grown mandarins that both kids and parents love. The palm-sized fruit are Non-GMO Project Verified and available at produce aisles nationwide at grocery, mass, and club retailers year-round. Wonderful Halos is part of The Wonderful Company, a privately held company with a portfolio that includes other No. 1 brands such as Wonderful Pistachios, POM Wonderful, FIJI Water, Wonderful Seedless Lemons, JUSTIN wines, and Teleflora. To discover more about the fun, delicious world of Halos, visit halosfun.com, or follow Halos on Facebook, Instagram, and TikTok. To learn more about The Wonderful Company's corporate social responsibility impact, visit csr.wonderful.com. About Wonderful Citrus Wonderful Citrus is America's largest integrated grower, shipper, and packer of fresh citrus, including clementine/mandarin, navel, and Valencia oranges; lemons; limes; grapefruits; and other citrus varieties. Wonderful Citrus owns, cultivates, and harvests more than 60,000 acres of fresh citrus and ships it around the world each year to ensure a year-round supply. Its citrus can be found in the produce department of grocery stores across America under the flagship consumer brands of Wonderful Halos mandarins and Wonderful Seedless Lemons. Wonderful Citrus is part of The Wonderful Company, a privately held $6 billion global company, which also has other No. 1 brands such as Wonderful Pistachios, FIJI Water, POM Wonderful, JUSTIN wines, and Teleflora. To learn more about The Wonderful Company, its products, and its core values, please visit wonderful.com, or follow The Wonderful Company on LinkedIn, Facebook, and Instagram. To learn more about The Wonderful Company's corporate social responsibility impact, visit csr.wonderful.com. About Blippi Blippi is the fun, energetic character known for his signature blue and orange outfit and his entertaining and educational videos. One of the most popular live-action preschool brands in the world, Blippi turns the world into a playground for preschoolers everywhere. The brand empowers early childhood learning through curiosity, fun, and real-world adventure. Over the last decade, the Blippi brand has evolved from a singular YouTube creator to a worldwide sensation with more than 100 million fans around the world and over one billion average monthly YouTube views. The franchise has grown rapidly since it was acquired by Moonbug Entertainment in 2020, expanding into a global franchise through live-action events, consumer products, music, and more. Blippi is available in more than 20 languages, including ASL, and is distributed on over 65 distribution platforms. About Moonbug Moonbug is an award-winning global entertainment company inspiring kids everywhere to laugh, learn, and grow. The company is behind some of the biggest kids' entertainment brands in the world, including CoComelon and Blippi. Moonbug believes every child should have access to entertaining and enriching content, making its shows available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer, and YouTube Kids. The company is also a global leader in preschool music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, consumer products, and live events. Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone's flagship private equity business. Halos Save Lunch. "Halos Save Lunch," follows Blippi on a mission to find the perfect lunchbox snack. After sorting through a lineup of less-than-ideal options, Blippi remembers the obvious choice - sweet, seedless, easy-to-peel Wonderful Halos. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Agriculture Industry Watch do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Wonderful expands Singapore operations to scale enterprise AI. techcoffeehouse Wonderful is expanding its Singapore operations, appointing Alexander Kleinberg as General Manager to lead its push into the enterprise AI market across Asia Pacific. The move reflects growing demand from organisations seeking to move beyond AI pilots and deploy the technology at scale. New Singapore GM brings APAC pedigree. Kleinberg joins from a roster of senior technology roles spanning Google, Facebook (now Meta) and Twitter (now X). He has also held board positions at GovTech Singapore and the Infocomm Development Authority of Singapore - experience that gives him direct insight into Singapore's regulatory and public-sector AI agenda. "Singapore is a world leader in AI adoption and innovation, with many enterprises and global technology innovators establishing their regional presence here. As organisations accelerate their AI transformation journeys, the challenge is no longer access to technology, but how to turn AI ambition into measurable business outcomes across the enterprise. That requires trusted partners who can work hand-in-hand with enterprises to deploy AI securely, responsibly, and at scale, driving real transformation that delivers lasting value." - Alexander Kleinberg, General Manager Singapore, Wonderful Bridging AI ambition and enterprise execution. Wonderful's pitch centres on a recurring enterprise problem: organisations that have run successful AI pilots but struggle to scale them across the business due to fragmented systems, complex integrations and governance gaps. The company's approach combines three elements: deep local presence with an emphasis on data sovereignty and regulatory alignment; Forward-Deployed Engineering teams embedded within customer environments to build and transfer AI capability; and an end-to-end platform spanning customer operations, employee operations and back-office functions. The platform is designed so that skills, tools and integrations built for one use case become reusable across agents and channels - meaning each new deployment builds on prior work rather than starting from scratch. Scale, funding and market coverage. Backed by US$300 million in funding, Wonderful operates across 35 or more markets and supports deployments across 12 industry verticals including financial services, government, telecommunications, retail and hospitality. Its platform supports multilingual deployments, with agents localised for language, cultural context and regulatory environment in each market. Singapore's position as a regional AI hub makes it a natural anchor for Wonderful's APAC expansion. With local regulatory expertise, an established enterprise customer base and a new senior hire who has held roles shaping Singapore's digital infrastructure, the company is positioning itself as a long-term implementation partner - not merely a software vendor - for enterprises ready to move past experimentation. Share with your friends: Loading...