Marketing Coordinator

Job Description

This is a half-time, 17.5 hours per week, fully benefits eligible position.

Reporting to the marketing manager at Harvard Radcliffe Institute (HRI), the marketing coordinator is critical in reaching local, regional, national, and international audiences for all public conferences, exhibitions, lectures, and fellowship talks hosted by HRI. The marketing coordinator will develop and implement event marketing strategies, including producing a range of marketing materials for use on multiple platforms, maintaining contacts and program evaluation databases, coordinating all event outreach efforts, and working with individuals across HRI and Harvard University to support successful events.

The ideal candidate will be a highly organized multitasker, relationship builder and facilitator, and thrive in a deadline-driven environment. They will have experience taking direction around goals and working both collaboratively and independently to achieve desired outcomes, incorporating feedback along the way and demonstrating a high degree of initiative and ownership. 

Job-Specific Responsibilities:

• Participates in the planning and execution of event-specific marketing plans.
• Assists in creating and producing all digital marketing and advertising materials; collaborates with editorial, design, multimedia, and event programming colleagues on execution.
• Researches and generates recipient lists targeting Harvard groups, higher education institutions, student groups, external organizations, and past event attendees; writes and submits event announcements to relevant Harvard calendars and digital publications.
• Produces digital ads for Meta, LinkedIn, and other social media platforms as needed. Monitors engagement and modifies ad placement as necessary.
• Analyzes engagement of promotional efforts and adjusts strategy as necessary. Evaluates engagement metrics and optimizes marketing initiatives to maximize audience reach and impact.
• Work within a Salesforce customer relationship management (CRM) system to target appropriate database segments; create promotional emails; maintain contact records. 
• Creates post-event surveys for public events, and drafts associated post-event emails to registrants.
• Uses Pardot/Account Engagement to create and launch the Institute’s monthly ‘Radcliffe in the News’ internal communication to Radcliffe staff.
• Manages assigned project timelines and communicates with stakeholders regarding promotional requirements, status, and deadlines.
• Provides weekly updates on promotional efforts to communications colleagues and relevant department heads.
• Recommends and experiments with new marketing approaches.

Working Conditions:

• This job is primarily performed in a temperature-controlled office environment.

Physical Requirements:

• The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The employee must have the ability to sit at a desk for a minimum of seven hours a day and complete tasks requiring repetitive use of hands.
• Talking, hearing, and focusing for considerable lengths of time are required.

Qualifications

Basic Qualifications:

• Three years’ experience in event marketing and communications, specializing in digital and social media marketing.
• Microsoft Office (Word, Excel, PowerPoint, and Outlook) experience is a must.

Additional Qualifications and Skills:

• Strong writing, editing, and proofreading skills and knowledge of online content strategy and creation, and/or experience with SEO.
• Strong interpersonal and teamwork skills
• Familiarity with Salesforce and/or similar CRM software and Photoshop is highly preferred.
• High sensitivity to problem-solving and collaborative decision-making
• Ability to receive, respond to, and thoughtfully implement guidance.
• Capacity to manage multiple priorities and to complete deliverables on time.
• Detail-focused working style
• Some understanding of digital marketing, including social media marketing, email marketing, and analytics is preferred.
• Familiarity with Pardot or a similar marketing platform, such as MailChimp or Marketing Cloud.
• Demonstrated strong initiative, and ability to collaborate in a fast-paced work setting.

Additional Information

• Standard Hours/Schedule: 17.5 hours per week
• Visa Sponsorship Information: Harvard University is unable to provide visa sponsorship for this position
• Pre-Employment Screening: Identity, Education, Employment
• Other Information:

  Cover Letter: Cover letters are required for every application for a position at the Harvard Radcliffe Institute. Please uploaded your cover letter as an "Additional Attachment" as indicated in the application process.

  Interviews:
  We will be conducting interviews virtually and might invite finalist candidates for on-campus interviews. We appreciate your understanding and flexibility with our interview process.

Work Format Details

This position has been determined by school or unit leaders that some of the duties and responsibilities can be effectively performed at a non-Harvard location. The work schedule and location will be set by the department at its discretion and based upon operational needs. When not working at a Harvard or Harvard-designated location, employees in hybrid positions must work in a Harvard registered state in compliance with the University’s Policy on Employment Outside of Massachusetts. Additional details will be discussed during the interview process. Certain visa types and funding sources may limit work location. Individuals must meet work location sponsorship requirements prior to employment.

Salary Grade and Ranges

This position is salary grade level 054. Please visit  Harvard's Salary Ranges  to view the corresponding salary range and related information. 

Benefits

Harvard offers a comprehensive benefits package that is designed to support a healthy work-life balance and your physical, mental and financial wellbeing. Because here, you are what matters. Our benefits include, but are not limited to: 

• Generous paid time off including parental leave 
• Medical, dental, and vision health insurance coverage starting on day one 
• Retirement plans with university contributions 
• Wellbeing and mental health resources 
• Support for families and caregivers 
• Professional development opportunities including tuition assistance and reimbursement 
• Commuter benefits, discounts and campus perks 

Learn more about these and additional benefits on our Benefits & Wellbeing Page. 

EEO/Non-Discrimination Commitment Statement

Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvard's academic purposes.

Harvard has an equal employment opportunity policy that outlines our commitment to prohibiting discrimination on the basis of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, veteran status, religion, disability, or any other characteristic protected by law or identified in the university's non-discrimination policy. Harvard's equal employment opportunity policy and non-discrimination policy help all community members participate fully in work and campus life free from harassment and discrimination.

Salary Grade: 054