GTM Product Marketing Manager

Cato Networks is seeking a high-impact GTM Product Marketing Manager (PMM) to accelerate sales execution and improve conversion rates primarily across the EMEA region. In this role, you will serve as a regional product marketing subject matter expert (SME), working closely with sales leadership, sales engineers, and customer success teams to help sellers win faster and more effectively.

This  role is ideal for a strategic operator who thrives at the intersection of product messaging, technical knowledge, GTM strategy, and seller success. If you are passionate about converting product capabilities into compelling customer value wins, this is the opportunity for you.

Roles & Responsibilities

• Accelerate Pipeline. Turn use cases and cross-sell motions into focused programs that help the field identify, engage, and progress the right opportunities.

• Bring Launches to Life. Take new capabilities from launch to field execution, making sure sellers understand what’s new, why customers should care, and how to take it to market.

• GTM Enablement. Provide sales teams with the messaging, plays, training, and real-world insights they need to have stronger customer conversations and execute consistently.

What You’ll Do

• Drive pipeline velocity. Partner with Demand Gen, Sales, and RevOps to build targeted GTM motions around priority use cases, and cross-sell opportunities. Develop sharper discovery and qualification tools and help identify the accounts where we have the strongest opportunity to win.

• Own launch activation. Turn launches into field-ready GTM programs. Develop regional activation content and programs that help sellers quickly understand the opportunity and start customer conversations.

• Build GTM plays that sellers will use. Create playbooks with talk tracks, discovery questions, objection handling, competitive positioning, and clear customer value. Reinforce them through hands-on regional training and ongoing field engagement.

• Stay close to real deals. Join Deal Reg and Pod calls, review Gong conversations, and work directly with sellers to understand what is working, where deals are getting stuck, and what the field needs next. Turn those insights into better messaging, content, and GTM programs.

• Create a continuous field feedback loop. Bring what you learn from customers and sellers back to Product Marketing and the broader GTM organization, helping us continuously improve how we position, launch, and sell.

• Measure what matters. Track seller adoption, Stage 1 to Stage 2 conversion, win rates, and other GTM signals to understand what is working. Use the data to improve programs.Why This Role Matters

• Connect strategy to execution. Turn product marketing strategy into GTM programs the field can execute and customers respond to.

• Influence the deals that matter. Bring positioning, competitive insights, and customer value directly into active sales opportunities.Bring the voice of the field back into GTM. Use real customer and seller feedback to continuously sharpen messaging, plays, and programs. Make a measurable revenue impact. Improve pipeline progression and win rates by focusing GTM resources on the conversations and opportunities with the greatest potential.

Qualifications

• 5+ years of experience in Product Marketing, Sales Strategy, or GTM roles within cybersecurity.

• Familiarity with sales methodologies such as MEDDPICC, Challenger, and Value Selling.

• Strong domain expertise in SASE, SD-WAN, Zero Trust, and Cloud Security.

• Analytical thinker comfortable with funnel analysis, win/loss data, and usage metrics.

• Ability to influence across teams and executive stakeholders.

• Thrive in fast-paced, high-growth, and cross-functional environments.

Why Join Cato Networks?

• Make an impact where growth is happening. Join Cato as we expand how enterprises adopt networking, security, and AI capabilities through a single SASE platform.

• Own outcomes. This is a hands-on GTM role with a direct connection to pipeline, field execution, launches, and revenue.

• Work across the business. Partner closely with Sales, Product Marketing, Product, RevOps, and regional teams to turn strategy into execution.

• Help shape how we go to market. Bring insights from sellers and customers back into our GTM strategy, then turn those insights into programs the field can use.

• Take on a highly visible role. Your work will show up in how we launch, how our sellers engage customers, and how effectively we turn market opportunities into growth.
• Pace. Join one of the fastest-growing cybersecurity platforms in the market.