Business Banking Marketing Campaign Manager - Marketing Transformation Tools Subject Matter Expert

Shape the future of Business Banking growth one campaign at a time. Join a high-impact team driving acquisition campaigns across multiple channels while pioneering the adoption of cutting-edge self-service marketing tools. Your work will directly fuel customer acquisition and set the standard for marketing innovation across the business.

As a Business Banking Marketing Campaign Manager-Marketing Transformation Tools SME within Business Banking you will orchestrate multi-channel marketing campaigns from strategy and build to execution and performance tracking—ensuring every touchpoint delivers a seamless customer experience. You will collaborate closely with cross-functional partners to launch initiatives that directly support Business Banking's acquisition goals, while also championing the team's adoption of new self-service marketing tools. As the go-to SME for these tools, you'll troubleshoot, train, and refine best practices, helping the team work smarter and faster. This dual focus on flawless delivery and continuous process improvement makes your contribution essential to both immediate campaign success and the team's long-term evolution.

Job responsibilities

• Build and deliver acquisition campaigns across digital, email, and other direct channels
• Partner with stakeholders to align campaign objectives, execution details, measurement approach, and reporting
• Optimize direct response marketing campaigns to enhance results, improve efficiency, and reduce costs
• Prioritize end-to-end customer experience, ensuring exceptional service and flawless execution of campaign details
• Maintain a strong controls environment and rigorous QA practices to support accuracy, brand quality, and compliance readiness
• Assist campaign managers with development of creative assets and content iterations to support campaign needs
• Provide hands-on design support, editing, and production-ready file preparation using Adobe Creative Cloud tools
• Perform detailed creative QA to ensure accuracy, quality, and adherence to brand standards
• Serve as SME for self-help, self-editing, and content-creation marketing tools and workflows
• Establish best practices, templates, and "how-to" guidance to enable consistent, high-quality execution
• Support quality checks and strengthen adherence to brand standards through smart tool usage and sound judgment

Required Qualifications, Capabilities, and Skills:

• Bachelor's Degree in Marketing or a related field
• 2+ years of proven experience in digital, direct (print), and/or email marketing
• Strong campaign execution discipline, including stakeholder coordination, measurement alignment, and delivery rigor
• Detail-oriented, fast-moving, and able to manage multiple initiatives simultaneously under tight deadlines
• Excellent written and oral communication skills
• Strong, hands-on proficiency in digital creative tools, including the ability to directly edit, QA, and prepare assets for production (e.g., Photoshop, Illustrator, InDesign, Writer.ai)

Preferred Qualifications, Capabilities, and Skills:

• Experience applying AI/tools to improve marketing quality, consistency, and speed
• Strong judgment on content readiness and accuracy