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Head of GTM

Location: Remote – Latin America
Work Arrangement: Fully Remote
Employment Type: Full-Time
Industry: Digital Media / Performance Marketing / iGaming / Marketing Technology Compensation: $6,000 USD/month
Experience: 8+ Years in GTM, Revenue, or Growth Leadership
Schedule: Monday–Friday | U.S. Eastern Time (ET) Business Hours
English Proficiency: Advanced Professional English Required
Travel: Occasional travel to the United States

About the Company
Our client is a U.S.-based company operating at the intersection of digital media, performance marketing, marketing technology, and competitive entertainment.
The company provides marketing and customer acquisition services to businesses in sports betting, iGaming, and prediction markets, combining data analytics, attribution technology, media buying, and creator-driven distribution.
As the business grows, it is focused on strengthening its market positioning, building a scalable revenue engine, and leveraging AI-powered systems to accelerate commercial growth.
About the Role
We are seeking a strategic, hands-on Head of Go-to-Market (GTM) to lead the company's growth strategy, demand generation, and revenue operations.
Working closely with executive leadership, you will connect market positioning, pipeline generation, brand strategy, revenue operations, and AI automation into a unified GTM system.
A key priority is developing a strong top-of-funnel acquisition engine through owned media, newsletters, podcasts, thought leadership, and strategic content.
We are specifically looking for someone with experience leading GTM for service-based businesses, such as digital media agencies, performance marketing agencies, consulting firms, or similar professional services organizations.
This is not a traditional SaaS GTM position. The ideal candidate understands how to position, market, and sell services, generate qualified B2B opportunities, and build scalable commercial systems.

Why This Opportunity?

Own the GTM strategy of a growing U.S.-based services business.
Work directly with executive leadership on revenue growth and market positioning.
Build demand generation and owned media programs from the ground up.
Implement AI-powered systems with measurable commercial impact.
Shape the processes, technology, and team structure supporting future growth.

What You'll Do
GTM Strategy & Revenue Growth

Develop and execute GTM strategies specifically for service-based B2B businesses.
Define target segments, positioning, value propositions, and acquisition opportunities.
Build a full-funnel growth model connecting marketing activities to qualified pipeline and revenue.
Partner with revenue leadership on growth targets, forecasting, and performance metrics.
Monitor pipeline generation, conversion rates, customer acquisition costs, and revenue performance.
Identify opportunities to improve pricing, packaging, and commercial positioning.

Demand Generation, Brand & Owned Media

Build and lead a demand generation strategy focused on qualified B2B pipeline.
Develop owned media channels, including newsletters, podcasts, thought leadership, and strategic content.
Strengthen brand positioning and establish the company as an industry authority.
Turn customer results, market insights, and industry expertise into compelling commercial narratives.
Identify strategic partnerships, distribution opportunities, and industry events that support growth.

Revenue Operations & AI Automation

Own and optimize the GTM technology stack, including CRM, lead enrichment, sequencing, analytics, and reporting.
Establish reliable pipeline tracking, attribution, and revenue forecasting processes.
Personally design, build, and deploy AI agents or automated workflows supporting prospecting, research, outreach, content operations, and reporting.
Improve operational efficiency, data accuracy, and conversion performance.
Continuously evaluate and implement new technologies that support scalable growth.

Leadership & Cross-Functional Collaboration

Partner with executive and revenue leadership to align marketing, sales, and business objectives.
Establish clear reporting, performance reviews, and strategic planning processes.
Lead cross-functional initiatives and coordinate internal and external resources.
Recommend hiring priorities, team structures, and process improvements as the company scales.

Qualifications
Required Qualifications

Minimum 8+ years of experience in GTM, Growth, Revenue Operations, Demand Generation, or related leadership positions.
Demonstrated experience leading GTM strategies for service-based companies, such as digital media agencies, performance marketing agencies, consulting firms, or professional services businesses.
Proven responsibility for revenue targets, pipeline generation, or P&L performance.
Strong experience in B2B demand generation, market positioning, and customer acquisition.
Hands-on experience building or managing owned media programs, including newsletters, podcasts, or thought leadership.
Strong knowledge of CRM systems, revenue analytics, attribution, and forecasting.
Proven experience personally building and implementing AI-powered automations or agents in real business environments.
Ability to demonstrate previous AI projects, including workflows, business applications, and measurable results.
Experience leading teams, building processes, and scaling commercial operations.
Advanced professional English communication skills.
Availability to work during U.S. Eastern Time business hours and travel occasionally to the United States.

Preferred Qualifications

Experience in iGaming, sports betting, prediction markets, AdTech, or performance marketing.
Background in digital media agencies or consulting businesses serving B2B clients.
Experience with media attribution, creator-driven marketing, and performance-based acquisition.
Experience developing new market categories or industry thought leadership.
Experience working directly with founders, CEOs, or senior revenue executives.

How Success Is Measured

Growth in qualified pipeline and revenue contribution.
Development of a scalable GTM strategy for a services-based business.
Stronger market positioning and engagement through owned media and thought leadership.
Improved conversion rates, acquisition efficiency, and forecasting accuracy.
Successful implementation of AI-powered workflows with measurable business results.
Effective alignment between marketing, sales, and revenue operations.

Why Join Us?

$6,000 USD/month compensation.
Fully remote opportunity from Latin America.
12 days of paid time off (PTO) annually.
U.S. holidays, following the company's holiday calendar.
3% annual salary increase, according to the agreed compensation package.
Direct collaboration with executive leadership.
Significant ownership over GTM strategy, demand generation, and AI-driven commercial operations.
Opportunity to build scalable systems in an innovative, fast-growing industry.

Important Notes
This is a senior, hands-on GTM leadership role for a service-based business, not a traditional SaaS marketing or GTM position.
Candidates must demonstrate direct experience in services-led demand generation, revenue operations, and commercial growth.
Practical AI experience is essential. As part of the interview process, candidates will be expected to present real examples of AI-powered systems, process automations, or workflows they have personally built and implemented. Basic AI use for writing emails or generating content is not sufficient.
The interview process will involve the company's CEO and SVP of Revenue.
This position requires U.S. Eastern Time availability and occasional travel to the United States.
This is a remote/telecommute position.

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