Banco Plata

Social Media Specialist

Social Media Strategy & ManagementConfirmed live in the last 24 hours

Full-timeMexicoNo salary listedIn-person

About the Job

Requirements

At least 3 years of experience in social media.
Experience creating aesthetic or art-driven content for social media.
Comfort working with social media data, including reach, engagement rate, performance by format, and competitor benchmarking.
Basic knowledge of contemporary art and visual culture, and a strong eye for Mexican creative work.
Ability to quickly understand a financial product and explain it in plain language.
Native or C1-level Spanish and B2-or-higher English.

Responsibilities

Run the content plan for Instagram and Facebook, use a distinct format and tone for each platform, and publish posts.
Build content around Mexican cultural codes, current internet culture, and art.
Set up in-house production, including scripts, storyboards, references, and collaboration with designers and motion designers.
Regularly review successful and unsuccessful posts, identify patterns, and scale effective approaches.
Monitor share of voice, sentiment, and competitors through social listening with the marketing analytics team, and adjust tactics and strategy based on shared findings.
Coordinate with the product team to prioritize announcements, understand features, and explain them simply and clearly to the audience.

Desired Qualifications

Experience in fintech, banking, or another high-trust industry.
Experience using artificial intelligence tools in production and strategy.

Marketing team:

We're looking for someone to own the bank's organic social media end to end: from the content plan to publishing and figuring out why a post took off or didn't. Everything is built in-house, with no agencies involved.

Challenges that await you:

Run the content plan for Instagram and Facebook, with a distinct format and tone for each platform, and publish posts yourself
Build content around Mexican cultural codes, current internet culture and art
Set up in-house production: scripts, storyboards, references, and working with designers and motion designers
Regularly review hits and flops, spot patterns and scale what works
Monitor SOV, sentiment and competitors through social listening together with the marketing analytics team, and adjust tactics and strategy based on shared findings
Stay in sync with the product team: prioritize announcements, understand features and explain them simply and clearly to the audience

What makes you a great fit:

3+ years in social media, ideally in fintech, banking or another high-trust industry
Experience creating aesthetic or art-driven content for social media
Comfort working with data: reach, engagement rate, performance by format and competitor benchmarking
Basic knowledge of contemporary art and visual culture, and a strong eye for Mexican creative work
Ability to quickly understand a financial product and explain it in plain language
Native or C1 Spanish, B2+ English
Experience using AI tools in production and strategy is a strong plus

Our ways of working:

Innovative Spirit: A commitment to creativity and groundbreaking solutions.
Honest Feedback: valuing open, transparent communication.
Supportive Team: a strong, collaborative community.
Celebrating Achievements: recognizing our wins together.
High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances.

About the Company

Banco Plata

Company size: Not listed
Company stage: Not listed
Total funding: Not listed
Headquarters: Not listed
Founded: Not listed

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