Surgical Market Development Manager

Surgical Market Development Manager

Are you ready to make a meaningful impact in women’s health? Hologic is looking for a driven and experienced Surgical Market Development Manager to join our high-performing Marketing team. In this pivotal role, you will leverage your strategic mindset and industry expertise to lead regional initiatives that fuel sales growth and broaden access to our innovative gynecological surgical solutions, including the Sonata® Treatment and Acessa® fibroid ablation products and the NovaSure® endometrial ablation system.

As a Surgical Market Development Manager, you’ll be at the forefront of accelerating product adoption, growing procedure volume, and uncovering new market opportunities. You’ll collaborate closely with cross-functional teams, apply your deep healthcare knowledge and data-driven insights, and use your exceptional communication skills to build strong partnerships and inspire positive change. If you’re passionate about advancing patient outcomes and eager to make a difference, we invite you to bring your talents to Hologic.

What You’ll Do

• Lead Regional Growth: Design and implement regional market development strategies that accelerate sales, grow procedure volume, and promote the adoption of Hologic’s gynecological surgical solutions.
• Fuel Account Success: Coach and support field teams and hospital and practice partners through account activation, onboarding, and local marketing plans that drive procedure volume growth.
• Build Repeatable Programs: Turn successful initiatives into scalable tools and playbooks that field teams can use across regions and products.
• Drive Insightful Decisions: Analyze market trends, account data, and competitive intelligence, and measure program impact to deliver actionable insights that fuel our business strategy.
• Connect Patients to Care: Support patient awareness and education efforts, in partnership with digital and patient advocacy teams, that help women find a trained physician.
• Create Memorable Experiences: Organize and execute impactful professional, community, and patient education events that inspire healthcare professionals, elevate brand awareness, and generate demand.
• Empower Sales Teams: Develop dynamic sales tools, presentations, and communications, while partnering closely with sales colleagues to identify and meet territory-specific needs.
• Champion Customer Relationships: Build strong connections with key opinion leaders, healthcare providers, and stakeholders, serving as a trusted partner and advocate for Hologic’s solutions.
• Promote Best Practices: Educate and empower field teams on compliance, responsibilities, and ways to highlight practice development opportunities with healthcare professionals.
• Collaborate to Innovate: Work side-by-side with marketing, sales, market access, medical education, and product development teams to ensure seamless alignment and deliver meaningful results.

Who You Are

Knowledge & Experience

• Bachelor’s degree in Business, Marketing, Communications, Health Sciences, or a related field; MBA or advanced degree a plus.
• At least 5 years of experience in market development, business development, marketing, or clinical field roles within the medical device industry.
• Deep understanding of healthcare, especially gynecology and women’s health.
• Understanding of how new procedures are adopted across hospitals, ambulatory surgery centers, and office-based practices.
• A proven record of executing successful marketing strategies, measuring results, and driving product adoption.
• Experience with digital marketing and CRM or sales intelligence tools a plus.

Skills

• Strategic thinker with exceptional planning and organizational skills and strong follow-through.
• Outstanding communicator and presenter, able to inspire and inform a wide range of audiences.
• Skilled at building relationships, influencing without authority, and consulting with both internal and external partners.
• Analytical and data fluent, able to turn market data into actionable plans for growth.
• Comfortable using AI and digital tools to work smarter and scale impact.
• Comfortable working independently and collaboratively in a fast-paced, cross-functional environment.
• Willing and able to travel regularly to support your region and build in-person connections.

Behaviors

• Results-driven, passionate about making a measurable impact on patient outcomes.
• Builder mindset, comfortable creating something from scratch and making progress in ambiguity.
• Collaborative and supportive, always seeking new ways to help your team and customers succeed.
• Curious and proactive, quick to identify emerging opportunities and adapt to change.
• Committed to excellence, compliance, and upholding the highest standards in every project.

Why Hologic?

At Hologic, we’re driven by a passion for innovation and a commitment to improving patient outcomes. As part of our team, you’ll play a pivotal role in bringing breakthrough gynecological surgical technologies to healthcare facilities, empowering clinicians, enhancing patient care, and transforming the standard of women’s health. Here, your leadership will be valued, your ideas heard, and your growth supported.

The annualized base salary range for this role is $103,900 - $162,400 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.

Agency And Third Party Recruiter Notice

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition, Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

Hologic’s employees are subject to third-party COVID-19 vaccination requirements, including from customers and governmental entities. Hologic is an equal opportunity employer and consistent with federal, state, and local requirements, will consider requests for reasonable accommodation based on disability or sincerely-held religious beliefs where it is able to do so without undue hardship to the company.

Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.