Y

YouGov

Global market research and data analytics

New Business Sales

Full-Time
No salary listed
Mid
Barcelona, Spain
Hybrid
Sales & Account ManagementAccount Executive

About the job

Requirements
  • Proven experience in new business development, business development, or business-to-business sales.
  • Ideally, knowledge of the market research industry.
  • Experience selling professional services, market research, consulting, data, insights, or other complex solutions would be highly valued.
  • Demonstrated track record of acquiring new clients and achieving commercial targets.
  • Experience developing business in new sectors or vertical markets is a strong advantage.
  • Experience working in an international or multinational environment is desirable.
  • Strong prospecting and new business development skills.
  • Excellent communication, presentation, and negotiation abilities.
  • Ability to engage and build relationships with senior-level decision-makers.
  • Strong consultative and solution-selling approach.
  • Ability to identify opportunities and develop creative approaches to opening new markets.
  • Comfortable working independently and taking ownership of commercial initiatives.
  • Strong organisational and pipeline management skills.
  • Ability to collaborate effectively with multidisciplinary and international teams.
  • Native or fluent Spanish is essential.
  • Professional fluency in English is essential.
Responsibilities
  • Identify and target potential new clients across the Spanish market.
  • Develop and manage a proactive new business pipeline.
  • Generate leads through prospecting, networking, events, referrals, and other business development activities.
  • Build relationships with senior decision-makers and key stakeholders.
  • Lead the full sales cycle, from initial contact through proposal development, negotiation, and contract closure.
  • Consistently achieve agreed new business and revenue targets.
  • Identify sectors and industries where the company currently has limited or no presence.
  • Develop commercial strategies to penetrate new vertical markets.
  • Research market trends, client needs, and competitive dynamics to identify new growth opportunities.
  • Build sector-specific value propositions and go-to-market approaches.
  • Work closely with internal teams to adapt and position the company's capabilities for different industries.
  • Understand clients' business challenges and strategic priorities.
  • Translate client needs into relevant market research and insight solutions.
  • Use the company's tools and data products to identify the best solution for each client or need.
  • Work with research, operations, and specialist teams to develop compelling proposals and commercial solutions.
  • Present the company's capabilities and solutions to senior client stakeholders.
  • Position the company as a strategic insights partner rather than simply a research supplier.
  • Maintain accurate and up-to-date information on opportunities, prospects, and sales activity within Salesforce.
  • Monitor and report on sales performance, pipeline development, and conversion rates.
  • Develop and execute account and opportunity plans for key prospects.
  • Provide regular market intelligence and feedback on emerging client needs and commercial opportunities.
  • Work closely with research, client service, and operational teams to ensure a smooth transition from sales to delivery.
  • Collaborate with international colleagues and teams to leverage the company's global expertise, capabilities, and client relationships.
  • Share market intelligence and commercial best practices across the organisation.
  • Manage, from a sales perspective, new clients brought to the company over time, depending on their size and potential.
Desired Qualifications
  • Additional languages, especially Catalan, would be an advantage.

About the company

YouGov is a global market research and data analytics company that collects data on public opinion and consumer behavior through a proprietary panel of millions of people who participate in surveys. It turns this ongoing data into syndicated tracking products, custom research, and data analytics services for brands, media owners, and agencies. The company combines standardized tracking data with tailored studies and analytics to help clients understand markets and make decisions. Its goal is to provide actionable consumer intelligence across global markets, differentiating itself with its large, continuously active panel and scalable mix of tracking and custom research.

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2000

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Simplify's Take

What believers are saying

  • March 2026 strategic review could crystallize value from Shopper's £63.2 million first-half revenue.
  • June-August 2026 News Tracker publications show product cadence and commercial reuse potential.
  • January 2026 results guided £52-£56 million adjusted operating profit, preserving cash generation.

What critics are saying

  • March 24 2026 Shopper profits fell 51%, exposing expensive panel upgrades and passive data collection.
  • Alex McIntosh left on February 9 2026, and James Davies remains interim CFO.
  • If AI pricing compresses surveys faster than product launches, YouGov's research moat erodes by 2027.

What makes YouGov unique

  • YouGov's proprietary panel gives continuous consumer and opinion data across millions of respondents.
  • Its Shopper network spans 17 European countries and tracks household purchases.
  • AI-powered News Tracker turns open-ended answers into repeatable media-intelligence products.

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Benefits

  • Paid Vacation
  • Flexible Work Hours
  • Group Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Paid Parental Leave
  • 401(k) Company Match
  • Hybrid Work Options

Company News

Yahoo Finance
Apr 22nd, 2026
YouGov's fair value drops to $4.64 as analyst targets diverge and Shopper division faces review

YouGov's fair value estimate has dropped from £4.43 to £3.65 amid diverging analyst price targets. JPMorgan recently lifted its target by 10 pence, whilst Deutsche Bank and another firm cut theirs by 20 pence and 30 pence respectively, reflecting widening disagreement on the stock's valuation. The company has launched a strategic review of its Shopper division, exploring options including a sale, stating the unit's potential is not reflected in current market valuation. YouGov guided for low single-digit revenue growth for the half year to 31 January 2026, with US and UK growth offset by slight declines in the Shopper business. CFO Alex McIntosh will step down in February 2026 after 19 years, with James Davies appointed as interim CFO.

Leicester Mercury
Aug 22nd, 2025
Workers demand 'digital downtime' as they are plagued by pings

In partnership with YouGov, Twilio surveyed workers and found nearly half now prioritise protected time to work distraction-free.

EMI Research Solutions
Aug 12th, 2024
News That's Making Waves in the MR Industry

Kicking off the episode, Matthew and Brian analyze YouGov's acquisition of Yabble.

IFA Magazine
Jun 22nd, 2024
Invessed Set to Help Wealth Managers Respond to Disengaged Demographic

New research from Invessed in collaboration with YouGov highlights a critical challenge facing the wealth management industry: its struggle to engage younger investors.

YouGov
Jun 14th, 2024
General election week 3: what stories did Britons notice most?

Earlier this week, YouGov Group were delighted to launch its new AI-powered news tracker, which asks the public to tell YouGov Group which news story they have heard about most in the last seven days.