Senior – Field Marketing Manager
Posted on 3/19/2024
WalkMe

1,001-5,000 employees

Digital adoption platform
Company Overview
WalkMe wants to fundamentally transform the productivity of humanity by harnessing the power of technology.
Data & Analytics

Company Stage

N/A

Total Funding

$579.5M

Founded

2011

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-12%

2 year growth

-14%
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Sales
Tableau
Marketing
CategoriesNew
General Marketing
Growth Marketing
PR & Communications
Growth & Marketing
Requirements
  • Bachelor's degree and 5+ years' marketing and/or sales experience in high tech
  • Proven track record of planning and executing integrated marketing campaigns to high profile accounts
  • Ability to work in a fast-paced, high-growth environment
  • Data driven, experience in plunging into metrics and reporting success to varied audiences
  • Creative problem-solving, resourceful execution, and high attention to detail
  • Excellent project management skills with an ability to prioritize independently and delegate tasks to contractors or agencies when appropriate
  • Budget conscious mentality and respect for company spending process and reporting
  • Experience preferred with GSuite, Pardot, SFDC, Tableau, and Bizzabo a plus
Responsibilities
  • Develop a trusted relationship with regional sales teams
  • Build a plan of execution for high investment 3rd party events to generate pipeline
  • Ownership of program logic, pre-during- post planning & timelines
  • Strategy for success to achieve demand generation goals for all audiences
  • Customer cross sell/upsell, by developing, planning and executing WalkMe events
  • Apply consistency and best practices post campaign
  • Create new approaches that generate leads, accelerate pipeline, and improve customer experience
  • Budget reporting - track marketing expenses ensuring that resources are optimally allocated across initiatives within budget and regularly report to marketing leadership