Audiences & Culture Associate

Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.
 

SiriusXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SiriusXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SiriusXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.
 

The Pathways Programis an early-career development program designed for recent graduates of Historically Black Colleges and Universities (HBCUs). As a Pathways Associate, you will participate in a year-long program focused on accelerating career advancement through mentorship, networking, and learning and development opportunities. Upon completion of the program, Pathways Alumni continue building their careers in their current roles as they Go Higher at SiriusXM.
 

How you’ll make an impact:
Do you have a passion for staying on the pulse of today’s hottest trends with data, analytics, and human experience? If you have a keen interest in understanding how people's passions shape culture, and enjoy delving into the data behind the trends, we invite you to join SiriusXM Media’s Sales Marketing team and be a part of Fluency, our in-house cultural marketing practice helping to deepen connections between brands, people, and their communities.
 

What you’ll do:
The Sales Marketing team at SiriusXM Media is responsible for amplifying the company’s leadership across our diverse audio platforms (streaming, podcasting, SiriusXM), content types (music and spoken word), and unique audiences (150 million monthly listeners). In this role, you will work alongside a team of audience and cultural experts to develop B2B marketing initiatives that elevate diverse audiences (Hispanic/Latinx, Black/African American, AAPI, Gen Z, Parents, LGBTQ+) and their connections and experiences with audio.This position is an exciting opportunity for someone who is interested in pursuing a career that sits at the intersection of culture, data, and marketing. Our ideal candidate has a passion for data and insights, an awareness of current trends in culture, enjoys writing and storytelling, brings an entrepreneurial spirit, and is organized and proactive. Come join a team of cultural storytellers who contribute to creating meaningful impact in a diverse and innovative environment.

• Assist our audience and cultural marketing teams in the development of sales enablement collateral (ex: presentations, one-sheets).

• Write stories and develop materials that amplify our audience and cultural POV.

• Provide research support, leveraging internal tools to extract insight for new narratives
  and materials.

• Keep a pulse on listener trends and their connection to all things pop culture, and develop new innovative ways to showcase these findings internally and externally.

• Assist in the ideation and creation of webinars, industry panels, conference
  sponsorships, and presentations.

​What you’ll need:

• Must be a recent graduate from an accredited HBCU (Within the last 2 years, or
  expected to graduate by June 2026).

• Entry-level/past experience through internships/employment where you worked in a highly cross-functional team environment.

• Seeking/have a degree in Marketing, Media Studies, Communication, or a related field.

• Strong communication, interpersonal, and presentation skills.

• Seeking a career in digital advertising or marketing.

• Interest in mobile apps, streaming audio, podcasting, and other forms of audio-
  entertainment content.

• Detail-oriented approach with the ability to work under pressure to meet deadlines.

• Ability and appetite to learn quickly in a fast-paced team environment.

• Knowledge of Microsoft Office and/or Google Office Suite.

• Strong interest in cultural trends, music, art, and entertainment.

• Enthusiasm for working with data and deriving meaningful insights.

• Excellent analytical and problem-solving skills.

• Effective communication and collaboration abilities.

• Eagerness to learn and contribute to a dynamic team environment.

• You must be 18 years of age or older.

• Must have legal right to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $53,100 to $70,675 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
 

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.