Full-Time

Area Sales Manager

Updated on 9/4/2026

TOMRA

TOMRA

1,001-5,000 employees

Global sensor-based sorting and collection solutions

Compensation Overview

$85.8k - $125k/yr

+ Bonus

Grand Rapids, MI, USA

Remote

Domestic travel of approximately 50% and occasional international travel is required.

Bachelor's

Category
Sales & Account Management (1)
Required Skills
Microsoft Office
CRM
Social Media
Word/Pages/Docs
Excel/Numbers/Sheets
Microsoft Outlook

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Requirements
  • A Bachelor of Science degree in Mechanical, Industrial, Manufacturing, or Electrical Engineering; a Bachelor of Science degree in Business, Economics, Agricultural Engineering, or Engineering is also considered.
  • Five to ten or more years of experience selling large capital industrial equipment.
  • Proficiency with sales software and customer relationship management systems.
  • Strong knowledge of the food processing industry and a regional network across key food categories is strongly preferred.
  • Strong knowledge of industry and market trends, with experience managing large sales territories and key accounts.
  • Competence with Microsoft Office, including Word, Excel, and Outlook.
  • Excellent written and verbal English communication skills and strong interpersonal skills.
  • Analytical and strategic thinking abilities.
  • Ability to work in an open office environment and at industrial customer worksites.
  • Ability to work in food processing plants, farms, and cold storage facilities, including outdoors in high and low temperatures.
  • Ability to travel domestically approximately 50% and internationally on occasion.
  • Must have or be able to obtain a valid passport.
Responsibilities
  • Manage the sales territory, achieve sales targets, and ensure strong customer satisfaction.
  • Manage the full sales process from prospecting through closing and handoff to project delivery teams.
  • Lead daily sales activities, build a sustainable pipeline, maintain accurate and timely customer relationship management updates, and provide monthly, quarterly, and annual sales forecasts.
  • Use a consultative sales model to build customer relationships, understand business needs, and align high-technology solutions to deliver value, financial benefit, and differentiation.
  • Represent the customer voice by understanding market and customer needs, delivering tailored value, and identifying or escalating future development opportunities.
  • Build and maintain strong, multi-level relationships within customer organizations to generate trust, engagement, and credibility.
  • Provide detailed local market intelligence, including trends and competitors, for planning purposes.
  • Plan and collaborate on trade show and congress selection and participation, social media content, speaking engagements, and media and public relations activities to support branding and growth objectives.
  • Champion customer satisfaction within the territory.
  • Coordinate closely with pre-sales, post-sales, and service teams to ensure ongoing success and satisfaction.
  • Develop one- to three-year territory plans and assist with rolling five-year strategic growth plans, including identifying new development opportunities.
  • Work independently and take initiative.
  • Promote a safety-first culture throughout the company, among customers, and across the industry.
Desired Qualifications
  • Knowledge of and experience selling into the food processing industry, with a strong regional network across key food categories.

Tomra is a global provider of sensor-based solutions that improve resource productivity and support circular economy practices. It offers collection systems, notably reverse vending machines, to collect beverage containers and enable deposit return programs, processing about 40 billion containers annually. It also builds sensor-based sorting technologies for recycling (separating plastics, metals, and paper with high purity), food (optical sorting and grading to remove contaminants and defects), and mining (sensor-based ore sorting to boost recovery and reduce energy use). What sets Tomra apart is its broad, integrated portfolio and large global footprint, enabling end-to-end resource recovery across industries and markets. Its goal is to lead the resource revolution by changing how the world obtains, uses, and reuses resources to build a sustainable future.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Asker, Norway

Founded

1972

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Simplify Jobs

Simplify's Take

What believers are saying

  • Q1 2026 revenue rose 9% to EUR334 million, led by Collection and Food.
  • On 25 August 2026, TOMRA won 22 XRT sorters for Pilgangoora P2000.
  • August 2026 launches broaden Autosort Pulse and 5S Blueberry, increasing addressable use cases.

What critics are saying

  • Recycling revenue fell 19% in Q1 2026, and management expects no 2026 growth.
  • TOMRA booked EUR13 million restructuring charges for a EUR16 million Recycling cost cut.
  • If Recycling never recovers, Collection and Food subsidize stranded factory capacity and salesforce overhead.

What makes TOMRA unique

  • TOMRA operates 119,900 installations across 100 markets, giving unmatched distribution density.
  • Its reverse-vending, recycling, and food platforms share sensors, software, and service networks.
  • In May 2026, TOMRA bought 51% of PolyPerception, adding plant-level AI orchestration.

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Benefits

Hybrid Work Options

Flexible Work Hours

Remote Work Options

Paid Vacation

Health Insurance

Life Insurance

Disability Insurance

Employee Stock Purchase Plan

Training Programs

Professional Development Budget

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

24%

1 year growth

24%

2 year growth

24%
Mining Magazine
Aug 25th, 2026
TOMRA wins 22 sorter contract at Pilgangoora.

TOMRA wins 22 sorter contract at Pilgangoora. The order includes secondary and tertiary X-ray transmission units 25 August 2026 TOMRA announced today that it has won a contract to supply 22 X-ray ore sorters to the proposed P2000 expansion of the PLS Group's Pilgangoora lithium project in Western Australia. The company said... The definitive guide to mining operations and excellence. Established in 1909 by Herbert Hoover, Mining Magazine provides comprehensive technical insight into mining operations. It aims to inform and support mine management in decision-making regarding mining techniques, technologies, workforce, logistics, and supply chains. More on this topic. Exclusive columns from industry experts, interviews, analysis and thought-provoking features.

Cision
Aug 24th, 2026
TOMRA: invitation to Capital Markets day 2026.

TOMRA: invitation to Capital Markets day 2026. TOMRA Systems ASA will host a Capital Markets Update for investors, analysts and other financial market stakeholders in Asker, Norway, on 24 November 2026. The event will provide an update on growth opportunities, strategic priorities, execution progress, and the key drivers of returns and value creation across the portfolio. The day will start with a presentation by TOMRA's executive management, followed by technology demonstrations at its Headquarters. Participants will also have the opportunity to engage directly with representatives from TOMRA's management team in smaller breakout meetings. The agenda will run from morning to early afternoon, with further information, including the detailed program and practical details, to be shared closer to the date. Please note that TOMRA's initial communication referred to 25 November 2026 as the date for the Capital Markets Update. The event date has now been changed to 24 November 2026. Registration is required and more information is available on: Capital Markets update 2026. Registration closes on 17 November 2026. Asker, 24 August 2026 TOMRA Systems ASA For further information, please contact: Bing Zhao, Head of Investor Relations (interim) Tel: +47 402 10 819 TOMRA develops solutions that enable circular economies and optimal resource productivity through automated identification, collection, grading, and sorting of resources. Transparency International optimize how resources are obtained, used, and reused - turning waste into valuable resources. Its vision is to lead the resource revolution and enable a world without waste. TOMRA has approximately 119,900 installations in over 100 markets worldwide. The Group had total revenues of EUR 1,318 million in 2025 and employs 5,800 people globally. TOMRA Systems ASA is publicly listed on the Oslo Stock Exchange (OSE: TOM). For further information about TOMRA, please visit www.TOMRA.com This information is subject to the disclosure requirements pursuant to section 5-12 of the Norwegian Securities Trading Act.

Sub-Sahara Mining & Industrial Journal
Aug 24th, 2026
PLS awards TOMRA Mining contract for a 22-sorter installation at Pilgangoora, the world's largest sensor-based sorting plant.

PLS awards TOMRA Mining contract for a 22-sorter installation at Pilgangoora, the world's largest sensor-based sorting plant. TOMRA Mining has been awarded a contract by Pilgangoora Operations Pty Ltd, a subsidiary of PLS Group Limited (PLS), for the supply of sensor-based ore sorting equipment for the proposed P2000 Expansion Project (P2000 Project) at the Pilgangoora Operation in Western Australia. The contract forms part of PLS' approved pre-Final Investment Decision (pre-FID) early works program for the P2000 Project. Engineering and procurement of long-lead equipment will commence immediately, while the P2000 Project remains subject to a positive Final Investment Decision by PLS. The award builds on the successful Pilgangoora crushing and ore-sorting facility delivered as part of previous expansion projects at Pilgangoora, which support higher throughput, feed consistency and operational flexibility. The Pilgangoora Operation has become one of the mining industry's leading examples of large-scale ore sorting integration, with TOMRA's technology playing a key role in the site's evolution from initial implementation through to full operational adoption. The contract includes the supply of 22 TOMRA XRT ore sorters comprising secondary and tertiary X-ray sorting units, together with project management services, specialist tooling, packing and delivery. If the P2000 Project is approved by the PLS Board, the installation will represent the next phase of expansion of Pilgangoora's ore sorting infrastructure. "The existing sorting circuit has demonstrated the reliability, availability and consistency required to support continuous, high-throughput operation at Pilgangoora," said Albert du Preez, SVP and Head of TOMRA Mining. "P2000 represents the next stage in that journey. It builds on years of successful collaboration between TOMRA and PLS and reflects the confidence that both organisations have developed in the value that large-scale sensor-based ore sorting delivers to lithium processing operations." "The significance of this award extends beyond the supply of equipment. It demonstrates how sensor-based sorting has matured from an innovative processing technology into an established and trusted component of modern lithium flowsheets." The relationship between TOMRA and PLS extends beyond equipment supply. Since initial test work and ore characterisation programs commenced in 2017, TOMRA has worked closely with PLS across testing, project development, commissioning and ongoing operational support. Dedicated on-site technical support combined with remote connectivity through TOMRA's global network has helped optimise long-term plant performance and contributed to the successful integration of sorting technology into Pilgangoora's operations. As hard-rock lithium operations continue to expand globally, operators are increasingly focused on technologies capable of improving resource utilisation, stabilising feed quality and enhancing downstream plant performance. The experience at Pilgangoora has demonstrated how sensor-based sorting can deliver these benefits at industrial scale while becoming fully embedded within daily operations. The P2000 contract represents the next milestone in TOMRA Mining's long-term partnership with PLS and reinforces the growing role of ore sorting technology in the future of large-scale lithium production. Take a look at the potential future of the Pilgangoora Operation here.

Recycling Today
Aug 5th, 2026
Tomra Recycling expands Autosort Pulse application range.

Tomra Recycling expands Autosort Pulse application range. The Autosort Pulse will be applied to stainless steel, heavy metals, magnesium and incinerator bottom ash material streams. Published August 05, 2026 Tomra Recycling, a division of Norway-based Tomra, is expanding the application range of its Autosort Pulse beyond aluminum alloy separation, which the company says will increase machine flexibility and allow operators to use one machine for multiple sorting tasks without the need for additional hardware. The system, which uses Dynamics Laser Induced Breakdown Spectroscopy (LIBS), can be applied to a broader range of material streams, including stainless steel, heavy metals, magnesium and incinerator bottom ash (IBA). According to Tomra, the Dynamics LIBS technology allows the machine to analyze the elemental composition of each object and adapt to different scrap conditions. The company says the system identifies each material by its elemental composition and enables precise sorting tasks such as separating aluminum into different alloys. The system can identify and separate copper, brass, zinc, stainless steel and other fractions in mixed heavy metal streams. "Autosort Pulse has proven itself in aluminum alloy separation, and we have continued to develop what the technology can enable," says Tom Jansen, vice president, head of segments at Tomra Recycling. "Today, our customers can use one system across several material streams, from stainless steel to IBA, heavy metals and more. What changes is the application, not the technology. That flexibility turns a single investment into real operational and economic value." For stainless steel applications, the machine can separate different grades - including 316, 304 and 201 from mixed stainless steel streams - which allows for more specific and high-value output fractions from materials recyclers already process, the company says. The system can also be applied to IBA, the mineral residue left after municipal waste incineration, as it can yield complex metal streams after initial processing. The Autosort Pulse enables further separation of these fractions, according to Tomra, including low- and high-silicon 6xxx series aluminum alloys, as well as copper and brass from mixed heavy metal streams. Another new application is magnesium separation from floated super-light fractions, which Tomra says helps recyclers achieve cleaner output fractions and improve material quality. Tomra says it trains customers' teams to adapt and fine-tune sorting programs themselves so operators can react quickly when material streams change, test new input materials before committing to larger purchases and keep production stable even when market conditions shift. Sponsored Content Optimal productivity, heavy construction, safety features and operator comfort come together in the SENNEBOGEN 360 G-series telescopic wheel loader, designed for work across the waste and recycling industry. Telescopic wheel loaders manufactured by SENNEBOGEN have a growing presence at transfer stations, material recovery facilities (MRFs), construction and demolition (C&D) recycling plants and metal recycling facilities across North America. Training and Tomra's metals recovery solutions are available in North America through Tomra Recycling's exclusive metals partner, Wendt Corp. Get curated news on YOUR industry. Enter your email to receive our newsletters.

FreshPlaza
Jun 1st, 2026
New blueberry sorting platform targets packhouse efficiency.

New blueberry sorting platform targets packhouse efficiency. Tomra Food has announced the launch of its latest blueberry sorting and grading platform, the 5S Blueberry powered by Spectrim with Lucai(TM), aimed at improving grading precision, fruit handling, and packhouse efficiency. The solution will be showcased to the Australian and New Zealand industry at Hort Connections 2026 in Adelaide, where Tomra Food will exhibit at Stand 147. Designed specifically for blueberries, the 5S Blueberry responds to industry demand for improved bloom retention, gentler handling, and more consistent grading outcomes across packhouses. "Across Australia and New Zealand, growers and packers are looking for better bloom retention, gentler handling and more consistent grading outcomes," said Troy Cleaver, senior product manager, Tomra Food. "The 5S Blueberry is designed to protect the natural integrity of the fruit while giving operators far greater control over the grading process." From infeed through to discharge, the system has been designed to reduce impact, pressure, and drop heights to support bloom retention and fruit quality. The platform uses Spectrim with Lucai, Tomra's vision and deep learning technology, to improve defect detection and classification. According to the company, this supports packhouses in making grading decisions and improving packout performance. The system is also designed to improve first-pass grading accuracy and reduce rehandling under varying fruit conditions. "There is no black box," Cleaver said. "This is built on decades of understanding what drives value in blueberries and making those insights accessible and actionable for packhouse operators." Tomra said the system was developed to support packhouses dealing with variability in fruit quality, retailer requirements, and export specifications. Features of the platform include dehydration detection, grading and sorting functions, operator feedback systems, high throughput capability, bloom preservation features, and an adaptable user interface. The 5S Blueberry also integrates with Tomra Food's broader post-harvest systems to support connected blueberry processing lines through a single supplier. Tomra Food will present the platform and other sorting and grading technologies at Hort Connections 2026, taking place from 1-4 June in Adelaide.