Associate Director - Engagement Strategy

Company description

Digitas Health is the modern creative agency that takes on the biggest moments in healthcare, raises the standard of creative, and connects people, partners, and ideas to create work that earns its place in culture. Purpose-built for today’s complex and evolving landscape, we partner with some of the world’s largest healthcare brands to do big things by moving faster, connecting deeper, and unlocking new possibilities at the intersection of creativity, data, technology, and empathy. Guided by our purpose, Connected for Good, and fueled by a vibrant, magnetic culture—we deliver meaningful work that drives relevance, changes behavior, and creates lasting impact, always grounded in humanity, not just technology. As part of Publicis Health and Publicis Groupe, we bring together entrepreneurial energy with the scale, stability, and depth of one of the world’s leading communications networks.

At Digitas Health, what sets us apart isn’t just who we work with, it’s how we work and how it feels to be here. Our culture attracts curious, driven people who want to make a difference and be part of something bigger. Our teams are intentionally crafted across disciplines, perspectives, and experience levels, bringing strategy, creativity, data, and technology together from the start. We believe the best ideas come from curiosity, collaboration, and healthy debate and we expect people here to be thoughtful, engaged, and eager to shape what’s next. If you’re energized by complexity, motivated by impact, and excited to help redefine how healthcare connects with people, we’d love to meet you!

Overview

The Associate Director of Engagement Strategy will have accountability at the account level and will help our clients make better business decisions through a deeper understanding of their customer’s beliefs, behaviors, and preferences around engagement. You will be required to make strong business cases for transformative engagement strategies, customer targeting, and multi-channel activation. The Strategy and Engagement group works collaboratively with Account Management, Creative, Media, Advocacy, Scientific and Speaker Bureau team members, ensuring all team members have input on strategy development and are fully briefed on customer behavioral insights.  

Responsibilities

• Develop multi-channel strategies with recommended messaging schedule, tactics, and measurement plan
• Collaborate with agency’s creative and user experience teams to augment client proposals with digital strategy and tactical extensions and identify digital scope parameters
• Conduct comprehensive audit of client’s existing online presence, web properties, technical platforms, digital assets and social media channels in order to provide a detailed recommendation for a more robust, streamlined, digital eco-system
• Work with internal and external resources to articulate the strategic approach, along with the content and measurement strategy that best supports the overarching creative concept or campaign platform
• Work closely with internal team in making specific and actionable client recommendations
• Leverage interviews, social listening tools, online analytics, ethnographic research, consumer surveys or CRM data to develop segmentation profiles or user personas
• Optimize and monitor trends in client’s market and appropriately adjust strategy, tactics and timelines
• Provide ongoing internal or client facing PoVs on innovative insights or industry trends relevant to agency’s suite of capabilities

Qualifications

• Bachelor’s degree preferably in social sciences, economics, business or marketing/communications
• A minimum of 3 years agency experience leading and/or contributing to client strategy engagements
• Passionate about improving healthcare communications and engagements with at least 2 years’ experience working directly in the pharmaceutical, biotech, or health and wellness space.

Skills Requirements

• Demonstrated ability to think comprehensively and proactively about brand marketing strategy and engagement/channel strategy, including program development
• Experience in generating and strategically applying both qualitative and quantitative research
• Experience conducting strategic and tactical planning across all target audiences (i.e. HCP, Patient, Payer) and all channels (i.e. traditional in-person reps and conferences, social media, print, digital)
• Expertise in digital and multi-channel marketing, including experience in mobile (mHealth), closed-loop marketing (CLM), customer relationship management (CRM) and non-personal promotion (NPP)
• Solid understanding of the fundamentals of user experience (UX) and interaction design (IxD), social media and online and behavioral advertising
• Client-facing communication skills and the ability to write clear and concise presentations for client summarizing data insights, outcomes and implications in straight-forward and enlightening way for clients
• Strong curiosity, motivation, and a preference for a fast-paced, entrepreneurial environment
• Excellent interpersonal skills and teamwork skills, with ability to work across agency and network teams

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. 

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $81,225.00 - USD $116,655.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/4/2027.