Villeroy & Boch Group

E-Commerce Key Account Manager

Marketing Generalist & ManagementPosted on Nov 11

Full-timeHull, UKNo salary listedIn-person

A university degree in Business Administration (Marketing/E-Commerce) or a comparable academic qualification, or a track record in e-commerce business.
At least 3–5 years of experience in e-commerce management, performance marketing, or data-driven Key Account Management.
Proven expertise managing key e-commerce accounts and strategic B2B/B2C partnerships, including negotiating commercial terms and marketing budgets.
In-depth knowledge of online marketing channels, including SEO, SEA, social media, affiliate marketing, and email, and how to integrate them strategically.
Strong analytical capabilities to interpret complex data using Google Analytics 4 and business intelligence tools, derive recommendations, and communicate insights to senior stakeholders.
Practical experience with web analytics and e-commerce optimization tools such as Sistrix and Similarweb, along with an agile project management mindset.
Fluency in written and spoken German and English.

Expand Ideal Standard's smart-premium market share by identifying new pure-player opportunities and innovative business models.
Optimize sales volumes and customer lifetime value through data-driven key account management, efficient processes, and digital tools.
Conceptualize, execute, and measure cooperative online marketing campaigns across brands.
Define and monitor return on investment, conversion-rate, and market-share key performance indicators across both brands, using data to optimize sustainable growth.
Oversee high-quality content creation, including A+ Content and brand worlds, and optimize user experience and user interface for both Villeroy & Boch and Ideal Standard.
Analyze customer journeys to reduce friction, increase brand conversion, and improve satisfaction across platforms.
Evaluate and implement e-commerce technologies, including artificial intelligence optimization and web analytics.
Collaborate with Sales, Marketing, and Product Management teams to embed e-commerce effectively into local strategies.

Key Responsibilities:

Ideal Standard (Smart Premium): Expand smart premium market share by identifying new pure player potentials and innovative business models. Optimize sales volumes and CLTV through data-driven KAM, leveraging efficient processes and digital tools for broader reach.

Cross-Brand Performance Marketing & Data Analysis: Concept, execute, and measure cooperative online marketing campaigns. Define and monitor KPIs (ROI, conversion rates, market share) across both brands, ensuring data-backed optimization for sustainable growth.

Enhanced Content & CX Management: Oversee high-quality content creation (A+ Content, brand worlds) and UX/UI optimization for both V&B and IS. Analyze customer journeys to minimize friction, maximize brand conversion, and elevate satisfaction across all platforms.

Strategic Process & Tool Integration: Evaluate and implement advanced e-commerce technologies, including AI optimization and web analytics. Collaborate extensively with internal teams (Sales, Marketing, Product Management) to embed e-commerce effectively into local strategies.

Role Impact:

Direct impact on market share and profitable growth across diverse brand segments.

Education & Skills:

University Degree in Business Admin (Marketing/E-Commerce) or comparable academic qualification or track record in eCommerce business.
Minimum 3-5 years experience in e-commerce management, performance marketing, or data-driven Key Account Management.

Proven expertise in managing key e-commerce accounts and strategic partnerships in B2B/B2C, including negotiation of commercial terms and marketing budgets.

In-depth knowledge of online marketing channels (SEO, SEA, Social Media, Affiliate, Email) and their strategic integration.

Strong analytical capabilities to interpret complex data (Google Analytics 4, BI tools), derive precise recommendations, and communicate insights clearly to senior stakeholders.

Practical experience with web analytics and e-commerce optimization tools (e.g., Sistrix, Similarweb), with an agile project management mindset.

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