Full-Time

Digital & Performance Designer

Fi

Fi

1,001-5,000 employees

Cross-platform personal finance management platform

Compensation Overview

$85k - $120k/yr

+ Equity compensation

New York, NY, USA

In Person

Category
Art, Graphics & Animation (1)
Required Skills
Adobe Creative Suite
Adobe Photoshop
Adobe After Effects
Figma
Adobe Premiere Pro
A/B Testing
Canva
Animation
Adobe Illustrator
Video Editing

Get referred to Fi

See people who can refer or advise you

Requirements
  • At least 3 years of experience in digital design, with a portfolio showing paid and/or organic social creative and email design.
  • Proven experience designing performance-driven creative for Meta Ads, including Facebook and Instagram.
  • Strong static design skills in layout, typography, color, and composition for social and email formats.
  • Comfort working with performance data and creative testing frameworks, including explaining what worked and why.
  • Proficiency in Adobe Creative Suite, including Photoshop and Illustrator, and/or Figma.
  • Light video editing and motion skills using Premiere Pro, After Effects, or CapCut, with the ability to create simple edits.
  • Strong understanding of platform-specific creative specifications and best practices for Meta, Instagram, TikTok, and email.
  • Experience designing for a direct-to-consumer or subscription/membership brand.
  • Comfort using artificial intelligence to generate and edit content.
  • Basic motion graphics or animation skills.
  • Experience with email platforms such as Klaviyo, Braze, or Iterable, and/or Meta Ads Manager.
Responsibilities
  • Design static creative for paid social campaigns, primarily Meta and Instagram, with potential expansion to TikTok, Pinterest, and other platforms, optimized to drive clicks, sales, and engagement.
  • Partner on the visual output for organic social channels, keeping content fresh, on-brand, and platform-native.
  • Design email marketing assets, campaign graphics, banners, product features, and promotional layouts in collaboration with lifecycle and email marketing teams.
  • Partner with brand and growth teams to translate campaign goals, briefs, and performance data into new creative concepts and iterations.
  • Build and maintain a steady cadence of A/B creative variants across copy, layout, color, and format to support ongoing testing and optimization.
  • Maintain brand consistency across social and email touchpoints while adapting creative to platform-specific best practices and specifications.
  • Stay current on social and paid media creative trends, platform format changes, and competitor creative strategies.
  • Manage multiple projects and deadlines in a fast-paced, iterative marketing environment.
  • Handle light video editing, including trimming, captions, simple animations, and repurposing existing footage to supplement static-first output.
Desired Qualifications
  • Familiarity with Canva.
  • Familiarity with pet, technology hardware, or wearables categories.

Fi.money provides a digital platform for managing personal finances, available across Android, iOS, and web. It offers a user-friendly interface that helps individuals track and control their finances, using unique platform-specific signup links to reach a wide audience. The product works by offering a cross-platform experience that guides new users through sign-up and ongoing financial management, with revenue likely coming from transaction fees and partnerships with financial institutions. Compared with competitors, Fi.money emphasizes a seamless, consistent user experience across multiple platforms to drive ongoing engagement and retention rather than relying on a single channel or device. The goal is to attract and keep a large, active user base by simplifying personal finance management and monetizing through small transaction fees and strategic partnerships.

Company Size

1,001-5,000

Company Stage

Series C

Total Funding

$137M

Headquarters

Bengaluru, India

Founded

2019

Get referred to Fi

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Narayanan said in 2026 Fi is pivoting to deep technology and AI systems.
  • Fi retains its Federal Bank customer relationships, preserving trust while users migrate to FedMobile.
  • AU Small Finance Bank now powers Fi's card partnership, giving Fi one surviving consumer distribution channel.

What critics are saying

  • On March 11, 2026, Federal Bank ended Fi’s banking partnership and killed app-based onboarding.
  • Fi discontinued mutual funds and credit cards in March 2026, destroying product breadth and retention.
  • The March 2026 consumer shutdown leaves Fi betting on unproven B2B AI revenues before 2027.

What makes Fi unique

  • Founded in 2019 by ex-Google Pay India executives Sujith Narayanan and Sumit Gwalani.
  • Fi served 3.5 million customers and processed over one billion transactions by March 2026.
  • Fi built a polished money-management UX across savings, cards, mutual funds, and account aggregation.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Wellness Program

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

1%
TechCrunch
Mar 11th, 2026
India neobank Fi winds down banking services on its platform

India neobank Fi winds down banking services on its platform. 3:17 PM PDT · March 11, 2026 India's neobank Fi is discontinuing banking services on its platform more than four years after launching them in partnership with Federal Bank, directing customers to access their savings accounts through the bank's mobile app as it winds down the Fi interface. Founded in 2019 by former Google Pay India executives Sujith Narayanan and Sumit Gwalani, Fi launched its app-based banking service in partnership with Federal Bank in 2021 to offer digital savings accounts and money management tools aimed at younger users. The Bengaluru-based startup says it has served more than 3.5 million customers and completed over a billion transactions through its platform. It counts investors including Ribbit Capital, B Capital, Alpha Wave Global, and Sequoia Capital India, which spun off as Peak XV Partners in 2023. This week, though, customers who opened accounts through the Fi app received an email stating that banking services on the platform will soon be discontinued. The fintech said customers' savings accounts with Federal Bank will remain active and must now be accessed through the bank's mobile banking app, FedMobile. "The banking services on the Fi app will soon be discontinued; however, your Savings Account with Federal Bank remains active and fully operational. Your funds remain completely safe and accessible at all times," the company said in the email, reviewed by TechCrunch. In a separate email, Federal Bank told customers that its partnership with Fi was ending as part of a "business re-alignment," advising them to access their accounts through its own digital channels. "Our partnership with Fi is ending. Your account remains the same and only the channel through which it is accessed is changing," the bank said in the email. Fi was competing with the likes of Jupiter, Open, and Slice. The startup has raised about $169 million across five funding rounds, per Tracxn. Disrupt 2026: the tech ecosystem, all in one room. Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $400. San Francisco, CA | October 13-15, 2026 While the startup is vacating its primary business, the company has indicated that this is not a complete shuttering. Last month, Fi co-founder Narayanan said in a LinkedIn post that the company was realigning its strategy to focus on building "deep technology" and artificial intelligence systems for startups and large enterprises, adding that some products would sunset as part of the transition. "We asked where we do our strongest work, and where we can build something that truly lasts. The answers kept pointing in one direction - deep technology, AI, and building complex systems for startups & large enterprises alike," Narayanan wrote. TechCrunch independently confirmed that new users can no longer open savings accounts through the Fi app, which now displays a message saying the option is no longer available. However, Fi did not respond to requests for comment on its strategic shift and plans for the future. Federal Bank also did not respond to requests for comment. Jagmeet Singh Jagmeet covers startups, tech policy-related updates, and all other major tech-centric developments from India for TechCrunch. He previously worked as a principal correspondent at NDTV. Boston, MA Actively scaling? Fundraising? Planning your next launch? TechCrunch Founder Summit 2026 delivers tactical playbooks and direct access to 1,000+ founders and investors who are building, backing, and closing. Register by March 13 to save up to $300.

CareerSwami
Sep 27th, 2023
Fi.Money's Workforce Reduction: Impact of Unforeseen Market

Fi.Money recently laid off 30 employees, which is approximately 10% of its workforce in Bengaluru.

FinTech Global
Aug 15th, 2022
India-Based Neobank Fi Money Scores Additional Series C Funding

India-based neobank Fi Money has reportedly collected an additional $17m for its Series C funding round. Singapore-based investment firm Temasek Holdings supplied $15m to Fi Money, and existing investor QCM Holdings deployed $2m, according to a report from Your Story

Inc42
Aug 13th, 2022
Neobank Startup Fi Pockets $16.8 Mn Funding From Temasek, QCM Holdings

The latest development comes a month after Fi secured $45 Mn in its Series C funding round from Alpha Wave Ventures

Buffer
Jul 25th, 2022
Indian neobanking startup Fi raises $45 million in funding

Fi, formerly EpiFi, an India-based neobanking platform has raised $45 million in its Series C funding round from Alpha Wave Ventures. * Fi is a money management app for working professionals, with zero balance savings accounts and commission-free mutual funds. Users are allowed to connect other bank accounts to the app.