AEM Technical Lead

About the Role

We are looking for a Director of Software Engineering (Full-Stack) to lead multidisciplinary engineering, QA, and content teams while overseeing the delivery of enterprise-scale digital platforms powered by Adobe Experience Manager (AEM). The role is responsible for delivery governance, technical leadership, stakeholder management, and ensuring high-quality digital experiences across multiple markets.

Key Responsibilities

Delivery Leadership & Team Management

• Lead, mentor, and manage multidisciplinary teams of Software Engineers, QA Specialists, and CMS Content Authors.
• Define team structure, capacity planning, and resourcing.
• Foster a culture of quality, accountability, and continuous professional development.
• Own delivery governance, including sprint planning, prioritization, risk management, and reporting to client and internal stakeholders.

AEM Content Operations & Editorial Management

• Oversee the creation, update, and maintenance of editorial, campaign, and product pages across multiple regional websites.
• Govern news publishing, content archival, and content hygiene.
• Manage offers, campaigns, competitions, forms, brochures, galleries, and downloadable assets.
• Oversee dealer and showroom pages, pricing updates, locations, timings, and vehicle model information.
• Ensure effective use of AEM native tooling, components, sheet-based management, and eCommerce content.
• Oversee vehicle landing pages, configurator pages, kiosk pages, and model data authoring.

Digital Asset Management (DAM)

• Oversee the upload, organization, and governance of digital assets.
• Ensure assets are optimized and reusable across markets.
• Govern brochure and model-year asset lifecycles.

Product Information Management (PIM)

• Direct centralized model data management, including model-year updates, specifications, pricing, and product changes.
• Coordinate model rollouts across regional markets.
• Enable compare, configurator, and prices & specifications pages using PIM data.
• Ensure accurate and reusable product data across all markets.

Forms, Lead Management & Feature Enablement

• Oversee campaign, lead, feedback, and dealer forms.
• Prioritize and enable new features based on business requirements.

Digital Services & Web Applications

• Own the maintenance and enhancement of in-showroom web applications.
• Oversee release management, version control, and application updates.
• Drive feature enhancements and UX improvements.
• Ensure synchronization between applications, AEM, and PIM.

SEO, Performance & Quality

• Oversee SEO implementation and technical monitoring.
• Ensure performance, accessibility, and quality standards through robust QA processes.

Localization & Market Enablement

• Oversee market setup and localization of pages, assets, and product data.
• Ensure consistent delivery of market-specific content.

Client Engagement & Stakeholder Management

• Serve as the senior technical point of contact for client and market stakeholders.
• Establish training, adoption, and feedback governance.
• Communicate updates, enhancements, and roadmaps while driving continuous improvement.

Qualifications

• 10+ years of experience in digital delivery, web engineering, or technical program management.
• 3+ years in a technical leadership or director-level role.
• Proven experience delivering enterprise-scale Adobe Experience Manager (AEM) solutions.
• Experience leading multidisciplinary engineering, QA, and content teams.
• Strong delivery governance and stakeholder management experience.
• Experience with DAM and PIM systems.
• Experience overseeing custom web application maintenance and enhancement.
• Experience working in Agile/Scrum environments.

Technical Skills

Content Management & AEM

• Adobe Experience Manager (Sites, Assets, and authoring workflows)
• AEM native components, templates, and sheet-based content tooling
• Headless/hybrid content delivery
• Multi-market content architecture

Digital Asset & Product Information Management

• DAM structuring, asset optimization, and reuse strategies
• PIM-driven product data models

Web Application Development & Support

• Modern web application stacks
• Front-end frameworks
• API integrations
• Application performance monitoring
• Release management

SEO, Performance & Localization

• Technical SEO
• Performance optimization
• Accessibility standards
• Internationalization (i18n)
• Multi-market localization

DevOps & Delivery

• CI/CD pipelines
• Git
• Agile/Scrum
• QA processes
• Test automation
• Quality governance

Nice to Have

• Adobe Experience Manager or Adobe Experience Cloud certifications.
• Experience in automotive or other multi-brand, multi-market digital sectors.
• Experience with Azure, AWS, or GCP.
• Experience with AEM as a Cloud Service.
• Prior experience within a digital agency or consultancy delivery model.

Soft Skills

• Strong leadership and mentoring capabilities.
• Excellent communication and stakeholder management skills.
• Strong organizational and prioritization skills.
• Analytical and problem-solving mindset.
• Ability to balance technical depth with commercial and client awareness.

Education

Bachelor's degree in Computer Science, Software Engineering, Information Technology, or a related field (or equivalent practical experience).