Location: Australia
State/Province/City: Victoria
City: Melbourne
Business Unit: Store Support Centre (SSC)
Time Type: Full-time
Experience Manager (January 2027 start)
Description & Requirements
You live and breathe the lululemon brand, and are an inspirational leader to the organization. The community team creates word-of-mouth excitement and grows the lululemon collective by sharing our best in the world technical product with key fitness and lifestyle influencers, media, local partners, by creating best-in-class experiences and working with the Brand team to amplify this to the collective. The community team drives the local strategy and builds a plan that comprises broad and deep tactics to accelerate growth and long-term brand love and are best in the world at building relationships, online to offline tactics and delivery of KPI’s.
core responsibilities
- Own the Australia and New Zealand Brand Experience vision, strategy and annual roadmap, translating category priorities and Made to Feel into culturally relevant physical guest experiences.
- Identify emerging guest, cultural and category opportunities and build connected concepts across Community, PR, Retail and pinnacle activations.
- Create distinctive, scalable experience platforms, standards and toolkits that local Community and PR teams can deploy consistently.
- Lead concept development, production and end-to-end execution for pinnacle activations, including major run moments, retail ventures and global ambassador engagements.
- Provide Brand Experience consultancy across physical touchpoints, ensuring cultural relevance and alignment with global brand standards.
- Partner with Brand, Creative, Community, PR, Retail and Digital Marketing to connect product storytelling, place, community and the guest journey.
- Direct agencies and specialist partners across creative development, procurement, production and delivery while protecting experience quality.
- Own Brand Experience budgets, success measures, post-experience learning and recommendations that improve future investment and execution.
- Bachelor’s degree in Business, Marketing, or related disciplines.
- 7+ years’ experience in brand experience, experiential marketing or an adjacent creative discipline.
- A track record of successfully delivering culturally relevant physical experiences and branded events from start to finish, on time and within budget, spanning concept development, guest journey design, production models and agency procurement.
- Passionate about leading teams to create world class guest experiences.
- Ability to prioritize work and perform multiple tasks simultaneously.
- Organized, responsible and decisive in a fast-paced growth environment, with the adaptability to support non-traditional hours and changing priorities.
- Motivated team player who thrives on collaboration, with a proven ability to orchestrate senior cross-functional stakeholders across Brand, Creative, Community, PR, Retail and Digital Marketing in a complex matrix.
- Meticulous attention to detail.
- Demonstrated strategic capability: able to translate growth, category and brand priorities into an experience vision, concepts and an actionable roadmap.
- Strong creative judgement and cultural fluency, with the ability to move beyond category conventions while protecting a distinctive brand expression.
- Experience creating standards, playbooks or toolkits that enable consistent deployment across markets, functions and experience formats.
- Commercial discipline in budget ownership, measurement, learning and recommendations that improve future investment.
- Experience working in a lululemon store is an asset.
must haves
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
additional notes
Authorization to work in Australiais required for this role.
beyond the paycheck (benefits & perks)
work arrangement
The employee’s ordinary hours will generally align with the business hours applicable from time to time. Occasional work outside those hours, including weekends, may be required to respond to urgent facilities issues raised by stores and coordinate the appropriate action.
Only those applicants under consideration will be contacted. Please accept our utmost appreciation for your interest. Lululemon is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, color, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. This Equal Employment Opportunity policy applies to all practices relating to recruitment and hiring, compensation, benefits, discipline, transfer, termination and all other terms and conditions of employment. While management is primarily responsible for seeing that Lululemon equal employment opportunity policies are implemented, you share in the responsibility for assuring that, by your personal actions, the policies are effective.
lululemon is committed to providing reasonable accommodation to applicants with disabilities. If you would like someone from our team to contact you for individualized support, email us at[email protected]
. In your email, please include the position title, the location of the position and the nature of your request.
The use of AI tools, including but not limited to ChatGPT, Microsoft Copilot, Gemini, DeepSeek, or any other AI-assisted software, is strictly prohibited during the interview process. This includes, AI-generated responses, content creation, or any form of automated assistance in live interviews, case studies, technical assessments, or written submissions.
At lululemon, we are committed to privacy, integrity, transparency, and ethical hiring practices. Our commitment to responsible AI ensures that proprietary information is protected and that all hiring decisions are based on an individual’s own skills, judgment, and expertise without AI assistance. Any use of AI during the interview process will result in immediate disqualification. lululemon reserves the right to use AI detection tools to verify the authenticity of candidate responses.