Ad Operations Specialist

About the Role

The Ad Operations Specialist is a strategic, customer-obsessed partner responsible for turning advertiser goals and campaign performance into strong outcomes and business growth. Working closely with Account Managers, this role independently owns an assigned book of business across advertising products and guides campaign strategy from planning through completion.
 

Upsell is a core pillar of the role. You will use performance trends, advertiser needs, and platform capabilities to identify incremental investment opportunities, build a clear operational and performance rationale, and partner with Sales to bring actionable recommendations to clients. Success means helping Account Managers retain and grow advertiser business—not simply delivering campaigns.
 

The role remains hands-on and accountable for precise execution. You may directly traffic, QA, optimize, and troubleshoot campaigns or coordinate with offshore Ad Operations specialists, while partnering with Audience Strategy, Creative, Product, Engineering, and Tech Operations to remove blockers, improve performance, and scale better ways of working.


What You'll Do

• Own the strategy, setup, trafficking, pacing, and optimization to ensure accurate, high-quality delivery

• Partner with Sales and Account Managers to translate performance trends and advertiser KPIs into actionable recommendations and incremental investment opportunities

• Diagnose complex campaign, tracking, and ad-serving issues—identifying root causes and collaborating with Engineering, Product, and Tech Ops to resolve blockers

• Coordinate work completed by offshore Ad Ops teams to maintain high execution standards, clear handoffs, and alignment with Creative and Audience Strategy

• Serve as a strategic Ad Operations partner to Account Managers, translating advertiser objectives and campaign performance into recommendations that improve outcomes, strengthen the client relationship, and support account growth

• Identify workflow bottlenecks, create SOPs and training materials, and participate in UAT and beta testing for new ad products and internal tools

• Participate in testing and launching new advertising products, features, ad server functionality, and internal tools; document findings and provide structured operational feedback


Basic Qualifications

• 2+ years of experience in Ad Operations, Campaign Management, Media Operations, or a closely related digital advertising function

• Experience working with a CRM, an order management system, or a comparable campaign intake and booking workflow

• Bachelor's degree or equivalent practical experience


Preferred Qualifications

• Strong written and verbal communication skills, including the ability to explain technical or operational concepts clearly to non-technical partners

• Demonstrated attention to detail and a consistent track record of precise execution in a high-volume or fast-moving environment

• Hands-on experience with enterprise ad servers (e.g., GAM), order management systems (e.g., Salesforce), and app/mobile advertising inventory

• Technical proficiency with third-party tracking, ad verification tools (e.g., DoubleVerify, IAS), and MMPs (e.g., AppsFlyer, Adjust)

• Track record of building SOPs, QA frameworks, and playbooks, as well as supporting operational readiness programs for new ad capabilities

• Experience analyzing campaign performance in spreadsheets or BI tools, with exposure to SQL, APIs, or process automation a plus

• Proven ability to manage complex campaign priorities independently, direct offshore team deliverables, and collaborate effectively with technical and business partners

• Comfort working with campaign data in spreadsheets, dashboards, BI tools, or basic querying environments to identify trends and investigate issues

• Strong analytical problem-solving skills with the ability to translate technical concepts clearly to non-technical stakeholders and contribute to client-facing performance conversations

For Chicago, IL-based roles: The base salary range for this role is USD $95,500 per year - USD $106,000 per year.

For New York City, NY-based roles: The base salary range for this role is USD $106,000 per year - USD $118,000 per year.

For San Francisco, CA-based roles: The base salary range for this role is USD $106,000 per year - USD $118,000 per year.

For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits.