Vice President of Partnership Sales

Job Summary

VALUES & LEADERSHIP EXPECTATIONS

• Stakeholder Driven: Build trust, create clarity, develop talent, and align stakeholders around shared outcomes in an inclusive, high-accountability environment.

• Growth and Innovation Mindset: Lead with humility and curiosity, challenge assumptions, and continually improve sales strategy, process, and performance.

• Grit and Resiliency: Navigate ambiguity, competitive pressure, and changing priorities with composure, adaptability, and resolve.

• Strive for Excellence / Do the Right Thing: Model preparation, sound judgment, financial discipline, transparency, and decisions grounded in the organization’s best interests.

DUTIES AND RESPONSIBILITIES

Sales Leadership and Execution

• Translate annual new-business goals into a focused sales plan and clear team priorities.

• Maintain an active personal pipeline and directly originate, advance, negotiate, and close complex, high-value, multi-year partnerships.

• Serve as senior deal strategist for priority team opportunities, strengthening discovery, positioning, negotiation, and executive engagement.

• Drive Partnership Sales pipeline health, forecasting accuracy, deal quality, risk assessment, velocity, and reporting.

• Develop recommendations on category priorities, packaging, valuation, and commercially sound deal terms through established approval processes.

• Use market intelligence, audience insights, competitive trends, and emerging categories to sharpen prospecting strategies, sales narratives, proposals, and presentations.

• Build and maintain senior-level relationships with brands, agencies, and industry stakeholders.

Team Leadership and Culture

• Build, lead, and develop a high-performing Partnership Sales team, including direct oversight of sellers and sales leaders.

• Create a culture of trust, accountability, collaboration, preparation, inclusion, and results, supported by candid communication and shared ownership.

• Set clear expectations, provide timely feedback, recognize contributions, and address performance or behavior gaps promptly and fairly.

• Support hiring and onboarding and identify practical development opportunities for the Partnership Sales team.

• Coach sellers and sales leaders to strengthen sales execution, build trusted relationships, and collaborate effectively across the organization.

Cross-Functional Collaboration

• Partner with Partnership Marketing to align inventory, valuation, activation feasibility, portfolio considerations, and the partner experience.

• Collaborate with Marketing, Stadium Operations, Ticketing, Legal, Finance, Strategy, and other stakeholders to build integrated solutions and navigate competing priorities.

• Provide senior leadership with concise, transparent updates on pipeline performance, bookings, priority opportunities, emerging risks, and resource needs.

• Represent the Partnership Sales function at games, events, relevant league meetings, industry forums, and partner engagements.

Future Stadium and Development Opportunities

• Bring partnership sales expertise to potential future stadium and mixed-use development opportunities as plans evolve.

• Translate emerging venue concepts, inventory, and experiences into market-informed opportunities, including potential naming rights, founding partnerships, and other integrated platforms.

• Support prospect prioritization and go-to-market planning while considering implications for the current portfolio.

• Provide partnership sales input to ownership, internal leaders, advisors, and project stakeholders, adapting recommendations as scope, approvals, sequencing, and timing change.

MINIMUM REQUIREMENTS

• Bachelor’s degree in business, marketing, communications, or a related field, or equivalent relevant experience.

• Typically 10+ years of progressive consultative, enterprise-level sales or business development experience, or equivalent demonstrated experience, including meaningful sales leadership experience.

• Demonstrated success leading high-performing sales teams and originating, negotiating, and closing complex, seven-figure or larger, multi-year partnerships.

• Experience managing pipelines, forecasts, sales analytics, and executive-level reporting.

• Ability to attend Broncos home games and other business events, including nights and weekends, with reasonable accommodations, as applicable.

PREFERRED SKILLS AND ABILITIES

• Clear executive communication, sound judgment, consistency, self-awareness, humility, and a demonstrated ability to build trust and lead through change.

• Strong coaching capability and a record of recruiting, developing, and retaining exceptional talent.

• Deep understanding of sponsorship sales, valuation, category strategy, integrated partnerships, and portfolio management.

• Experience with naming rights, founding partnerships, major venue projects, or mixed-use development is helpful but not required.

• Strong command of CRM platforms, forecasting tools, sales analytics, and disciplined operating processes.

• High business acumen, creativity, financial judgment, organization, and adaptability in a fast-paced environment.

Compensation

In accordance with the Colorado Equal Pay for Equal Work Act, the expected salary range for this position is $225,000- $275,000.

Benefits

The Denver Broncos Football Club offers a competitive benefits package to eligible employees. Benefit offerings may include medical, dental, and vision insurance; flexible spending accounts; company-paid life and disability coverage; paid time off; paid parental leave; tickets to Broncos home games; NFL apparel discounts; and other employee perks.

This posting is anticipated to close on November 29, 2026 at 11:59 PM MDT. Applications may be reviewed on a rolling basis, and the employer reserves the right to close the application window early if a qualified candidate pool is established.