Sugarbush Resort is a four-season mountain destination in Vermont that offers skiing and snowboarding in winter and mountain biking, golfing, and scenic lift rides in summer. Its operations span two mountains (Lincoln Peak and Mt. Ellen) with 111 trails and 16 lifts, delivering a large uphill capacity for guests. Revenue comes from tickets, season passes, ski school, equipment rentals, lodging, dining, and summer events. Since being acquired by Alterra Mountain Company in 2020, Sugarbush is part of a broader network of premier resorts and participates in pass programs like the Ikon Pass. This positions Sugarbush as a year-round outdoor recreation and hospitality business rather than a single-season ski area. The goal is to provide accessible, family-friendly experiences across seasons while leveraging the Alterra network to extend reach and optimize operations, marketing, and pass offerings.
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Wright City, Missouri
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